5 Exceptional Benefits of Digital Marketing

Perhaps more than any other time in the past, the marketplace has become extremely digital. As technologies evolve, marketers are realizing more benefits of using digital marketing to sell their products and services online. Unlike in the past when consumers did little research before buying products on the web, today as many as 82 percent of them conduct research on the internet before buying anything.

 

And given the big number of people now buying things on the web, it makes perfect sense to want your business to stand out. Whatever business you do, chances are that your customers are online.  Therefore, all types of businesses need digital marketing strategies. It is therefore, not surprising that the digital marketing spend in the United States will have hit $332 billion by 2021.The following are some of the benefits that your brand can reap from digital marketing:

Better brand engagement with 24/7 brand optimization

Marketers today understand that they are working in a crowded marketplace. They therefore know that to stay afloat they must continue to build client loyalty and brand awareness. While there are the traditional forms of marketing that you can still use to stand out, digital marketing today is a must-have in your marketing toolbox. You have to find creative ways to stay engaged with your potential customers 24 hours a day 7 days a week. One effective way to do this is to keep your site up to date with unique engaging content that is helpful to your customers.

 

Also go out of your way to create incentives that make your customers keep coming for more. Create a marketing campaign and run it 24/7. Now that the internet will not limit you to certain opening hours, use this to your advantage by paying your staff a little more to do overtime. This extra hours a day can give you incredible results and optimize your brand in ways that other methods simply can’t master.

Attract targeted visitors

There are many ways you can attract the visitors you are targeting for your website. For instance, you can use proven followers hack to grow your audience on social media and then leverage this fan base to drive traffic to your website. Another effective digital marketing tactic is the use of search engine optimization (SEO). SEO is extremely effective at getting targeted users to visit your website.

 

SEO helps you optimize your website for increased visibility on search engines.  By finding the right keywords that describe your business, your product, or your service, you can attract targeted traffic that would most likely convert once it gets to your website.  Small business owners sometimes think that SEO is for big businesses. This could not be further from the truth.

Many people search for local businesses to buy goods and services from before considering buying from the bigger national and multinational businesses. Google reports that 33 percent of all its mobile searches are local searches where users look for businesses in their locality. Local searches are even more important for businesses like bars and restaurants that are specific to geographic regions.

Internet marketing is cost effective & time effective

Practically any traditional marketing tactic you can mention will be more expensive than internet marketing. Traditional marketing methods are also often not time effective. To get started with digital marketing, you just need a little startup capital. You can begin with something as simple as social networking, email advertising or blog promotion staying away from costs like employees and work premises.

 

From creation to publicizing and advertising, web-based promotions are cheaper than traditional product promotion. Offline promotions like on radio TV or daily newspapers cost a lot of money. For this reason, many traditional advertisements only run for a short time. With digital marketing, you can extend your advertising time for long term results. And all this can be designed and implemented within hours.

Designated landing pages

If you’re advertising without driving your users to a specific page that is relevant to the advert they have just clicked, chances that they will not convert are high. Consequently, it is important to lead users to a piece of content that may make them want to convert and stay longer on your site. For instance if you are a sports brand and are advertising men’s running shoes, it would make sense to send users to the men’s running shoes landing page.

 

The more relevant your page is to the advert that led to the click, the more likely it is that the user will convert. It is quite common to find business owners using the home pages as the landing page. More often than not, this leads to very frustrating ad results.

Imagery matters

In practically any digital campaign, it is extremely important that you think through the whole process, including the sites from which your users will see your ads. In most cases, you will usually find that your ad is well consumed when it appears in certain types of content on the web. To get that user’s attention, you might need to use captivating imagery.

 

Therefore, when it comes to ads, use high quality images that capture the eye of even the most passive web surfers. Go for bold and beautiful images that convey and best representation of the offer on your website’s landing page. By making the images you use to standout, you increase the chances that a user will recognize your product or brand in case they were to see them somewhere else on the web later.

The post 5 Exceptional Benefits of Digital Marketing appeared first on EDKENT® MEDIA.

from EDKENT® MEDIA https://ift.tt/2NEHjPM
via

5 Exceptional Benefits of Digital Marketing

Perhaps more than any other time in the past, the marketplace has become extremely digital. As technologies evolve, marketers are realizing more benefits of using digital marketing to sell their products and services online. Unlike in the past when consumers did little research before buying products on the web, today as many as 82 percent of them conduct research on the internet before buying anything.

 

And given the big number of people now buying things on the web, it makes perfect sense to want your business to stand out. Whatever business you do, chances are that your customers are online.  Therefore, all types of businesses need digital marketing strategies. It is therefore, not surprising that the digital marketing spend in the United States will have hit $332 billion by 2021.The following are some of the benefits that your brand can reap from digital marketing:

Better brand engagement with 24/7 brand optimization

Marketers today understand that they are working in a crowded marketplace. They therefore know that to stay afloat they must continue to build client loyalty and brand awareness. While there are the traditional forms of marketing that you can still use to stand out, digital marketing today is a must-have in your marketing toolbox. You have to find creative ways to stay engaged with your potential customers 24 hours a day 7 days a week. One effective way to do this is to keep your site up to date with unique engaging content that is helpful to your customers.

 

Also go out of your way to create incentives that make your customers keep coming for more. Create a marketing campaign and run it 24/7. Now that the internet will not limit you to certain opening hours, use this to your advantage by paying your staff a little more to do overtime. This extra hours a day can give you incredible results and optimize your brand in ways that other methods simply can’t master.

Attract targeted visitors

There are many ways you can attract the visitors you are targeting for your website. For instance, you can use proven followers hack to grow your audience on social media and then leverage this fan base to drive traffic to your website. Another effective digital marketing tactic is the use of search engine optimization (SEO). SEO is extremely effective at getting targeted users to visit your website.

 

SEO helps you optimize your website for increased visibility on search engines.  By finding the right keywords that describe your business, your product, or your service, you can attract targeted traffic that would most likely convert once it gets to your website.  Small business owners sometimes think that SEO is for big businesses. This could not be further from the truth.

Many people search for local businesses to buy goods and services from before considering buying from the bigger national and multinational businesses. Google reports that 33 percent of all its mobile searches are local searches where users look for businesses in their locality. Local searches are even more important for businesses like bars and restaurants that are specific to geographic regions.

Internet marketing is cost effective & time effective

Practically any traditional marketing tactic you can mention will be more expensive than internet marketing. Traditional marketing methods are also often not time effective. To get started with digital marketing, you just need a little startup capital. You can begin with something as simple as social networking, email advertising or blog promotion staying away from costs like employees and work premises.

 

From creation to publicizing and advertising, web-based promotions are cheaper than traditional product promotion. Offline promotions like on radio TV or daily newspapers cost a lot of money. For this reason, many traditional advertisements only run for a short time. With digital marketing, you can extend your advertising time for long term results. And all this can be designed and implemented within hours.

Designated landing pages

If you’re advertising without driving your users to a specific page that is relevant to the advert they have just clicked, chances that they will not convert are high. Consequently, it is important to lead users to a piece of content that may make them want to convert and stay longer on your site. For instance if you are a sports brand and are advertising men’s running shoes, it would make sense to send users to the men’s running shoes landing page.

 

The more relevant your page is to the advert that led to the click, the more likely it is that the user will convert. It is quite common to find business owners using the home pages as the landing page. More often than not, this leads to very frustrating ad results.

Imagery matters

In practically any digital campaign, it is extremely important that you think through the whole process, including the sites from which your users will see your ads. In most cases, you will usually find that your ad is well consumed when it appears in certain types of content on the web. To get that user’s attention, you might need to use captivating imagery.

 

Therefore, when it comes to ads, use high quality images that capture the eye of even the most passive web surfers. Go for bold and beautiful images that convey and best representation of the offer on your website’s landing page. By making the images you use to standout, you increase the chances that a user will recognize your product or brand in case they were to see them somewhere else on the web later.

The post 5 Exceptional Benefits of Digital Marketing appeared first on EDKENT® MEDIA.

Ecommerce SEO: What Are The Key Factors To Implement SEO For Ecommerce Websites?

There is a question which is boggling in the mind of many web owners that what exactly they should do to improve the ranking of their online shopping store? Basically, it is hard to draft a simple single answer for this. Instead, there is a series of SEO actions that helps to attain ranking results.

In an E-commerce site, there are many factors that play a significant role in boosting the rank. Here, you need to have a track on all the pages and associated products. Easy tracking and searching options should also be there for customers so that they can easily navigate the site’s pages.

When you start an e-commerce blog, you realize that loads of items, pages and products need to be added to it. Now, these are added, so you need to focus on improving their reach to the customers. Initiating an online store is the time where you have to cross-check each aspect regarding the website. This will not only help your customers search for the products easily but also ensure a nice experience to them.

These are the basics that may not completely get you the ranking results. To attain the genuine results for eCommerce SEO, you have to follow the below checklist:

Meta Description & Page Content Are The Major Concept

Strategic keyword usage, absolute meta description and aligned page titles play a significant role in developing better links for an e-commerce store. Before creating meta tags, make sure that your titles tags meta description contains target keywords so that these can be indexed on top search engines. Along with these, your focus should also be on drafting header tags that also hold major website keywords.

Auto Suggestions Option

Auto-suggestions work the best for better customer experience. Today, most of the people don’t explore the categories to navigate through a product. They directly enter the product to the site search to get the relevant answers. Here, auto-suggestion will recommend the phrase or the relevant product the user is searching for. It’s the better option an E-commerce web owner can implement to provide an exceptional user experience. This option helps when user initiates the search. Currently, almost every online store has the auto suggestions option.

On-Page Reviews Matter A Lot

Maintaining online reviews on the site is also important to retain customers for long. People want to check the product’s quality and durability before they buy it. For this, they check the online feedback users have shared for the same product. Many times, people find frustrating feedback for the products. It might leave a negative impact on the users. Thus, it would be better that an eCommerce site is filled with the positive reviews so that customers get instantly attracted.

Breadcrumb Navigation Made Things Easy

With this functionality, the users will be able to track the location they are exploring currently. It is quite confusing when someone can’t find the exact information for the products. This navigation makes it easy for users to track each move that where they are going and where they are right now. Integrating this function provides improved navigation and leaves a proper hierarchy to make people understand the accurate segment.

Manage History To Show Related Products

All the e-commerce sites focus on maintaining history for the products’ users have searched before. Being an eCommerce store owner, it’s mandatory that you push notifications for relevant products to the customers on the basis of their search patterns. It generates interest among them to buy the products appearing to them through the notifications. This is an absolute trick to enhance the ranking of an online store.

Internal Linking Improves Chances Of Leads

This strategy is often used by SEO experts when they want to improve the ranking or reach of specific pages. However, it’s not easy to interlink the pages. The pages should only be linked when these are relevant and provide related information to the users. For doing this, you need to work for creating consistent URLs. The strategy works better if implemented properly.

HTTPS Is Trending And Worth Including

After a great revolution, HTTPS has attained a reputed niche in the market. Business owners consider HTTPS a protocol for maintaining the security of websites as it encrypts communication and lets it distribute in a secured manner. Its main motivation is to authenticate the websites and keep the data safe forever. For security reasons, including this tactic to the list is also mandatory to get high ranking and better conversions.

Implementing Pagination and Canonicalization

Pagination refers to segmenting the links to the content of multiple pages. Whenever a marketer or an SEO expert decided to implement it, he should be sure about the content quality. In short, prior implementing such tactic, it is mandatory to check the duplicacy of the content as it may affect the page and its visibility over the major search engines. For an e-commerce website, integrating pagination is effective when someone wants to increase the products in a product category.

Describing canonicalization leads towards specifying the preferred URL when a lot of choices are there. It is generally a process of picking the preferred URL when the choices come in the form of example.com, www.example.com, example.com/home.asp, and many more. So, when you use the canonicalization, the tags must specify the URL & the relevant page with its own source.

Both of these are suitable to increase the product reach of an e-commerce website. You should consider it for fruitful results.

Rich Snippets & Structured Data

The concept of rich snippets is not new for SEO. It is the description which is added as microdata to the page HTML which further enables to apply the associated information on the search engines listing. The listing includes product pricing, reviews, and stock availability. When you apply such tactic, you should make sure that all your pages are optimized and contain appropriate rich snippets.

One more thing, you would not be able to see the results of rich snippets without implementing the structured data. You can make it happen in the form of integrating video, price and aggregate ratings. This fruitfully enables rich snippets to work for the welfare of the website.

Ending Notes:

Executing all the above-mentioned SEO strategies for an eCommerce website will help you achieve a great niche on major search engines. These not only make your website and product pages properly optimized but also make them famous among regular browsers. If you are also looking to maximizing the reach of your e-commerce store, you should start thinking differently and also from the users’ point of view.

Author Bio: Tom Hardy has hands on experience as a SEO Expert. He currently works at Sparx IT Solutions: eCommerce SEO Company Boston and offers exceptional SEO auditing services to the global clientele. Also, he writes informative blogs and articles on varied SEO related subjects and helps readers know the best tips how to optimize a website over the web using SEO tools and techniques.

The post Ecommerce SEO: What Are The Key Factors To Implement SEO For Ecommerce Websites? appeared first on EDKENT® MEDIA.

Ecommerce SEO: What Are The Key Factors To Implement SEO For Ecommerce Websites?

There is a question which is boggling in the mind of many web owners that what exactly they should do to improve the ranking of their online shopping store? Basically, it is hard to draft a simple single answer for this. Instead, there is a series of SEO actions that helps to attain ranking results.

In an E-commerce site, there are many factors that play a significant role in boosting the rank. Here, you need to have a track on all the pages and associated products. Easy tracking and searching options should also be there for customers so that they can easily navigate the site’s pages.

When you start an e-commerce blog, you realize that loads of items, pages and products need to be added to it. Now, these are added, so you need to focus on improving their reach to the customers. Initiating an online store is the time where you have to cross-check each aspect regarding the website. This will not only help your customers search for the products easily but also ensure a nice experience to them.

These are the basics that may not completely get you the ranking results. To attain the genuine results for eCommerce SEO, you have to follow the below checklist:

Meta Description & Page Content Are The Major Concept

Strategic keyword usage, absolute meta description and aligned page titles play a significant role in developing better links for an e-commerce store. Before creating meta tags, make sure that your titles tags meta description contains target keywords so that these can be indexed on top search engines. Along with these, your focus should also be on drafting header tags that also hold major website keywords.

Auto Suggestions Option

Auto-suggestions work the best for better customer experience. Today, most of the people don’t explore the categories to navigate through a product. They directly enter the product to the site search to get the relevant answers. Here, auto-suggestion will recommend the phrase or the relevant product the user is searching for. It’s the better option an E-commerce web owner can implement to provide an exceptional user experience. This option helps when user initiates the search. Currently, almost every online store has the auto suggestions option.

On-Page Reviews Matter A Lot

Maintaining online reviews on the site is also important to retain customers for long. People want to check the product’s quality and durability before they buy it. For this, they check the online feedback users have shared for the same product. Many times, people find frustrating feedback for the products. It might leave a negative impact on the users. Thus, it would be better that an eCommerce site is filled with the positive reviews so that customers get instantly attracted.

Breadcrumb Navigation Made Things Easy

With this functionality, the users will be able to track the location they are exploring currently. It is quite confusing when someone can’t find the exact information for the products. This navigation makes it easy for users to track each move that where they are going and where they are right now. Integrating this function provides improved navigation and leaves a proper hierarchy to make people understand the accurate segment.

Manage History To Show Related Products

All the e-commerce sites focus on maintaining history for the products’ users have searched before. Being an eCommerce store owner, it’s mandatory that you push notifications for relevant products to the customers on the basis of their search patterns. It generates interest among them to buy the products appearing to them through the notifications. This is an absolute trick to enhance the ranking of an online store.

Internal Linking Improves Chances Of Leads

This strategy is often used by SEO experts when they want to improve the ranking or reach of specific pages. However, it’s not easy to interlink the pages. The pages should only be linked when these are relevant and provide related information to the users. For doing this, you need to work for creating consistent URLs. The strategy works better if implemented properly.

HTTPS Is Trending And Worth Including

After a great revolution, HTTPS has attained a reputed niche in the market. Business owners consider HTTPS a protocol for maintaining the security of websites as it encrypts communication and lets it distribute in a secured manner. Its main motivation is to authenticate the websites and keep the data safe forever. For security reasons, including this tactic to the list is also mandatory to get high ranking and better conversions.

Implementing Pagination and Canonicalization

Pagination refers to segmenting the links to the content of multiple pages. Whenever a marketer or an SEO expert decided to implement it, he should be sure about the content quality. In short, prior implementing such tactic, it is mandatory to check the duplicacy of the content as it may affect the page and its visibility over the major search engines. For an e-commerce website, integrating pagination is effective when someone wants to increase the products in a product category.

Describing canonicalization leads towards specifying the preferred URL when a lot of choices are there. It is generally a process of picking the preferred URL when the choices come in the form of example.com, www.example.com, example.com/home.asp, and many more. So, when you use the canonicalization, the tags must specify the URL & the relevant page with its own source.

Both of these are suitable to increase the product reach of an e-commerce website. You should consider it for fruitful results.

Rich Snippets & Structured Data

The concept of rich snippets is not new for SEO. It is the description which is added as microdata to the page HTML which further enables to apply the associated information on the search engines listing. The listing includes product pricing, reviews, and stock availability. When you apply such tactic, you should make sure that all your pages are optimized and contain appropriate rich snippets.

One more thing, you would not be able to see the results of rich snippets without implementing the structured data. You can make it happen in the form of integrating video, price and aggregate ratings. This fruitfully enables rich snippets to work for the welfare of the website.

Ending Notes:

Executing all the above-mentioned SEO strategies for an eCommerce website will help you achieve a great niche on major search engines. These not only make your website and product pages properly optimized but also make them famous among regular browsers. If you are also looking to maximizing the reach of your e-commerce store, you should start thinking differently and also from the users’ point of view.

Author Bio: Tom Hardy has hands on experience as a SEO Expert. He currently works at Sparx IT Solutions: eCommerce SEO Company Boston and offers exceptional SEO auditing services to the global clientele. Also, he writes informative blogs and articles on varied SEO related subjects and helps readers know the best tips how to optimize a website over the web using SEO tools and techniques.

The post Ecommerce SEO: What Are The Key Factors To Implement SEO For Ecommerce Websites? appeared first on EDKENT® MEDIA.

from EDKENT® MEDIA https://ift.tt/2ub27Hj
via