How To Increase The Amount Of Traffic To Your Website

A huge challenge faced by any organization is how to get noticed in a sea of digital noise. Your website may be your digital storefront, but you need people to visit, just as you would if you had a physical space. Yet with so much competition for attention, how do you drive traffic to your site?

Generally speaking, there are organic drivers, which are those that are free, and paid solutions to this ever-present challenge. Here are both some effective organic and paid methods to drive traffic to your site. But always remember to track where your visits are coming from.

Organic methods

SEO

Search engine optimization is a tried and tested method, and still one of the most effective means of driving visits to a site. Search engines such as Google have increased the sophistication of their ranking results, placing more attention on authoritative sites (those with an established reputation), and at the same time making it more difficult for sites to hack their way up the rankings with repetitive keywords. This means that results must be driven by quality, engaging content and savvy use of relevant words, and remains an abundantly rich source of driving traffic.

“It is imperative for business owners to understand the benefits of SEO, and how it works. If you don’t, get yourself up to speed with a book or online videos: it will be more than worth it,” recommends Kit Drinkwater, a marketing manager at Writinity and Lastminutewriting.

Great content

With search engines placing more onus on quality of content to produce ranking results, your SEO strategy will need to run hand in hand with quality, relevant and ever-added content. And we are not just talking about on your site and blog (which are of course key places) but also as a guest blogger on relevant sites too. Quality content gets shared, and that’s exactly what you are looking for to get noticed by those all-important ranking bots.

Create video content

In this day and age of short attention spans, videos are an effective means of getting your message across quickly. But don’t forget to upload instructional videos to YouTube too, which in turn also positively affects your page rankings.

Leverage social media

This is an obvious tip, but an effective social media presence is fundamental to a business’ success. The trick here it not just to go at it with uncalculated abandon, but understand what social media platforms your market uses and responds too.

Don’t forget email marketing

Some may consider it old hat, but email marketing remains one of the most effective means of reaching out to potential customers. Utilize your mailing list and send savvy emails with well-thought-out headings and use offers.

Don’t forget your mobile users

Increasingly mobile devices are surpassing the classic desktop devices as the means by which people most frequently surf the web. So, it is vital that your site is adapted for mobile users. If it isn’t, you are immediately alienating more than half of your potential visitors.

Paid methods

Paid Ads

From Google AdWords to Facebook Ads, there are a number of high-quality, yet often high-cost options when it comes to displaying online adverts. Remember to track what is working and what isn’t, though, as this is the easiest way to quickly blow your budget.

Partner up

A classic means by which to reach a larger audience is to partner up with another well-established business, preferably one with a target market not dissimilar to your own, or one with a market you wish to penetrate. It will cost, directly or indirectly, but it is a proven path to success.

Influencers

We all read about them from time to time, and they are not cheap, but influencers have a mighty reach. Just make sure you use one that appeals to the right market.

In summary

A successful marketing campaign leverages a combination of the above options, but there is one more thing. “You absolutely have to maintain vigilant analytical and tracking reports to get a handle on CPA, and run pixels to understand what means are driving your traffic most effectively”, advises Sean Fellowes, a digital marketer at Draftbeyond and Researchpapersuk.

Steven Novak is a regular contributor to GumEssays and LuckyAssignments as well as a marketing strategist. Follow his insightful contributions on the niche of digital marketing as well as a host of other marketing-related topics.

The post How To Increase The Amount Of Traffic To Your Website appeared first on EDKENT® MEDIA.

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How To Increase The Amount Of Traffic To Your Website

A huge challenge faced by any organization is how to get noticed in a sea of digital noise. Your website may be your digital storefront, but you need people to visit, just as you would if you had a physical space. Yet with so much competition for attention, how do you drive traffic to your site?

Generally speaking, there are organic drivers, which are those that are free, and paid solutions to this ever-present challenge. Here are both some effective organic and paid methods to drive traffic to your site. But always remember to track where your visits are coming from.

Organic methods

SEO

Search engine optimization is a tried and tested method, and still one of the most effective means of driving visits to a site. Search engines such as Google have increased the sophistication of their ranking results, placing more attention on authoritative sites (those with an established reputation), and at the same time making it more difficult for sites to hack their way up the rankings with repetitive keywords. This means that results must be driven by quality, engaging content and savvy use of relevant words, and remains an abundantly rich source of driving traffic.

“It is imperative for business owners to understand the benefits of SEO, and how it works. If you don’t, get yourself up to speed with a book or online videos: it will be more than worth it,” recommends Kit Drinkwater, a marketing manager at Writinity and Lastminutewriting.

Great content

With search engines placing more onus on quality of content to produce ranking results, your SEO strategy will need to run hand in hand with quality, relevant and ever-added content. And we are not just talking about on your site and blog (which are of course key places) but also as a guest blogger on relevant sites too. Quality content gets shared, and that’s exactly what you are looking for to get noticed by those all-important ranking bots.

Create video content

In this day and age of short attention spans, videos are an effective means of getting your message across quickly. But don’t forget to upload instructional videos to YouTube too, which in turn also positively affects your page rankings.

Leverage social media

This is an obvious tip, but an effective social media presence is fundamental to a business’ success. The trick here it not just to go at it with uncalculated abandon, but understand what social media platforms your market uses and responds too.

Don’t forget email marketing

Some may consider it old hat, but email marketing remains one of the most effective means of reaching out to potential customers. Utilize your mailing list and send savvy emails with well-thought-out headings and use offers.

Don’t forget your mobile users

Increasingly mobile devices are surpassing the classic desktop devices as the means by which people most frequently surf the web. So, it is vital that your site is adapted for mobile users. If it isn’t, you are immediately alienating more than half of your potential visitors.

Paid methods

Paid Ads

From Google AdWords to Facebook Ads, there are a number of high-quality, yet often high-cost options when it comes to displaying online adverts. Remember to track what is working and what isn’t, though, as this is the easiest way to quickly blow your budget.

Partner up

A classic means by which to reach a larger audience is to partner up with another well-established business, preferably one with a target market not dissimilar to your own, or one with a market you wish to penetrate. It will cost, directly or indirectly, but it is a proven path to success.

Influencers

We all read about them from time to time, and they are not cheap, but influencers have a mighty reach. Just make sure you use one that appeals to the right market.

In summary

A successful marketing campaign leverages a combination of the above options, but there is one more thing. “You absolutely have to maintain vigilant analytical and tracking reports to get a handle on CPA, and run pixels to understand what means are driving your traffic most effectively”, advises Sean Fellowes, a digital marketer at Draftbeyond and Researchpapersuk.

Steven Novak is a regular contributor to GumEssays and LuckyAssignments as well as a marketing strategist. Follow his insightful contributions on the niche of digital marketing as well as a host of other marketing-related topics.

The post How To Increase The Amount Of Traffic To Your Website appeared first on EDKENT® MEDIA.

Six Simple Ways You’re Killing Conversions On Your eCommerce Store

Visitors to an eCommerce website or store are potential customers, but most of them don’t buy anything. The industry’s average conversion rate hovers between one and three percent. Conversion rate optimization aims to narrow the gap by making a store better at convincing visitors to become buyers. CRO is a continual process, shaping the shopping experience through small evidence-based changes. But before you get started with split testing and incremental improvement, the fundamentals must be in place. Here are six ways your eCommerce store may be frustrating your ability to turn visitors into customers.

Bad Copy

Product page copy comes in many varieties. Content ranges from utilitarian to flowery and from terse to expansive. Style is dictated by branding and the products themselves: a style that sells boatloads of luxury fashion is out of place on a page that sells office furniture. But, in spite of the diversity of effective product-page copy, there are rules that must be followed:

• The copy must describe the product accurately and with enough detail to provide the shopper with a clear idea of what it is and why it is useful.
• Grammar and punctuation should be impeccable. Shoppers don’t grade copy for grammatical correctness, but sloppy, badly-written copy makes them wonder what else the store is careless about.

If no one who works for you can write clear, concise, and correct copy, hire a writer who can do it for you.

Low-Quality Images

Images are perhaps even more important than copy. They give customers a clear conception of what they are buying and help them to picture the role it will play in their lives. When presented with dimly lit and badly framed images, shoppers assume that the products are similarly slapdash. Stores that decorate product pages with stamp-sized images “curated” from their suppliers are unlikely to flourish.

It is possible to take excellent product shots with the camera on any modern phone. You do not need to invest in an expensive DSLR. Lighting, in contrast, can make a massive difference to the quality of an image. If you take your own product images, invest in a set of studio lights. If you have reached the limit of your photographic ability, there are many inexpensive professional product photographers who have the ability and equipment to take excellent product shots.

Accessibility Issues

There are 57 million disabled people in the US. Approximately 35 million have disabilities that impact their use of the web. They spend over $200 billion each year. But some online retailers make little effort to avoid design decisions that make shopping next-to-impossible for customers with mobility or vision issues. Common problems include:

• Low-contrast copy on pages. Your CTAs will pop if the rest of the page is filled with grey text on a slightly lighter grey background, but millions of people will be excluded because they can’t read your copy.
• The impossibility of navigating pages and carts with the keyboard. Many shoppers don’t use a mouse, and they can’t buy anything if a store’s forms and navigation elements cannot be navigated with a keyboard.
• Product listings that aren’t compatible with screen readers. Many product pages sound like inscrutable gibberish to people who use the web via a screen reader.

Alison Walden wrote an excellent article about why accessibility should matter to eCommerce retailers, and what retailers can do to make their stores more accessible.

Letting Abandoned Carts Go Without A Fight

Of all the people who put items in their carts, three-quarters don’t buy anything. Many of these people will not have planned to buy. They were window shopping. However, some of them intended to buy an item, but for some reason didn’t: they were distracted, the tab with their store session was forgotten and then closed, their phone ran out of power on the commute home. Whatever the reason, some of these abandoned carts can be recovered. How? By sending an email to the shopper to remind them and perhaps to offer a promotion.

All major eCommerce platforms have abandoned cart recovery features, often as an extension. WooCommerce has Yith Woocommerce Recover Abandoned Cart and Magento has Abandoned Cart, among others. Most abandoned carts can’t be recovered, but the few that can make the attempt worthwhile.

Off-Putting Returns Policies

Online shoppers take a risk when they hit the “Buy Now” button. They can’t touch, smell, taste, or otherwise interact with the product. All they have to go on is sales copy, a few pictures, and perhaps a video — that’s not enough to be sure that a product is right for them. So, they need to be reassured that if they find a product is not to their taste, they can return it easily. If they can’t, they may conclude that it isn’t worth the risk.

The most common return-policy mistakes that I see are:

• No return policy.
• A hidden return policy.
• A return policy that puts too much of a burden on the shopper.

Retailers don’t like returns: who wants to lose a sale that has already been made? But a store with a bad return policy will make fewer sales. It’s a balancing act.

A Slow Server

Last month I was on the train returning from a family gathering. I decided to do a little shopping. My partner’s birthday was coming up. She likes clothes from a particular small fashion retailer, so, figuring that was the easy option, I tried to browse their products on my phone. I had a decent 4G connection — YouTube worked fine — but loading pages on the store was like waiting for cold honey to run off a knife. Each page took at least ten seconds to load. I have little patience for clothes shopping anyway, so my partner ended up with flowers. Slow stores lose sales.

There are two main causes of slow stores. Bad hosting and an unoptimized front-end. High-quality web hosting is the foundation on which a store’s performance is built. Lot’s of things can go wrong with hosting to make it slow: the server hardware, poorly optimized software, insufficient resources, inadequate network routing. A good eCommerce hosting provider will take care of all that for you. If yours doesn’t, perhaps it’s time to make a move — migration isn’t as difficult as you might think.

Front-end optimization is a bit more complicated. It’s largely down to the retailer and their ability to make good technical choices. Services like Google PageSpeed Insights and GTMetrix can analyze an eCommerce store’s pages and make optimization suggestions.

We’ve covered six of the most common conversion killers. There are more — great sales copy won’t make up for shoddy customer service — but these are a great place to start. Once you have the basics sorted, you can begin the real work of incremental conversion rate optimization with split testing.

 

Author Bio:

About Graeme Caldwell – Graeme is a writer and content marketer at Nexcess, a global provider of hosting services, who has a knack for making tech-heavy topics interesting and engaging to all readers. His articles have been featured on top publications across the net, TechCrunch to TemplateMonster. For more content, visit the Nexcess blog and give them a follow at @nexcess.

The post Six Simple Ways You’re Killing Conversions On Your eCommerce Store appeared first on EDKENT® MEDIA.

Six Simple Ways You’re Killing Conversions On Your eCommerce Store

Visitors to an eCommerce website or store are potential customers, but most of them don’t buy anything. The industry’s average conversion rate hovers between one and three percent. Conversion rate optimization aims to narrow the gap by making a store better at convincing visitors to become buyers. CRO is a continual process, shaping the shopping experience through small evidence-based changes. But before you get started with split testing and incremental improvement, the fundamentals must be in place. Here are six ways your eCommerce store may be frustrating your ability to turn visitors into customers.

Bad Copy

Product page copy comes in many varieties. Content ranges from utilitarian to flowery and from terse to expansive. Style is dictated by branding and the products themselves: a style that sells boatloads of luxury fashion is out of place on a page that sells office furniture. But, in spite of the diversity of effective product-page copy, there are rules that must be followed:

• The copy must describe the product accurately and with enough detail to provide the shopper with a clear idea of what it is and why it is useful.
• Grammar and punctuation should be impeccable. Shoppers don’t grade copy for grammatical correctness, but sloppy, badly-written copy makes them wonder what else the store is careless about.

If no one who works for you can write clear, concise, and correct copy, hire a writer who can do it for you.

Low-Quality Images

Images are perhaps even more important than copy. They give customers a clear conception of what they are buying and help them to picture the role it will play in their lives. When presented with dimly lit and badly framed images, shoppers assume that the products are similarly slapdash. Stores that decorate product pages with stamp-sized images “curated” from their suppliers are unlikely to flourish.

It is possible to take excellent product shots with the camera on any modern phone. You do not need to invest in an expensive DSLR. Lighting, in contrast, can make a massive difference to the quality of an image. If you take your own product images, invest in a set of studio lights. If you have reached the limit of your photographic ability, there are many inexpensive professional product photographers who have the ability and equipment to take excellent product shots.

Accessibility Issues

There are 57 million disabled people in the US. Approximately 35 million have disabilities that impact their use of the web. They spend over $200 billion each year. But some online retailers make little effort to avoid design decisions that make shopping next-to-impossible for customers with mobility or vision issues. Common problems include:

• Low-contrast copy on pages. Your CTAs will pop if the rest of the page is filled with grey text on a slightly lighter grey background, but millions of people will be excluded because they can’t read your copy.
• The impossibility of navigating pages and carts with the keyboard. Many shoppers don’t use a mouse, and they can’t buy anything if a store’s forms and navigation elements cannot be navigated with a keyboard.
• Product listings that aren’t compatible with screen readers. Many product pages sound like inscrutable gibberish to people who use the web via a screen reader.

Alison Walden wrote an excellent article about why accessibility should matter to eCommerce retailers, and what retailers can do to make their stores more accessible.

Letting Abandoned Carts Go Without A Fight

Of all the people who put items in their carts, three-quarters don’t buy anything. Many of these people will not have planned to buy. They were window shopping. However, some of them intended to buy an item, but for some reason didn’t: they were distracted, the tab with their store session was forgotten and then closed, their phone ran out of power on the commute home. Whatever the reason, some of these abandoned carts can be recovered. How? By sending an email to the shopper to remind them and perhaps to offer a promotion.

All major eCommerce platforms have abandoned cart recovery features, often as an extension. WooCommerce has Yith Woocommerce Recover Abandoned Cart and Magento has Abandoned Cart, among others. Most abandoned carts can’t be recovered, but the few that can make the attempt worthwhile.

Off-Putting Returns Policies

Online shoppers take a risk when they hit the “Buy Now” button. They can’t touch, smell, taste, or otherwise interact with the product. All they have to go on is sales copy, a few pictures, and perhaps a video — that’s not enough to be sure that a product is right for them. So, they need to be reassured that if they find a product is not to their taste, they can return it easily. If they can’t, they may conclude that it isn’t worth the risk.

The most common return-policy mistakes that I see are:

• No return policy.
• A hidden return policy.
• A return policy that puts too much of a burden on the shopper.

Retailers don’t like returns: who wants to lose a sale that has already been made? But a store with a bad return policy will make fewer sales. It’s a balancing act.

A Slow Server

Last month I was on the train returning from a family gathering. I decided to do a little shopping. My partner’s birthday was coming up. She likes clothes from a particular small fashion retailer, so, figuring that was the easy option, I tried to browse their products on my phone. I had a decent 4G connection — YouTube worked fine — but loading pages on the store was like waiting for cold honey to run off a knife. Each page took at least ten seconds to load. I have little patience for clothes shopping anyway, so my partner ended up with flowers. Slow stores lose sales.

There are two main causes of slow stores. Bad hosting and an unoptimized front-end. High-quality web hosting is the foundation on which a store’s performance is built. Lot’s of things can go wrong with hosting to make it slow: the server hardware, poorly optimized software, insufficient resources, inadequate network routing. A good eCommerce hosting provider will take care of all that for you. If yours doesn’t, perhaps it’s time to make a move — migration isn’t as difficult as you might think.

Front-end optimization is a bit more complicated. It’s largely down to the retailer and their ability to make good technical choices. Services like Google PageSpeed Insights and GTMetrix can analyze an eCommerce store’s pages and make optimization suggestions.

We’ve covered six of the most common conversion killers. There are more — great sales copy won’t make up for shoddy customer service — but these are a great place to start. Once you have the basics sorted, you can begin the real work of incremental conversion rate optimization with split testing.

 

Author Bio:

About Graeme Caldwell – Graeme is a writer and content marketer at Nexcess, a global provider of hosting services, who has a knack for making tech-heavy topics interesting and engaging to all readers. His articles have been featured on top publications across the net, TechCrunch to TemplateMonster. For more content, visit the Nexcess blog and give them a follow at @nexcess.

The post Six Simple Ways You’re Killing Conversions On Your eCommerce Store appeared first on EDKENT® MEDIA.

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Clutch Names Edkent Media a Top Agency in Canada!

Clutch Names Edkent Media a Top Agency in Canada!

Edkent Media is excited to announce that we have been identified by leading B2B ratings and reviews platform, Clutch.co as one of the top fifteen advertising agencies in Canada. In order to have been selected for this 2019 award, we had to be a top performer on Clutch. Our agency was evaluated on our thought leadership, types of clientele, work portfolio, and above all, client interviews.

Senior Business Analyst, Sara Philibotte says of this distinction, “Clutch’s sophisticated scoring methodology is a data-driven assessment that accounts for myriad strengths and skill sets. Companies who lead the ranks on our platform have demonstrated not only an ability to deliver, but also a competitive edge as an industry leader. Of the countless service providers in Canada we researched, these companies are truly best in class.”

>

Clutch is a B2B ratings and reviews firm that ranks businesses by a number of criteria, including carefully conducted interviews with past clients. This means that our success is largely a result of the kind words of our clients, who we would like to thank for taking the time to talk to Clutch about their experiences with us.

Clutch also has two sister sites, Visual Objects, which showcases agencies that do outstanding creative or design work, and The Manifest, which lets users view quick bios of B2B companies, ranked by service focus and location.

Edkent Media is also listed on The Manifest, as one of the leading SEO services providers in Canada. We were featured for the comprehensive breadth of our advertising services, as well as a successful marketing campaign we did for a jewelry store.

We are honored to receive this recognition. We know how important good marketing is to any business, but we also know how important trust and transparency are for any partnership. For this reason, Clutch remains an invaluable partner, and we’re looking forward to continuing to provide our clients with the best quality services and solutions. Get in touch for a quick chat about how to improve your online visibility with our proven best practices.

The post Clutch Names Edkent Media a Top Agency in Canada! appeared first on EDKENT® MEDIA.

Clutch Names Edkent Media a Top Agency in Canada!

Clutch Names Edkent Media a Top Agency in Canada!

Edkent Media is excited to announce that we have been identified by leading B2B ratings and reviews platform, Clutch.co as one of the top fifteen advertising agencies in Canada. In order to have been selected for this 2019 award, we had to be a top performer on Clutch. Our agency was evaluated on our thought leadership, types of clientele, work portfolio, and above all, client interviews.

Senior Business Analyst, Sara Philibotte says of this distinction, “Clutch’s sophisticated scoring methodology is a data-driven assessment that accounts for myriad strengths and skill sets. Companies who lead the ranks on our platform have demonstrated not only an ability to deliver, but also a competitive edge as an industry leader. Of the countless service providers in Canada we researched, these companies are truly best in class.”

>

Clutch is a B2B ratings and reviews firm that ranks businesses by a number of criteria, including carefully conducted interviews with past clients. This means that our success is largely a result of the kind words of our clients, who we would like to thank for taking the time to talk to Clutch about their experiences with us.

Clutch also has two sister sites, Visual Objects, which showcases agencies that do outstanding creative or design work, and The Manifest, which lets users view quick bios of B2B companies, ranked by service focus and location.

Edkent Media is also listed on The Manifest, as one of the leading SEO services providers in Canada. We were featured for the comprehensive breadth of our advertising services, as well as a successful marketing campaign we did for a jewelry store.

We are honored to receive this recognition. We know how important good marketing is to any business, but we also know how important trust and transparency are for any partnership. For this reason, Clutch remains an invaluable partner, and we’re looking forward to continuing to provide our clients with the best quality services and solutions. Get in touch for a quick chat about how to improve your online visibility with our proven best practices.

The post Clutch Names Edkent Media a Top Agency in Canada! appeared first on EDKENT® MEDIA.

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How to Use Podcasts to Market a Brand

Podcasts probably aren’t very high up your list when you’re thinking about marketing for your brand. Although that is understandable, the fact of the matter is that you should be giving podcasts some very serious thought.

Right now podcasts are undergoing a resurgence of sorts, and their popularity is higher than it has ever been in the past. On top of that podcasts are easier and less expensive to create than videos, or even most long-form articles.

To sum it up podcasts are easy to create, inexpensive, and will let you expand your marketing reach. Doesn’t that sound like something you should seriously consider using?

Now that you understand why you should use podcasts, you need to know how to use them to market your brand:

Create niche podcasts that resonate with your target market

The podcast that you create should be very specific and niche. The more niche it is the more it will stand out from other podcasts and be able to target and engage the right market.

If you are already creating other types of marketing content, you can use them to get ideas. Base your podcast niche around the blog posts, videos, and social media posts that perform the best – and you should be all set.

 

Make sure each episode is short

Because podcasts are episodic, you should establish some consistency – and that starts with their duration. Try to aim for 30 minutes or less if you can, rather than trying to create podcasts that are hours and hours long and will probably bore many listeners.

 

Set up a schedule

Another area that you need to make sure is consistent is the publishing schedule for your podcasts. If you want you can create the podcasts in advance, and then queue them up to be published based on the schedule that you prefer.

Try to aim for a weekly schedule to start, and if you find that is doable you can even bump it up to twice-weekly.

 

Establish a structure for the podcast

One way you can start to showcase your brand in the podcast is by establishing a fixed structure. For example you could open with the same blurb that introduces your podcast (and your brand) and explains what the episode will be about.

Having a fixed structure will make your podcasts more consistent, and reflect well on your brand at the same time.

 

Let your audience get to know you

Podcasts will allow you to connect with the audience more easily than other types of content. For that to happen you need to let your personality show and allow them to get to know you.

Keep in mind that this will position you as the face of your brand, and in time your listeners will associate it with you.

 

Try different formats and styles of podcast content

Initially you shouldn’t be afraid to experiment with different formats and styles of podcast content. For example you may want to bring in guest speakers, interview authority figures, or even have periodic Q&A sessions.

It should be noted that expert interviews are one of the more popular types of podcasts. Not only will you be able to attract more listeners if you use them, but the expert’s following will probably tune in and listen too – expanding your audience further.

 

Provide a transcript and useful links

Make it a point to transcribe every episode, and upload it to your website. Then let listeners know that if they want they can go read the transcript and find other useful links of some of the things that were discussed in the episode.

By taking this step, you will be able to increase your brand exposure by getting listeners to visit your website. If you want you can even offer an email opt-in for anyone who’d like the transcript and useful links delivered to them directly – and will generate leads in the process.

 

Always have a call to action

Every podcast needs to have a call to action – whether it directs people to the transcript and useful links (as mentioned above), to your blog, videos, social media, or even just to subscribe to the podcast. It is through your call to action that you can more directly promote your brand – if you choose to go down that route.

Unlike articles or videos, the call to action doesn’t necessarily have to be placed at the end of the podcast. Instead you can sprinkle small calls to actions throughout your podcasts at various intervals.

That is really all you need to know to market your brand using podcasts. In fact based on that you should be able to start creating a podcast of your own, and all you need is to know how to record audio on Mac or PC and then edit it a little to tidy it up.

By taking advantage of podcasts to market your brand you should be able to increase your reach significantly. All in all that will translate to more brand exposure, and build on the strength of your brand as well.

The post How to Use Podcasts to Market a Brand appeared first on EDKENT® MEDIA.

How to Use Podcasts to Market a Brand

Podcasts probably aren’t very high up your list when you’re thinking about marketing for your brand. Although that is understandable, the fact of the matter is that you should be giving podcasts some very serious thought.

Right now podcasts are undergoing a resurgence of sorts, and their popularity is higher than it has ever been in the past. On top of that podcasts are easier and less expensive to create than videos, or even most long-form articles.

To sum it up podcasts are easy to create, inexpensive, and will let you expand your marketing reach. Doesn’t that sound like something you should seriously consider using?

Now that you understand why you should use podcasts, you need to know how to use them to market your brand:

Create niche podcasts that resonate with your target market

The podcast that you create should be very specific and niche. The more niche it is the more it will stand out from other podcasts and be able to target and engage the right market.

If you are already creating other types of marketing content, you can use them to get ideas. Base your podcast niche around the blog posts, videos, and social media posts that perform the best – and you should be all set.

 

Make sure each episode is short

Because podcasts are episodic, you should establish some consistency – and that starts with their duration. Try to aim for 30 minutes or less if you can, rather than trying to create podcasts that are hours and hours long and will probably bore many listeners.

 

Set up a schedule

Another area that you need to make sure is consistent is the publishing schedule for your podcasts. If you want you can create the podcasts in advance, and then queue them up to be published based on the schedule that you prefer.

Try to aim for a weekly schedule to start, and if you find that is doable you can even bump it up to twice-weekly.

 

Establish a structure for the podcast

One way you can start to showcase your brand in the podcast is by establishing a fixed structure. For example you could open with the same blurb that introduces your podcast (and your brand) and explains what the episode will be about.

Having a fixed structure will make your podcasts more consistent, and reflect well on your brand at the same time.

 

Let your audience get to know you

Podcasts will allow you to connect with the audience more easily than other types of content. For that to happen you need to let your personality show and allow them to get to know you.

Keep in mind that this will position you as the face of your brand, and in time your listeners will associate it with you.

 

Try different formats and styles of podcast content

Initially you shouldn’t be afraid to experiment with different formats and styles of podcast content. For example you may want to bring in guest speakers, interview authority figures, or even have periodic Q&A sessions.

It should be noted that expert interviews are one of the more popular types of podcasts. Not only will you be able to attract more listeners if you use them, but the expert’s following will probably tune in and listen too – expanding your audience further.

 

Provide a transcript and useful links

Make it a point to transcribe every episode, and upload it to your website. Then let listeners know that if they want they can go read the transcript and find other useful links of some of the things that were discussed in the episode.

By taking this step, you will be able to increase your brand exposure by getting listeners to visit your website. If you want you can even offer an email opt-in for anyone who’d like the transcript and useful links delivered to them directly – and will generate leads in the process.

 

Always have a call to action

Every podcast needs to have a call to action – whether it directs people to the transcript and useful links (as mentioned above), to your blog, videos, social media, or even just to subscribe to the podcast. It is through your call to action that you can more directly promote your brand – if you choose to go down that route.

Unlike articles or videos, the call to action doesn’t necessarily have to be placed at the end of the podcast. Instead you can sprinkle small calls to actions throughout your podcasts at various intervals.

That is really all you need to know to market your brand using podcasts. In fact based on that you should be able to start creating a podcast of your own, and all you need is to know how to record audio on Mac or PC and then edit it a little to tidy it up.

By taking advantage of podcasts to market your brand you should be able to increase your reach significantly. All in all that will translate to more brand exposure, and build on the strength of your brand as well.

The post How to Use Podcasts to Market a Brand appeared first on EDKENT® MEDIA.

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SEO Guide for B2B Companies

Running your very own B2B business isn’t an easy task by any means, and when it comes to the SEO aspect of that business, things are going to get even tougher (or so it would seem). When you can understand the entire SEO process beforehand, it’s going to make your success rate a lot more ideal.  

A “B2B business” is one that focuses on selling both their services and products towards other companies. It could be look at as a company that specialized in support, as opposed to serving customers products – without B2B companies, the “consumer companies” that you know and love would not be able to thrive.

When you can comprehend the tools and process associated with B2B SEO, you will build up a marketing campaign that actually sticks – as opposed to something that will just leave you in limbo, with all of the other lackluster B2B companies. The term “Search Profit Potential” will come up a lot, which essentially ranks how well the company will benefit from a purchase. When you’re selling expensive products, your “Search Profit Potential” will be higher.

Structuring Website Layout (Hierarchy)

The way that your B2B business website is set up will determine how successful you are as a whole. When it comes to both content and conversion rates, you want to ensure that your website is properly planned out. For example, you may want to follow the most basic and optimal layout around, which is:

Home Page – This is the first page that potential customers will come across, and it’s going to be the most important aspect. This page needs to pop visually, but it also needs to offer up many different forms of information. Video clips, pictures and high-quality content will need to go here; anything that will help spark a sale.

Products (or Solutions) – These are the pages that will explain the product or service that you offer to potential business partners. This section needs to be specific and let people know what your company is all about.

Blog Posts – This is an important area, as it will allow you to diversify the content that is being posted on your website. You’ll be able to handle all of your SEO keywords within the blog component of your website, as well as promote upcoming deals or other products/services.

The SEO Process for B2B Websites

The process is somewhat simple, as long as you’re able to set goals. There is a 4-step process that you can put into play to almost ensure your success, but then again, nothing is guaranteed.

Keyword Analysis – Analyze the potential keywords that you could be targeting and identify the best ones to use. Keywords are critical to your success, as it’s the main way for people to find your business through search engines.

Exposure of the Site – Exposing your website through traditional means of promotion may not be the worst idea around, as there are plenty of big companies still going about their business in that manner. The more exposure that your website gets, the higher the chance of making a conversion will be.

Monitor and Adjust – Monitor your SEO rankings and adjust things wherever you feel it fits the bill. For example, if a lot of people are gravitating towards the blog posts on your website, try and ensure that they are always high in quality – you could also link these blog posts back to your website (or other partner site) in one way or another.

You Can Have a Successful B2B Company with the right SEO Strategy!

SEO is going to determine many different things, as this is basically a numbers game. The more eyes that you’re able to get your product/services in front of, the better – more people focusing on your business means that there is a higher chance of conversion.

When you’re promoting stuff from business to business, you need to make sure that they understand the benefits. How is the product going to help their company and how fast is it going to work? These are two questions that you’ll need to answer in order to make any sort of noise within your given industry.

B2B companies make the world go around in a sense, as there wouldn’t be major corporations operating at such a high volume without them. Even the largest companies in the world need some sort of support, and that’s why B2B businesses are such a sought after commodity (especially when it comes to building up a proper partnership).

The post SEO Guide for B2B Companies appeared first on EDKENT® MEDIA.

SEO Guide for B2B Companies

Running your very own B2B business isn’t an easy task by any means, and when it comes to the SEO aspect of that business, things are going to get even tougher (or so it would seem). When you can understand the entire SEO process beforehand, it’s going to make your success rate a lot more ideal.  

A “B2B business” is one that focuses on selling both their services and products towards other companies. It could be look at as a company that specialized in support, as opposed to serving customers products – without B2B companies, the “consumer companies” that you know and love would not be able to thrive.

When you can comprehend the tools and process associated with B2B SEO, you will build up a marketing campaign that actually sticks – as opposed to something that will just leave you in limbo, with all of the other lackluster B2B companies. The term “Search Profit Potential” will come up a lot, which essentially ranks how well the company will benefit from a purchase. When you’re selling expensive products, your “Search Profit Potential” will be higher.

Structuring Website Layout (Hierarchy)

The way that your B2B business website is set up will determine how successful you are as a whole. When it comes to both content and conversion rates, you want to ensure that your website is properly planned out. For example, you may want to follow the most basic and optimal layout around, which is:

Home Page – This is the first page that potential customers will come across, and it’s going to be the most important aspect. This page needs to pop visually, but it also needs to offer up many different forms of information. Video clips, pictures and high-quality content will need to go here; anything that will help spark a sale.

Products (or Solutions) – These are the pages that will explain the product or service that you offer to potential business partners. This section needs to be specific and let people know what your company is all about.

Blog Posts – This is an important area, as it will allow you to diversify the content that is being posted on your website. You’ll be able to handle all of your SEO keywords within the blog component of your website, as well as promote upcoming deals or other products/services.

The SEO Process for B2B Websites

The process is somewhat simple, as long as you’re able to set goals. There is a 4-step process that you can put into play to almost ensure your success, but then again, nothing is guaranteed.

Keyword Analysis – Analyze the potential keywords that you could be targeting and identify the best ones to use. Keywords are critical to your success, as it’s the main way for people to find your business through search engines.

Exposure of the Site – Exposing your website through traditional means of promotion may not be the worst idea around, as there are plenty of big companies still going about their business in that manner. The more exposure that your website gets, the higher the chance of making a conversion will be.

Monitor and Adjust – Monitor your SEO rankings and adjust things wherever you feel it fits the bill. For example, if a lot of people are gravitating towards the blog posts on your website, try and ensure that they are always high in quality – you could also link these blog posts back to your website (or other partner site) in one way or another.

You Can Have a Successful B2B Company with the right SEO Strategy!

SEO is going to determine many different things, as this is basically a numbers game. The more eyes that you’re able to get your product/services in front of, the better – more people focusing on your business means that there is a higher chance of conversion.

When you’re promoting stuff from business to business, you need to make sure that they understand the benefits. How is the product going to help their company and how fast is it going to work? These are two questions that you’ll need to answer in order to make any sort of noise within your given industry.

B2B companies make the world go around in a sense, as there wouldn’t be major corporations operating at such a high volume without them. Even the largest companies in the world need some sort of support, and that’s why B2B businesses are such a sought after commodity (especially when it comes to building up a proper partnership).

The post SEO Guide for B2B Companies appeared first on EDKENT® MEDIA.

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Optimizing Law Websites for better SEO practices

In today’s ever-mounting market of attorneys, it can be hard for new and old law business to stand out without a suitable online presence. It’s simple really, to be the best you need to show you’re the best, and on search engines, the task is to be featured at the top. However, for that, one needs effective lawyer SEO and that is where we come in.

For years we have handpicked skilled SEO experts who have wide know-how on to optimize keywords, landing pages, backlinks and many more. In fact, out talented digital experts know exactly which keyword to use to attract the notice of your target audience.

So, if you’re looking for an SEO company that can provide you with extensive SEO for lawyers and makes your content feature at the top, we are there to help.

In Fact, Take a Look at What We Offer –

Local Search Boost: It is vital to bolstering local searchers when it comes to SEO for lawyers. Most SEO companies solely focus on targeting most featured legal keywords like ‘attorney lawyer, ‘divorce lawyer’, or ‘family lawyer’ etc. However, it’s more convenient to focus on local keywords like ‘attorney lawyer in Boston’ or ‘divorce lawyer in Italy’ etc. These help to provide results for locally employed lawyers who are easier to reach and more accessible.

So, if you’re an independent lawyer looking to set up your lawyer SEO then it’s best that you go for local keywords to boost your firm’s name and make it more accessible locally.

Optimization of Law Websites: The optimizing of websites is primary for lawyers who want SEO services. Unless your website is optimized no amount of SEO will make it rank. Hence, to optimize a website we ensure that we provide our clients with proper content, graphics, and keyword optimization, along with appropriate usage of Meta tags, titles, and images. Further our SEO services include mobile-friendly websites that can be scoured in different screen sizes, with user-friendly interface and entertaining graphics that have less load time.

Along with these our skilled experts utilize their know-how and make the website law-centric and attractive to potential users. Hence, we make sure out contents generate suitable backlinks and is featured at the top of SERP’s.

Content development: The backbone of every SEO service along including lawyer SEO is content. Our experts provide well researched legal content with proper headlines to garner the notice of your target audience. That’s not all, we frame crisp, concise and easy to read content written following Google’s algorithms; with proper keyword optimization, word density and checked via tools our content not only gives to-the-point legal guidance but it works to enhance the repute of your organization and establish its authority within online users. This means, even if your potential target audience is looking for generic information, our content will make the user reconnect with your firm when in need of legal help.

Moving on, now that you are aware of what we bring to the table, let’s take a look at the benefits of hiring us –

Publicity

As mentioned, our task is to feature your legal website at the top of the SERP and that is exactly what we will do. By, optimizing your site, we assure you more lead, conversions, less bounce rate issues, and undoubtedly more publicity. What’s more? We’ll ensure that the website is updated periodically to help it stay at the top of SERP.

We Speak the Dialect of Clients

As the company responsible for your lawyer SEO, we strive to get inside the mind of your clients. We know how they speak, we did the research. So, using the most targeted keyword we’ll frame the content that will rank well among others.  Further, using suitable LSI’s we’ll ensure that the content we provide is easily available on voice search.

You Can Focus On Your Trade

Working with us will help your focus on your legal obligations as a lawyer. You can work on your trade, supervise when needed and leave us to manage your website. What’s more? We’ll offer complete transparency to ensure that you know your investment was a fruitful one.

So, all in all, if you want to be at the top of your game in the legal sphere then let us work on your lawyer SEO and boost organic traffic for your website.

The post Optimizing Law Websites for better SEO practices appeared first on EDKENT® MEDIA.

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via

Optimizing Law Websites for better SEO practices

In today’s ever-mounting market of attorneys, it can be hard for new and old law business to stand out without a suitable online presence. It’s simple really, to be the best you need to show you’re the best, and on search engines, the task is to be featured at the top. However, for that, one needs effective lawyer SEO and that is where we come in.

For years we have handpicked skilled SEO experts who have wide know-how on to optimize keywords, landing pages, backlinks and many more. In fact, out talented digital experts know exactly which keyword to use to attract the notice of your target audience.

So, if you’re looking for an SEO company that can provide you with extensive SEO for lawyers and makes your content feature at the top, we are there to help.

In Fact, Take a Look at What We Offer –

Local Search Boost: It is vital to bolstering local searchers when it comes to SEO for lawyers. Most SEO companies solely focus on targeting most featured legal keywords like ‘attorney lawyer, ‘divorce lawyer’, or ‘family lawyer’ etc. However, it’s more convenient to focus on local keywords like ‘attorney lawyer in Boston’ or ‘divorce lawyer in Italy’ etc. These help to provide results for locally employed lawyers who are easier to reach and more accessible.

So, if you’re an independent lawyer looking to set up your lawyer SEO then it’s best that you go for local keywords to boost your firm’s name and make it more accessible locally.

Optimization of Law Websites: The optimizing of websites is primary for lawyers who want SEO services. Unless your website is optimized no amount of SEO will make it rank. Hence, to optimize a website we ensure that we provide our clients with proper content, graphics, and keyword optimization, along with appropriate usage of Meta tags, titles, and images. Further our SEO services include mobile-friendly websites that can be scoured in different screen sizes, with user-friendly interface and entertaining graphics that have less load time.

Along with these our skilled experts utilize their know-how and make the website law-centric and attractive to potential users. Hence, we make sure out contents generate suitable backlinks and is featured at the top of SERP’s.

Content development: The backbone of every SEO service along including lawyer SEO is content. Our experts provide well researched legal content with proper headlines to garner the notice of your target audience. That’s not all, we frame crisp, concise and easy to read content written following Google’s algorithms; with proper keyword optimization, word density and checked via tools our content not only gives to-the-point legal guidance but it works to enhance the repute of your organization and establish its authority within online users. This means, even if your potential target audience is looking for generic information, our content will make the user reconnect with your firm when in need of legal help.

Moving on, now that you are aware of what we bring to the table, let’s take a look at the benefits of hiring us –

Publicity

As mentioned, our task is to feature your legal website at the top of the SERP and that is exactly what we will do. By, optimizing your site, we assure you more lead, conversions, less bounce rate issues, and undoubtedly more publicity. What’s more? We’ll ensure that the website is updated periodically to help it stay at the top of SERP.

We Speak the Dialect of Clients

As the company responsible for your lawyer SEO, we strive to get inside the mind of your clients. We know how they speak, we did the research. So, using the most targeted keyword we’ll frame the content that will rank well among others.  Further, using suitable LSI’s we’ll ensure that the content we provide is easily available on voice search.

You Can Focus On Your Trade

Working with us will help your focus on your legal obligations as a lawyer. You can work on your trade, supervise when needed and leave us to manage your website. What’s more? We’ll offer complete transparency to ensure that you know your investment was a fruitful one.

So, all in all, if you want to be at the top of your game in the legal sphere then let us work on your lawyer SEO and boost organic traffic for your website.

The post Optimizing Law Websites for better SEO practices appeared first on EDKENT® MEDIA.

9 Content Strategies You Need For Your Business

Content marketing as we know it did not exist 15 years ago, but it has become an omnipotent marketing concept in the meantime. People claim that “content is king” because it really is – it costs over 60% less than traditional marketing, but it generates three times as many leads.

Creating excellent content is the fastest way to win over the audience and grow your business. However, a study reveals that over 70% of readers claim they were turned off by content that seems like a sales pitch.

Users obviously don’t want to consume low-quality content, so you have to prepare a strategy that guarantees success. In this post, we will show you nine content strategies you need for your business.

1. Define Goals and KPIs

Each activity has its special purpose and so does content creation. Before you start writing posts or re-arranging the existing content, you must clearly define your business objectives. Are you a new company trying to raise awareness and drive website traffic? Perhaps you already attract a lot of visitors, but fail to convert? In each case, you need to know what you want and define the corresponding KPIs. It will stop you from wandering around and help you focus on relevant topics only.

2. Analyze Your Audience

Now that you know your goals, it is time to analyze the target audience. You have to figure out everything about your prospects – demographic features, academic level, average income, personal values, lifestyle, etc.

Content creators at the assignment writing company say you can learn this by analyzing website visitors and social media followers: “Look at their comments, questions, and remarks to identify their way of thinking and behavioral patterns. When you combine these insights with your business objectives, it will be much easier to create quality content.”

3. Make a Content Calendar

Content creation is a long-term and systematic activity, so it is crucial to plan your posts well in advance. This means you should make a content calendar with all the publishing dates, including the ones revolving around big industry events, holidays, product releases, and other important happenings. The goal of planning is to make sure you have enough material to publish week after week. Doing so, you keep the audience engaged and eager to see your next post.

4. Create Outstanding Content

Once you’ve got everything prepared, you need to start making outstanding content. What does it mean? Generally speaking, it means creating a custom essay and highly educational and engaging content that perfectly resonates with the needs of your target audience.

If you want to talk about details, the best posts are usually longer: a study suggests that the ideal length of a blog post is 1.6 thousand words. Besides quantity, you should think about elements such as headlines, article structure, backlinks, and calls to action. Each component must be perfectly incorporated into the text in order to drive user engagement and earn you fresh leads.

5. Use Multimedia

Humans are visual beings and they process imagery much faster than textual content. In such circumstances, adding photos, infographics, and videos to your articles is mandatory. You can also think about GIFs, memes, or any other type of multimedia content that can enrich your posts. This is a great way to make the content more appealing and interesting, but also to break larger bulks of text into smaller units.

6. Keep It Authentic

Another way to improve your content marketing is by creating truly authentic posts. Maria Ferry, a content administrator at the paper writer agency, claims you can do it only if you concentrate on one niche you really understand the best: “Don’t try to become an all-around player, but rather try to establish yourself as the key opinion leader in your own business. Define your style of writing and make yourself widely recognized as the person who knows everything about the given industry.”

7. Find the Best Channels of Promotion

A website is where it all begins, but you need additional channels of promotion in order to raise brand awareness. There are many ways to approach the target audience, while the usual suspects include:

• Social media: From Facebook to Pinterest, there are dozens of social platforms that can introduce your content to millions of consumers worldwide.
• Email marketing: The oldest channel of digital marketing still remains one of the most productive solutions.
• Paid advertising: While your goal is to achieve organic visibility, sometimes you have to add paid advertising to your content strategy.

8. Edit and Proofread Content

Before publishing posts, you must edit and proofread event the smallest pieces of content. First of all, you can do it single-handedly. Take some rest after completing the post and then go back to it to identify and remove mistakes.

The second option is easier: use professional editing services such as assignment service, Grammarly, Ggrade Miners, or Hemingway App. These are all expert agencies and tool that can proofread content very quickly and give you useful style-related suggestions. This makes the process faster and more productive because you can focus on more important daily tasks.

9. Measure Results

Marketing intelligence is the last tactic you need to apply. You are probably going to make a lot of content, so it’s essential to measure the results of your efforts and analyze the entire strategy. It should be an easy process if you set the right parameters and know the overall campaign objectives, as determined in the first section of our post.

Conclusion

Content creation is the most important component of contemporary marketing. Quality posts raise brand awareness, drive website traffic, and generate leads and conversions. However, it takes an outstanding strategy to make your content work.

In this article, we explained to you nine content strategies you need for your business. Did you already use any of these tactics? Do you have other valuable ideas to share with our readers? Let us know in comments and we’ll be glad to discuss it with you!

The post 9 Content Strategies You Need For Your Business appeared first on EDKENT® MEDIA.

9 Content Strategies You Need For Your Business

Content marketing as we know it did not exist 15 years ago, but it has become an omnipotent marketing concept in the meantime. People claim that “content is king” because it really is – it costs over 60% less than traditional marketing, but it generates three times as many leads.

Creating excellent content is the fastest way to win over the audience and grow your business. However, a study reveals that over 70% of readers claim they were turned off by content that seems like a sales pitch.

Users obviously don’t want to consume low-quality content, so you have to prepare a strategy that guarantees success. In this post, we will show you nine content strategies you need for your business.

1. Define Goals and KPIs

Each activity has its special purpose and so does content creation. Before you start writing posts or re-arranging the existing content, you must clearly define your business objectives. Are you a new company trying to raise awareness and drive website traffic? Perhaps you already attract a lot of visitors, but fail to convert? In each case, you need to know what you want and define the corresponding KPIs. It will stop you from wandering around and help you focus on relevant topics only.

2. Analyze Your Audience

Now that you know your goals, it is time to analyze the target audience. You have to figure out everything about your prospects – demographic features, academic level, average income, personal values, lifestyle, etc.

Content creators at the assignment writing company say you can learn this by analyzing website visitors and social media followers: “Look at their comments, questions, and remarks to identify their way of thinking and behavioral patterns. When you combine these insights with your business objectives, it will be much easier to create quality content.”

3. Make a Content Calendar

Content creation is a long-term and systematic activity, so it is crucial to plan your posts well in advance. This means you should make a content calendar with all the publishing dates, including the ones revolving around big industry events, holidays, product releases, and other important happenings. The goal of planning is to make sure you have enough material to publish week after week. Doing so, you keep the audience engaged and eager to see your next post.

4. Create Outstanding Content

Once you’ve got everything prepared, you need to start making outstanding content. What does it mean? Generally speaking, it means creating a custom essay and highly educational and engaging content that perfectly resonates with the needs of your target audience.

If you want to talk about details, the best posts are usually longer: a study suggests that the ideal length of a blog post is 1.6 thousand words. Besides quantity, you should think about elements such as headlines, article structure, backlinks, and calls to action. Each component must be perfectly incorporated into the text in order to drive user engagement and earn you fresh leads.

5. Use Multimedia

Humans are visual beings and they process imagery much faster than textual content. In such circumstances, adding photos, infographics, and videos to your articles is mandatory. You can also think about GIFs, memes, or any other type of multimedia content that can enrich your posts. This is a great way to make the content more appealing and interesting, but also to break larger bulks of text into smaller units.

6. Keep It Authentic

Another way to improve your content marketing is by creating truly authentic posts. Maria Ferry, a content administrator at the paper writer agency, claims you can do it only if you concentrate on one niche you really understand the best: “Don’t try to become an all-around player, but rather try to establish yourself as the key opinion leader in your own business. Define your style of writing and make yourself widely recognized as the person who knows everything about the given industry.”

7. Find the Best Channels of Promotion

A website is where it all begins, but you need additional channels of promotion in order to raise brand awareness. There are many ways to approach the target audience, while the usual suspects include:

• Social media: From Facebook to Pinterest, there are dozens of social platforms that can introduce your content to millions of consumers worldwide.
• Email marketing: The oldest channel of digital marketing still remains one of the most productive solutions.
• Paid advertising: While your goal is to achieve organic visibility, sometimes you have to add paid advertising to your content strategy.

8. Edit and Proofread Content

Before publishing posts, you must edit and proofread event the smallest pieces of content. First of all, you can do it single-handedly. Take some rest after completing the post and then go back to it to identify and remove mistakes.

The second option is easier: use professional editing services such as assignment service, Grammarly, Ggrade Miners, or Hemingway App. These are all expert agencies and tool that can proofread content very quickly and give you useful style-related suggestions. This makes the process faster and more productive because you can focus on more important daily tasks.

9. Measure Results

Marketing intelligence is the last tactic you need to apply. You are probably going to make a lot of content, so it’s essential to measure the results of your efforts and analyze the entire strategy. It should be an easy process if you set the right parameters and know the overall campaign objectives, as determined in the first section of our post.

Conclusion

Content creation is the most important component of contemporary marketing. Quality posts raise brand awareness, drive website traffic, and generate leads and conversions. However, it takes an outstanding strategy to make your content work.

In this article, we explained to you nine content strategies you need for your business. Did you already use any of these tactics? Do you have other valuable ideas to share with our readers? Let us know in comments and we’ll be glad to discuss it with you!

The post 9 Content Strategies You Need For Your Business appeared first on EDKENT® MEDIA.

from EDKENT® MEDIA http://bit.ly/2Tm8Poa
via