Tuesday 18 October 2016

Tips to get better SEO results using images

1. Naming the images

Every image has default file name that the camera usually allocates (IMG XXX). But always ensure that it has been renamed keeping in mind the key word. It is important that the label contains the keyword since it gets identified by algorithm during the SEO. The search engine will crawl and find the images with this file name and hence image optimization is crucial.

2. Doing justice to ALT tag

While using images in the articles, it is also essential to add the alt attributes and title tags since they enhance the signal for search engine spiders and helps the content to be found easily.

The alt tag helps to label what is on the image. These words are picked up by the search engine and help to identify what is on the image.Alt attribute helps to boost the SEO of the pageand helps to get the website better ranking.

Lot of e-commerce and shopping websites use this mechanism to ensure that the image also shows up when someone searches for a similar item.

3. Using comprehensive visuals

If you are trying to sell a mobile phone inevitably you would like to display multiple images of the same product. This gives the visitor a complete idea of the look and may help with the decision making. Here the images would each contain a different alt tag with indicating if its front view, side view or rear view. Hence all these images would show up on the search page. Different descriptions would be used to ensure that multiple images show up.

4. Loading speed

The loading speed of a site shouldn’t be compromised just because a massive image is used. The size of the image must enable the loading to be quick. It would be a loss if the image is causing a delay which results in people exiting the website

5. Unnecessary images

Images which contribute to overall aesthetic and looks but not really in terms of value shouldn’t be used in HTML. They should be restricted to being present only on the CSS and an empty alt attribute can be used to ensure that this content is skipped by the reader.

Nielsen actually wrote back in 1997: “Elements that enhance scanning include headings, large type, bold text, highlighted text, bulleted lists, graphics, captions, topic sentences, and tables of contents.”

Not all images necessarily need captions. Some images are there for no specific purpose. However it is essential to ensure that we treat this from the perspective of the reader and not merely the SEO aspect.  If it is something that may keep the reader engaged and manages to draw their attention then it could be retained.

Other elements such as alignment and image size (not to be mistaken with file size) are also essential to successful use of images. Caution needs to be maintained to sync the choice of images with the overall flow of content. Elements of humor and drama can be used but not at the cost of damaging the overall feel and intentions of the content.

Need some advice on SEO friendly web content? Reachout to Edkent Media, Toronto’s best search engine optmization company with over 5 years of experience in successful implementation of SEO and SEM solutions

Tips to get better SEO results using images

1. Naming the images

Every image has default file name that the camera usually allocates (IMG XXX). But always ensure that it has been renamed keeping in mind the key word. It is important that the label contains the keyword since it gets identified by algorithm during the SEO. The search engine will crawl and find the images with this file name and hence image optimization is crucial.

2. Doing justice to ALT tag

While using images in the articles, it is also essential to add the alt attributes and title tags since they enhance the signal for search engine spiders and helps the content to be found easily.

The alt tag helps to label what is on the image. These words are picked up by the search engine and help to identify what is on the image.Alt attribute helps to boost the SEO of the pageand helps to get the website better ranking.

Lot of e-commerce and shopping websites use this mechanism to ensure that the image also shows up when someone searches for a similar item.

3. Using comprehensive visuals

If you are trying to sell a mobile phone inevitably you would like to display multiple images of the same product. This gives the visitor a complete idea of the look and may help with the decision making. Here the images would each contain a different alt tag with indicating if its front view, side view or rear view. Hence all these images would show up on the search page. Different descriptions would be used to ensure that multiple images show up.

4. Loading speed

The loading speed of a site shouldn’t be compromised just because a massive image is used. The size of the image must enable the loading to be quick. It would be a loss if the image is causing a delay which results in people exiting the website

5. Unnecessary images

Images which contribute to overall aesthetic and looks but not really in terms of value shouldn’t be used in HTML. They should be restricted to being present only on the CSS and an empty alt attribute can be used to ensure that this content is skipped by the reader.

Nielsen actually wrote back in 1997: “Elements that enhance scanning include headings, large type, bold text, highlighted text, bulleted lists, graphics, captions, topic sentences, and tables of contents.”

Not all images necessarily need captions. Some images are there for no specific purpose. However it is essential to ensure that we treat this from the perspective of the reader and not merely the SEO aspect.  If it is something that may keep the reader engaged and manages to draw their attention then it could be retained.

Other elements such as alignment and image size (not to be mistaken with file size) are also essential to successful use of images. Caution needs to be maintained to sync the choice of images with the overall flow of content. Elements of humor and drama can be used but not at the cost of damaging the overall feel and intentions of the content.

Need some advice on SEO friendly web content? Reachout to Edkent Media, Toronto’s best search engine optmization company with over 5 years of experience in successful implementation of SEO and SEM solutions



from Toronto SEO, Web Design, & Internet Marketing Experts http://ift.tt/2e3E9GI
via

Sunday 16 October 2016

SEO and copywriting- Tips to write captivating content

copyright

 

  • Identify your audience -Know the mindset and the desired tone of communication to connect better with the audience. Understanding tastes, motives and current trends help to build a rapport with the audience instantly.
  • Powerful messages- The headline can win the battle for content in no time. A powerful and well thought of headline can help draw traffic and makes a brilliant first impression. With a strategic approach to SEO involved, the desired goal can be achieved.
  • Using titles with a number in it– Data and number driven titles appeal to the readers. People like to learn something when they read content and the presence of a number immediately gains their attention. (5 reasons to…, 10 ways you can…10 stats that prove…)
  • Use Subheads- Sub headers also enable the readers to spend time on content by guiding them through it. This also helps to be found on the search engine.
  • Good font and structure- A font that makes it easy for people to read without being stressed helps to ensure minimum readability. The font size and color adds to the usability and this ensures that the content is a lot safer. Having a great web designs with structured content creates a professional look for your website visitor.
  • Bold letters and Italics- Using italics and bold letters helps to ensure that certain part of your content stands out from the rest. This draws more attention to the content and is definitely a healthy habit in writing.It adds character and priority to the material.
  • Shorten Paragraphs – Longer blogs seems to be performing better than shorter ones. But shorter paragraphs are more reader friendly. 4-5 sentence long paragraphs seem to be the common choice for most SEO bloggers.
  • Using the right set of words- A good copywriter knows the importance of using words which are capable of having a great impact on the reader. The same content would sound a lot more powerful and emphatic if the appropriate words are used. This doesn’t necessarily mean complex words or long words.
  • Choosing the right voice – Using the active voice helps in maintaining a certain level of energy in the content and feels a lot more refreshing and thought provoking.
  • Avoid keyword abuse- The reader is bound to get irritated by the overdose of keywords. Let’s not forget that the reader is engaged in the content owing to what it returns to them. An abuse of keywords doesn’t have a positive impact on the reader. The ability to tell a tale or update an incident is of utmost importance.
  • Frequent updates- Search engines usually rank recent posts higher than the older updated content. The freshness and relevance of the content is vital to staying high on the SEO ranks owing to the greater interest level it creates amongst the visitors.
  • Images for more views- Articles with images, videos and GIFs deliver much higher rate of visits and is capable of ensuring that the visitors spend more time on these pages. These images can also be SEO optimized using the ALT tag

 

  • Relevant links can be used to support resources and references in the content. These outbound links help in securing a higher rank especially when linked to sites with good credentials. Similarly internal links can also be sued to lead the visitors to other pages or topics within your own site. This helps to index the pages of the website.

Need some advice on SEO friendly copywriting and web content? Reachout to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions

SEO and copywriting- Tips to write captivating content

copyright

 

  • Identify your audience -Know the mindset and the desired tone of communication to connect better with the audience. Understanding tastes, motives and current trends help to build a rapport with the audience instantly.
  • Powerful messages- The headline can win the battle for content in no time. A powerful and well thought of headline can help draw traffic and makes a brilliant first impression. With a strategic approach to SEO involved, the desired goal can be achieved.
  • Using titles with a number in it– Data and number driven titles appeal to the readers. People like to learn something when they read content and the presence of a number immediately gains their attention. (5 reasons to…, 10 ways you can…10 stats that prove…)
  • Use Subheads- Sub headers also enable the readers to spend time on content by guiding them through it. This also helps to be found on the search engine.
  • Good font and structure- A font that makes it easy for people to read without being stressed helps to ensure minimum readability. The font size and color adds to the usability and this ensures that the content is a lot safer. Having a great web designs with structured content creates a professional look for your website visitor.
  • Bold letters and Italics- Using italics and bold letters helps to ensure that certain part of your content stands out from the rest. This draws more attention to the content and is definitely a healthy habit in writing.It adds character and priority to the material.
  • Shorten Paragraphs – Longer blogs seems to be performing better than shorter ones. But shorter paragraphs are more reader friendly. 4-5 sentence long paragraphs seem to be the common choice for most SEO bloggers.
  • Using the right set of words- A good copywriter knows the importance of using words which are capable of having a great impact on the reader. The same content would sound a lot more powerful and emphatic if the appropriate words are used. This doesn’t necessarily mean complex words or long words.
  • Choosing the right voice – Using the active voice helps in maintaining a certain level of energy in the content and feels a lot more refreshing and thought provoking.
  • Avoid keyword abuse- The reader is bound to get irritated by the overdose of keywords. Let’s not forget that the reader is engaged in the content owing to what it returns to them. An abuse of keywords doesn’t have a positive impact on the reader. The ability to tell a tale or update an incident is of utmost importance.
  • Frequent updates- Search engines usually rank recent posts higher than the older updated content. The freshness and relevance of the content is vital to staying high on the SEO ranks owing to the greater interest level it creates amongst the visitors.
  • Images for more views- Articles with images, videos and GIFs deliver much higher rate of visits and is capable of ensuring that the visitors spend more time on these pages. These images can also be SEO optimized using the ALT tag

 

  • Relevant links can be used to support resources and references in the content. These outbound links help in securing a higher rank especially when linked to sites with good credentials. Similarly internal links can also be sued to lead the visitors to other pages or topics within your own site. This helps to index the pages of the website.

Need some advice on SEO friendly copywriting and web content? Reachout to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions



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via

Friday 14 October 2016

Tools for online reputation management

Online reputation is vital to maintaining a strong business presence. The digital medium ensures that there are a lot of avenues for the public to express a view and an opinion. Content on the website speaks volumes of a company’s reputation and the employees’ conduct and reviews online is also a parameter for people to judge a brand.

Online reputation management involves regular monitoring of trends and data.  The data must be used to interpret a meaning and then the desired steps can be taken to either address a problem or to cater to a need.

Gathering this data isn’t easy and there must be a discipline involved in order to do so successfully on a regular basis. This is a tedious process but is essential to ensure that at any moment the brand team’s defense is ready to counter any threats. There are tools that are being by used in order to handle reputation related problems. Here is a list of some of them.

tools

 

TrackurThis tool helps you understand what people see when the brand name is keyed in Google or other social networks. By monitoring social media and othernews sources Trackur delivers analytics data that reveal the compelling informationwhich need to be employed to drive brand success. It helps you identify the people who are talking about you and the influence they hold in the medium. Typically the product ranges from 100$-400$ depending on the plan and each plan has a free 10 day trial.

Naymz The tool shows a “RepScore” based on how locates your brand on the internetand also shows the social influence of the brand which is measured by social indicators. The assessment reveals how trustworthy and reputable your brand is and also shows you the means and the route to improve these factors.

BrandsEyeThis tool has a brilliant feature that people in your office can access it. It offers the base needs for reputation management and has a complex algorithm that analyzes and interprets data.

BrandwatchThis is tool used for social media management and is used to monitor keywords. It uses customer review and public sentiment and uses this information collected to help with decision making.

TechnoratiThis one is good for those who need to carry out the basic tasks. It tracks blogs and reveal the sites which are back linked, which gives you an idea about how successful that post was with your readers. Alerts can be subscribed to which capture this information. This is a free tool.

Rankur-This is the perfect tool if you’re a small organization, yet it still offers a lot of analytics and demographic information. It helps to monitor online reviews, competitor data, and has a team workflow feature. It is available in multiple languages too.

Alterian/SDLThis tool offers a lot of information and data and can be used todecipher the feedback from the people. It shows the opinion of your brand across geographies and amongst different demographics. The tool provides all data required for online reputation and helps in campaign management and also reveals data for marketing analytics.

SocialMentionThis tool helps in keeping you updated for all your keywords.The best feature about this tool is the fact that it can send you alerts for all of your keywords and also shows the moments when brand is mentioned and the importance of the mentions.

Whos Talking– A lot like Social Mention, this tool alerts you when your brand is mentioned. Mentions on almost all social media platforms as well as videos and images are captured but only one such medium can be monitored at once. This is a free tool.

Google Alerts- The most basic tool for reputation management and also the easiest. You need to input the name of the page/ brand that you want to track post which emails will be sent telling you the time and place where the term was used. Data is revealed, not a conclusion. This is a free tool.

Do you feel you need to enhance the brand’s reputation? Do reach out to Edkent Media, a Toronto local search optimization company with over 5 years of experience in successful implementation of SEO and SEM solutions



from Toronto SEO, Web Design, & Internet Marketing Experts http://ift.tt/2epzxw8
via

Tools for online reputation management

Online reputation is vital to maintaining a strong business presence. The digital medium ensures that there are a lot of avenues for the public to express a view and an opinion. Content on the website speaks volumes of a company’s reputation and the employees’ conduct and reviews online is also a parameter for people to judge a brand.

Online reputation management involves regular monitoring of trends and data.  The data must be used to interpret a meaning and then the desired steps can be taken to either address a problem or to cater to a need.

Gathering this data isn’t easy and there must be a discipline involved in order to do so successfully on a regular basis. This is a tedious process but is essential to ensure that at any moment the brand team’s defense is ready to counter any threats. There are tools that are being by used in order to handle reputation related problems. Here is a list of some of them.

tools

 

TrackurThis tool helps you understand what people see when the brand name is keyed in Google or other social networks. By monitoring social media and othernews sources Trackur delivers analytics data that reveal the compelling informationwhich need to be employed to drive brand success. It helps you identify the people who are talking about you and the influence they hold in the medium. Typically the product ranges from 100$-400$ depending on the plan and each plan has a free 10 day trial.

Naymz The tool shows a “RepScore” based on how locates your brand on the internetand also shows the social influence of the brand which is measured by social indicators. The assessment reveals how trustworthy and reputable your brand is and also shows you the means and the route to improve these factors.

BrandsEyeThis tool has a brilliant feature that people in your office can access it. It offers the base needs for reputation management and has a complex algorithm that analyzes and interprets data.

BrandwatchThis is tool used for social media management and is used to monitor keywords. It uses customer review and public sentiment and uses this information collected to help with decision making.

TechnoratiThis one is good for those who need to carry out the basic tasks. It tracks blogs and reveal the sites which are back linked, which gives you an idea about how successful that post was with your readers. Alerts can be subscribed to which capture this information. This is a free tool.

Rankur-This is the perfect tool if you’re a small organization, yet it still offers a lot of analytics and demographic information. It helps to monitor online reviews, competitor data, and has a team workflow feature. It is available in multiple languages too.

Alterian/SDLThis tool offers a lot of information and data and can be used todecipher the feedback from the people. It shows the opinion of your brand across geographies and amongst different demographics. The tool provides all data required for online reputation and helps in campaign management and also reveals data for marketing analytics.

SocialMentionThis tool helps in keeping you updated for all your keywords.The best feature about this tool is the fact that it can send you alerts for all of your keywords and also shows the moments when brand is mentioned and the importance of the mentions.

Whos Talking– A lot like Social Mention, this tool alerts you when your brand is mentioned. Mentions on almost all social media platforms as well as videos and images are captured but only one such medium can be monitored at once. This is a free tool.

Google Alerts- The most basic tool for reputation management and also the easiest. You need to input the name of the page/ brand that you want to track post which emails will be sent telling you the time and place where the term was used. Data is revealed, not a conclusion. This is a free tool.

Do you feel you need to enhance the brand’s reputation? Do reach out to Edkent Media, a Toronto local search optimization company with over 5 years of experience in successful implementation of SEO and SEM solutions

Wednesday 12 October 2016

SEO ranking and usability

Search Engines account for factors such keywords, links, and the overall structure of the site. However, through linking patterns, user engagement metrics these engines can also determine the role of a couple of other factors.
Usability and user experience also play a role in the search engine ranking process. They provide an indirect view into the site’s popularity ad this is also quantifiable. This signal is then used in the algorithm while providing the overall rank.

rankingseoblog
Creating a sensible and smart user experience helps to build the perception of the site. Activities such as sharing, making a bookmark, returning visitors, and inbound links—all indicate to the search engine that the site is capable of a potential high rank.

Usability measures how user-friendly a site’s interface is and highlights the level of ease of using that page. Typically its uses can find what they want to with minimal effort. Minimal distractions are present and the contact details are easy to locate.

UX is the website’s user experience referring to how the visitors perceive the websiteand also depends on how they react to the content.

UX and usability are quite often confused and while they are related they are quite different. Usability impact UX and is studied to better the UX. Factors such as design structure, ease of access, page performance, usability and marketing plays a role to decide the UX of a page.

Both the above impact SEO indirectly and can enhance the search engine optimization ranking.The two are interconnected strongly and contribute toward increasing conversions and traffic. Better UX and usability leads to greater time spent on these websites and gives room for sharing and greater interaction. A boring and slow site will not encourage either the time spent or the share. Studying behavior of the visitors over a period of time will enable the owner to understand the flaws in the page. Heat maps can be used to identify areas which require improvement.

Ensuring that the content is crisp and clear will win a significant battle for the owner of the website. Filling up space for the heck of it and using content which isn’t really relevant doesn’t help engage an audience.

Page loading speeds need to be measured and steps need to be taken to make it better if it is very slow. The most important offering/ service needs to be clear and placed centrally to gain maximum attention.

Opting for a simple page layout and a choice of appealing colors are essential to a good experience and usability. There are studies that reveal the colors that seem to appeal to the eye the most and some that make it extremely hard for the human eye to concentrate. Optimizing the site to be mobile friendly is another essential step owing to the massive traffic on the mobile internet space.

It’s an extremely competitive market out there and if you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions

SEO ranking and usability

Search Engines account for factors such keywords, links, and the overall structure of the site. However, through linking patterns, user engagement metrics these engines can also determine the role of a couple of other factors.
Usability and user experience also play a role in the search engine ranking process. They provide an indirect view into the site’s popularity ad this is also quantifiable. This signal is then used in the algorithm while providing the overall rank.

rankingseoblog
Creating a sensible and smart user experience helps to build the perception of the site. Activities such as sharing, making a bookmark, returning visitors, and inbound links—all indicate to the search engine that the site is capable of a potential high rank.

Usability measures how user-friendly a site’s interface is and highlights the level of ease of using that page. Typically its uses can find what they want to with minimal effort. Minimal distractions are present and the contact details are easy to locate.

UX is the website’s user experience referring to how the visitors perceive the websiteand also depends on how they react to the content.

UX and usability are quite often confused and while they are related they are quite different. Usability impact UX and is studied to better the UX. Factors such as design structure, ease of access, page performance, usability and marketing plays a role to decide the UX of a page.

Both the above impact SEO indirectly and can enhance the search engine optimization ranking.The two are interconnected strongly and contribute toward increasing conversions and traffic. Better UX and usability leads to greater time spent on these websites and gives room for sharing and greater interaction. A boring and slow site will not encourage either the time spent or the share. Studying behavior of the visitors over a period of time will enable the owner to understand the flaws in the page. Heat maps can be used to identify areas which require improvement.

Ensuring that the content is crisp and clear will win a significant battle for the owner of the website. Filling up space for the heck of it and using content which isn’t really relevant doesn’t help engage an audience.

Page loading speeds need to be measured and steps need to be taken to make it better if it is very slow. The most important offering/ service needs to be clear and placed centrally to gain maximum attention.

Opting for a simple page layout and a choice of appealing colors are essential to a good experience and usability. There are studies that reveal the colors that seem to appeal to the eye the most and some that make it extremely hard for the human eye to concentrate. Optimizing the site to be mobile friendly is another essential step owing to the massive traffic on the mobile internet space.

It’s an extremely competitive market out there and if you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions



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via

Edkent Media | #1 SEO Toronto Company | Call 647-352-8700


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Friday 7 October 2016

Internet in emerging markets and the potential it holds

There is an immense onus on businesses to focus their growth in the emerging markets for obvious reasons. There is untapped potential and the rate of growth which has been observed is tremendous compared to that in the developed markets. Close to 75% of the world’s population lives in these markets and these countries account for more than 80% of smartphone growth globally.

The last few years have shown the surge in the number of smart phone users across countries like Indonesia and India. Most of these connections are prepaid and for many people the access of internet is only through the mobile device. There is an increased level of dependence on the smart phones for activities such as shopping, entertainment, bank transactions in addition to the usual mobile on the go usage.

The growth of ecommerce and mobile internet consumption has further highlighted the importance of being ahead of the game in the SEO business. Staying ahead of the game is essential in the modern digital era for any business and Edkent SEO Service can help you with that.

5-internet-emerging

India has close to 100 million new Internet users in the last year alone. The BRIC nations and many other regions of South East Asia and parts of Africa are also showing promising trends.

These countries however are facing a few other obstacles too and these are slowing down the progress. Digital products need to consider several factors prior to entering these markets. Technological and Infrastructural factors are the main obstacles which stops these sections from growing to their maximum potential.

Connection quality and the cost of data are main challenges that developers face. Hence there is greater pressure on the developers of these products to ensure that fluctuation in signal strength doesn’t really affect the user experience and delivery.

Close to a billion people still rely on low s[peed 2 G data and this restricts the access and usage of certain products.  UK is known for its superior data speed while Vietnam, India and Brazil have been troubled with slow speed connections.

The data cost is still a worrying factor in many markets and the fact that people have to be reconsider the connections owing to the high cost is an indication of the clear problem faced by many.

Google is also focused on enhancing their brand presence in these markets and they have adapted a few steps to widen their usage here. They have improved the speed of the search action in some of the emerging markets and have even made some Google products available offline.

The boom of more business and the tech savvy approach will soon lead to many new websites and the SEO battle will hit full swing.  The massive growth in the Apps industry in these markets has shown the ability of the people to embrace the rather new offerings. Traditional media has reported that there is a loss of marketing revenue to the digital stream and that there is realignment in the approach towards branding and customer service. The boom in the mobile and internet industries have shown the importance of being proactive and the role it plays in reaching out a customer using additional touchpoints.

If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions The head start in these markets can change the fortunes of the companies.



from Toronto SEO, Web Design, & Internet Marketing Experts http://ift.tt/2d0rY9k
via

Internet in emerging markets and the potential it holds

There is an immense onus on businesses to focus their growth in the emerging markets for obvious reasons. There is untapped potential and the rate of growth which has been observed is tremendous compared to that in the developed markets. Close to 75% of the world’s population lives in these markets and these countries account for more than 80% of smartphone growth globally.

The last few years have shown the surge in the number of smart phone users across countries like Indonesia and India. Most of these connections are prepaid and for many people the access of internet is only through the mobile device. There is an increased level of dependence on the smart phones for activities such as shopping, entertainment, bank transactions in addition to the usual mobile on the go usage.

The growth of ecommerce and mobile internet consumption has further highlighted the importance of being ahead of the game in the SEO business. Staying ahead of the game is essential in the modern digital era for any business and Edkent SEO Service can help you with that.

5-internet-emerging

India has close to 100 million new Internet users in the last year alone. The BRIC nations and many other regions of South East Asia and parts of Africa are also showing promising trends.

These countries however are facing a few other obstacles too and these are slowing down the progress. Digital products need to consider several factors prior to entering these markets. Technological and Infrastructural factors are the main obstacles which stops these sections from growing to their maximum potential.

Connection quality and the cost of data are main challenges that developers face. Hence there is greater pressure on the developers of these products to ensure that fluctuation in signal strength doesn’t really affect the user experience and delivery.

Close to a billion people still rely on low s[peed 2 G data and this restricts the access and usage of certain products.  UK is known for its superior data speed while Vietnam, India and Brazil have been troubled with slow speed connections.

The data cost is still a worrying factor in many markets and the fact that people have to be reconsider the connections owing to the high cost is an indication of the clear problem faced by many.

Google is also focused on enhancing their brand presence in these markets and they have adapted a few steps to widen their usage here. They have improved the speed of the search action in some of the emerging markets and have even made some Google products available offline.

The boom of more business and the tech savvy approach will soon lead to many new websites and the SEO battle will hit full swing.  The massive growth in the Apps industry in these markets has shown the ability of the people to embrace the rather new offerings. Traditional media has reported that there is a loss of marketing revenue to the digital stream and that there is realignment in the approach towards branding and customer service. The boom in the mobile and internet industries have shown the importance of being proactive and the role it plays in reaching out a customer using additional touchpoints.

If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions The head start in these markets can change the fortunes of the companies.

Thursday 6 October 2016

Linkless practices and the magic of word of mouth marketing

Linkless mentions seem like a hard exercise to imagine but this route has been adopted by several site builders. Search engines have tried to rank sites irrespective of the links thereby reducing the influence of links. SEO Company Edkent Media has some few insights on different factors used to judge and rank site and the relevance.

 

Other factors are also used to judge and rank the site and its relevance.

  • Age of the domain and Volume of traffic received- While most may argue that the age is extremely important to enhance the ranking, it isn’t the most important parameter. However for a new site, domain ag e is a factor, since it is just beginning to share content and it will be harder to get ranked. Over a period of time, site rankings will improve on the basis that good content has been shared.
  • Recency of contact – Being regular in sharing content helps improve the traffic and views on the website thereby aiding the ranking. Building a regular habit or routine of updating and sharing content and posts will show that the activity level is on the higher side.
  • Relevancy of content – Share sensible content that is relevant to your business and the visitors will find genuine value in the same.
  • Social significance –Having more followers and ensuring that the posts are optimized helps to rank the site higher. Factors of authority & engagement gain massively from having greater social connections. Since Facebook and Twitter posts are treated like a website on the search page, these posts can definitely enhance the ranking. An active social presence and a good network can grow the brand reputation and helps in improving the customer service, and brings in a better flow of visitors.

4-content-marketing

Brand mentions without links could potentially send signals to search engines leading to a positive or negative impact according to the quality. The search engines’ crackdown on link spam, has led to the renewed SEO strategy. Traditionally the links have been helpful in providing an effective filter which helps identify the quality content.

The ultimate objective of the search engine is to identify the pages people think are valuable. Linking to a business is something that people value when they realize that it is an important entity. In an ideal situation, any business owner would like the customers to mention his/her brand and thereby contribute to referral clients. There is a lot to gain from these mentions on social mediums and other websites.

Individuals on social media with positive reviews can positively influence the traffic and affinity towards a brand and can play the role of an influencer.  No link is essential here to aide traffic growth and ranking.

Word-of-mouth marketing, which has a wide range of influence, also works wonders for brands since it interlinks multiple channels in the social and digital medium. Marketers have realized that word-of-mouth marketing is definitely more customer centric in nature and have the ability to even convert itself into a campaign of viral nature. While there is no certain way of plotting a viral campaign, it is pretty evident that a lot of market research goes into it. Identifying an audience which may take to the product who in turn serve as the messengers in the market is the essential step here. Images, Videos, Ads, short films have been viral owing to a combination of right marketing and the right actions being taken at the right time. There is an element of luck involved as well but this factor alone cannot drive a campaign or a product.

Some of these practices may seem like a challenge. Dealing with an expert helps you stay on top of the game in the digital space.

If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions

Linkless practices and the magic of word of mouth marketing

Linkless mentions seem like a hard exercise to imagine but this route has been adopted by several site builders. Search engines have tried to rank sites irrespective of the links thereby reducing the influence of links. SEO Company Edkent Media has some few insights on different factors used to judge and rank site and the relevance.

 

Other factors are also used to judge and rank the site and its relevance.

  • Age of the domain and Volume of traffic received- While most may argue that the age is extremely important to enhance the ranking, it isn’t the most important parameter. However for a new site, domain ag e is a factor, since it is just beginning to share content and it will be harder to get ranked. Over a period of time, site rankings will improve on the basis that good content has been shared.
  • Recency of contact – Being regular in sharing content helps improve the traffic and views on the website thereby aiding the ranking. Building a regular habit or routine of updating and sharing content and posts will show that the activity level is on the higher side.
  • Relevancy of content – Share sensible content that is relevant to your business and the visitors will find genuine value in the same.
  • Social significance –Having more followers and ensuring that the posts are optimized helps to rank the site higher. Factors of authority & engagement gain massively from having greater social connections. Since Facebook and Twitter posts are treated like a website on the search page, these posts can definitely enhance the ranking. An active social presence and a good network can grow the brand reputation and helps in improving the customer service, and brings in a better flow of visitors.

4-content-marketing

Brand mentions without links could potentially send signals to search engines leading to a positive or negative impact according to the quality. The search engines’ crackdown on link spam, has led to the renewed SEO strategy. Traditionally the links have been helpful in providing an effective filter which helps identify the quality content.

The ultimate objective of the search engine is to identify the pages people think are valuable. Linking to a business is something that people value when they realize that it is an important entity. In an ideal situation, any business owner would like the customers to mention his/her brand and thereby contribute to referral clients. There is a lot to gain from these mentions on social mediums and other websites.

Individuals on social media with positive reviews can positively influence the traffic and affinity towards a brand and can play the role of an influencer.  No link is essential here to aide traffic growth and ranking.

Word-of-mouth marketing, which has a wide range of influence, also works wonders for brands since it interlinks multiple channels in the social and digital medium. Marketers have realized that word-of-mouth marketing is definitely more customer centric in nature and have the ability to even convert itself into a campaign of viral nature. While there is no certain way of plotting a viral campaign, it is pretty evident that a lot of market research goes into it. Identifying an audience which may take to the product who in turn serve as the messengers in the market is the essential step here. Images, Videos, Ads, short films have been viral owing to a combination of right marketing and the right actions being taken at the right time. There is an element of luck involved as well but this factor alone cannot drive a campaign or a product.

Some of these practices may seem like a challenge. Dealing with an expert helps you stay on top of the game in the digital space.

If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions



from Toronto SEO, Web Design, & Internet Marketing Experts http://ift.tt/2dIidRt
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Wednesday 5 October 2016

#1 Toronto SEO Company|| Edkent Media|| 6473528700


Watch on YouTube here: #1 Toronto SEO Company|| Edkent Media|| 6473528700

Toronto SEO | Edkent Media | 647-352-8700


Watch on YouTube here: Toronto SEO | Edkent Media | 647-352-8700

Auditing backlinks in SEO

A backlink audit is important to ensure that the website is running as desired. It helps you to determine if there is a threat of being penalized. This enables us to identify weak links. Following are some of the aspects provided by Edkent Media – Toronto SEO Company which need to be kept in mind while executing the backlink audit:

Quality of referring sources

The quality of the referring domains is of utmost importance (most people pay attention to link quality only) .Google also seeks the domains which are connected or deal with the same line of business. A domain referring to a business with no obvious connection will yield unsatisfactory results.

Relevance of location

The links need to be related to a website either in the same region or in the vicinity of business to show legitimacy and relevance

Unnatural links- Google quality guidelines

Unnatural links violates the quality guidelines of Google. Links that are merely created for website gains are deemed unnatural by Google.

In the past Google has penalized some blog networks that have backlinks originating from them. There is an impending threat of landing in trouble if such suspect blog networks have been linked. Websites with poor quality content and content resembling spam need to be stayed away from. Meaning less content found on directories do not help the site visitor and will result in a decline in the ranking solely due to its poor end valueThe main purpose of article directories is to show an unlimited number of results. These sites are of no value to the visitor and due to this poor quality Google demerits them. Linking sites with lack of originality will also be devalued. Backlinks linked to such content will negatively impact the ranking.3-link

Natural links built over a period of time are ranked higher. It is harder to manipulate the search to get the ranking. Hence backlinks are significant in a search engine’s algorithm. Over the last year, the criteria to assess the inbound links have become harder, owing to unethical practices being used by several people.  These faulty pages are called link farms, and could ultimately lead to a site being banned.

Reciprocal linking is another technique being used by many users. In the previous Google update, reciprocal links were targeted by the filter. Reciprocal link exchanges had to be employed in order to boost their site’s rankings with the sheer number of inbound links. In a link exchange, a link is placed on a website that points to another website and vice versa. Some of the inbound links are usually unaccounted for since it wasn’t relevant and thereby lowering the rank.

The reciprocal links need to be dealt with great care. The Google patent works with the popularity of the sites being linked and also assesses if it is trustworthy. Bad company will definitely land you in trouble and it is wiser to be seen or connected to clean websites. This can be handled by ensuring a strict quality check on the kind of sites we are being linked to. By choosing relevant sites we can steer clear of questionable SEO techniques and can surely ensure a hassle free presence.

Some of these practices may seem like a challenge. Dealing with an expert helps you stay on top of the game in the digital space.

If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions

Auditing backlinks in SEO

A backlink audit is important to ensure that the website is running as desired. It helps you to determine if there is a threat of being penalized. This enables us to identify weak links. Following are some of the aspects provided by Edkent Media – Toronto SEO Company which need to be kept in mind while executing the backlink audit:

Quality of referring sources

The quality of the referring domains is of utmost importance (most people pay attention to link quality only) .Google also seeks the domains which are connected or deal with the same line of business. A domain referring to a business with no obvious connection will yield unsatisfactory results.

Relevance of location

The links need to be related to a website either in the same region or in the vicinity of business to show legitimacy and relevance

Unnatural links- Google quality guidelines

Unnatural links violates the quality guidelines of Google. Links that are merely created for website gains are deemed unnatural by Google.

In the past Google has penalized some blog networks that have backlinks originating from them. There is an impending threat of landing in trouble if such suspect blog networks have been linked. Websites with poor quality content and content resembling spam need to be stayed away from. Meaning less content found on directories do not help the site visitor and will result in a decline in the ranking solely due to its poor end valueThe main purpose of article directories is to show an unlimited number of results. These sites are of no value to the visitor and due to this poor quality Google demerits them. Linking sites with lack of originality will also be devalued. Backlinks linked to such content will negatively impact the ranking.3-link

Natural links built over a period of time are ranked higher. It is harder to manipulate the search to get the ranking. Hence backlinks are significant in a search engine’s algorithm. Over the last year, the criteria to assess the inbound links have become harder, owing to unethical practices being used by several people.  These faulty pages are called link farms, and could ultimately lead to a site being banned.

Reciprocal linking is another technique being used by many users. In the previous Google update, reciprocal links were targeted by the filter. Reciprocal link exchanges had to be employed in order to boost their site’s rankings with the sheer number of inbound links. In a link exchange, a link is placed on a website that points to another website and vice versa. Some of the inbound links are usually unaccounted for since it wasn’t relevant and thereby lowering the rank.

The reciprocal links need to be dealt with great care. The Google patent works with the popularity of the sites being linked and also assesses if it is trustworthy. Bad company will definitely land you in trouble and it is wiser to be seen or connected to clean websites. This can be handled by ensuring a strict quality check on the kind of sites we are being linked to. By choosing relevant sites we can steer clear of questionable SEO techniques and can surely ensure a hassle free presence.

Some of these practices may seem like a challenge. Dealing with an expert helps you stay on top of the game in the digital space.

If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions



from Toronto SEO, Web Design, & Internet Marketing Experts http://ift.tt/2e2WlkC
via

Tuesday 4 October 2016

Customer review strategy and the impact of SEO

2-impact-of-seo

 

Google has been ranking sites based on content, uniqueness, device friendliness and social sharing.

Original content that is not on any other page receives a higher rank and its relevance to customers adds to the rank score.  Its ease of use and access on any device contributes to a better user experience and this is valued strongly by Google. Managing the social media accounts successfully leads to better amplification opportunities and results. Reviews contribute up to 10% of the ranking factors and they cannot be ignored.

Reviews can help the Edkent Media SEO Service by creating content and increasing engagement which is extremely important in influencing future customers. It is a relevant source of content and as mentioned earlier, leads to better ranks.

A greater usage of words and terms by the customers will enable optimization of the site since the potential customers also speak a similar language. The reviewers will contribute to traffic because of the appropriate keywords, coming directly from your own customers.

Google considers the rating of sites and prefers those having the highest ratings. The social presence and the level of authority can be bettered through reviews.  Potential customers are capable of judging a site by the star ratings and can immediately take a decision basis their understanding of the rating.  Better the rating, better the traffic and in turn a better chance of converting more customers.

Reviews also have a higher chance of ranking higher and showing up on the results page .This helps to reach the desired population and new customers since they now have access to reviews which leads to more

Having an efficient and well-crafted strategy helps to enhance the brand value in the market and amongst reviewers. Giving the customers a chance to review the business is a route which must be employed to maintain the buzz around the brand.

Using social media and email marketing campaigns with the openness to accept and consider reviews is the sign of a healthy business strategy. Consistent interaction and monitoring of the feedback and reviews helps to address problems if any and inevitably leads to a set of satisfied customers who in turn are capable of speaking well about your brand.

Extending that concept of customer satisfaction, it is also essential to ensure that there is no bias in the review and hence the customer needs to be reached at a time which is convenient and through a non-intrusive method. Starting the interaction on a bad note could lead to a negative review and one that was purely based on that moment’s disapproval of the approach.

It is essential to identify the right audience too and ensure that the responses are from a reliable and relevant clientele. There is only 1 way of dealing with negative reviews and that’s by addressing it. Choosing to ignore such reviews may cost the brand in the long term and shows a certain level of neglect towards customer satisfaction.

Trouble-shoot with the approach which can help with a solution as well. A helpful and mature approach to dealing with disgruntled customers is essential and the ability to find a solution and then convert the unhappy customer to a happy one will be cheered across such sites.

Social media sites are also being used for reviews. The customers quite often use the location and hash tag to show their presence, joy or rage at the service quality or the product quality itself. Being proactive on social media helps to build a positive ranking and serves as a site for customers to gauge and assess your brand.

 

Dealing with an expert helps you stay on top of the game in the digital space. If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions

Customer review strategy and the impact of SEO

2-impact-of-seo

 

Google has been ranking sites based on content, uniqueness, device friendliness and social sharing.

Original content that is not on any other page receives a higher rank and its relevance to customers adds to the rank score.  Its ease of use and access on any device contributes to a better user experience and this is valued strongly by Google. Managing the social media accounts successfully leads to better amplification opportunities and results. Reviews contribute up to 10% of the ranking factors and they cannot be ignored.

Reviews can help the Edkent Media SEO Service by creating content and increasing engagement which is extremely important in influencing future customers. It is a relevant source of content and as mentioned earlier, leads to better ranks.

A greater usage of words and terms by the customers will enable optimization of the site since the potential customers also speak a similar language. The reviewers will contribute to traffic because of the appropriate keywords, coming directly from your own customers.

Google considers the rating of sites and prefers those having the highest ratings. The social presence and the level of authority can be bettered through reviews.  Potential customers are capable of judging a site by the star ratings and can immediately take a decision basis their understanding of the rating.  Better the rating, better the traffic and in turn a better chance of converting more customers.

Reviews also have a higher chance of ranking higher and showing up on the results page .This helps to reach the desired population and new customers since they now have access to reviews which leads to more

Having an efficient and well-crafted strategy helps to enhance the brand value in the market and amongst reviewers. Giving the customers a chance to review the business is a route which must be employed to maintain the buzz around the brand.

Using social media and email marketing campaigns with the openness to accept and consider reviews is the sign of a healthy business strategy. Consistent interaction and monitoring of the feedback and reviews helps to address problems if any and inevitably leads to a set of satisfied customers who in turn are capable of speaking well about your brand.

Extending that concept of customer satisfaction, it is also essential to ensure that there is no bias in the review and hence the customer needs to be reached at a time which is convenient and through a non-intrusive method. Starting the interaction on a bad note could lead to a negative review and one that was purely based on that moment’s disapproval of the approach.

It is essential to identify the right audience too and ensure that the responses are from a reliable and relevant clientele. There is only 1 way of dealing with negative reviews and that’s by addressing it. Choosing to ignore such reviews may cost the brand in the long term and shows a certain level of neglect towards customer satisfaction.

Trouble-shoot with the approach which can help with a solution as well. A helpful and mature approach to dealing with disgruntled customers is essential and the ability to find a solution and then convert the unhappy customer to a happy one will be cheered across such sites.

Social media sites are also being used for reviews. The customers quite often use the location and hash tag to show their presence, joy or rage at the service quality or the product quality itself. Being proactive on social media helps to build a positive ranking and serves as a site for customers to gauge and assess your brand.

 

Dealing with an expert helps you stay on top of the game in the digital space. If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions



from Toronto SEO, Web Design, & Internet Marketing Experts http://ift.tt/2d12hZv
via

Monday 3 October 2016

SEO news-Google’s latest rules on local review mechanism

Google+ Local pages are used for businesses that primarily serve customers in a local region.
Typically on a Google+Local page details such as name, phone number and address are seen. In addition to this, business hours, location on the map and reviews of the business are seen too.
Before the update, reviews were seen inside the box which had some information about the business. However these were just the review on the business page. The new update will scan the web looking for reviews across all sites, thereby displaying the reviews that make most sense. Let’s have a look at some of the new rules driving this change.
google-review
• Snippets shouldn’t be captured by the business owner unless they are legitimate and aren’t paid reviews.
• Reviews must allow the customers to express any sentiments and the owners of the business doesn’t have a say in reviewing it.
• Reviews cannot be an average or a rating built on the general sentiment expressed by the customer. So 10 reviews with 6 positive and 4 negative cannot be expressed in terms of a 6 out of 10 score.
• Reviews for businesses with multiple locations such as retail chains or franchises can be updated for specific locations only. Store A’s customer reviews will not show up store B’s review page. A syndication of reviews isn’t permitted.
• Content providers are unbiased and have no personal gains behind the review provided.
• Duplication is avoided.
• Reviews that have been directly captured on your site is used by and not the reviews from other sites.
The last rule may have the largest impact on the websites that have implemented local reviews markup.
Reviews from companies like Yelp or Trip Advisor were seemingly not eligible to be included. Reviews from the web, however, is intended for sites like Yelp and Trip Advisor, whose content and reviews generated by consumers rather than critics.
On the desktop, reviews from the web will appear in the knowledge panel and in the mobile; they will appear above critic reviews. Any publisher employing the Schema markup for reviews is eligible to be included.
However, Google states that it is only trying to bring in relevance to the content that is being captured as opposed to a few critics of Google who state that this is a drill to exercise their monopoly.
Dealing with an expert helps you stay on top of the game in the digital space.
If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media’s SEO Services, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions

SEO news-Google’s latest rules on local review mechanism

Google+ Local pages are used for businesses that primarily serve customers in a local region.
Typically on a Google+Local page details such as name, phone number and address are seen. In addition to this, business hours, location on the map and reviews of the business are seen too.
Before the update, reviews were seen inside the box which had some information about the business. However these were just the review on the business page. The new update will scan the web looking for reviews across all sites, thereby displaying the reviews that make most sense. Let’s have a look at some of the new rules driving this change.
google-review
• Snippets shouldn’t be captured by the business owner unless they are legitimate and aren’t paid reviews.
• Reviews must allow the customers to express any sentiments and the owners of the business doesn’t have a say in reviewing it.
• Reviews cannot be an average or a rating built on the general sentiment expressed by the customer. So 10 reviews with 6 positive and 4 negative cannot be expressed in terms of a 6 out of 10 score.
• Reviews for businesses with multiple locations such as retail chains or franchises can be updated for specific locations only. Store A’s customer reviews will not show up store B’s review page. A syndication of reviews isn’t permitted.
• Content providers are unbiased and have no personal gains behind the review provided.
• Duplication is avoided.
• Reviews that have been directly captured on your site is used by and not the reviews from other sites.
The last rule may have the largest impact on the websites that have implemented local reviews markup.
Reviews from companies like Yelp or Trip Advisor were seemingly not eligible to be included. Reviews from the web, however, is intended for sites like Yelp and Trip Advisor, whose content and reviews generated by consumers rather than critics.
On the desktop, reviews from the web will appear in the knowledge panel and in the mobile; they will appear above critic reviews. Any publisher employing the Schema markup for reviews is eligible to be included.
However, Google states that it is only trying to bring in relevance to the content that is being captured as opposed to a few critics of Google who state that this is a drill to exercise their monopoly.
Dealing with an expert helps you stay on top of the game in the digital space.
If you aren’t convinced with your website’s SEO ranking, then reach out to Edkent Media’s SEO Services, a Toronto SEO company with over 5 years of experience in successful implementation of SEO and SEM solutions



from Toronto SEO, Web Design, & Internet Marketing Experts http://ift.tt/2dEO7zY
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