Friday 22 December 2017
Wednesday 20 December 2017
Monday 18 December 2017
Sunday 17 December 2017
Saturday 16 December 2017
Friday 15 December 2017
Wednesday 29 November 2017
Why Social Media is Important and Growing
When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks.
Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago.
Now?
Social media marketing is one of the most influential forms of marketing in the world today, and most businesses have to have a presence across some of the major networks to be perceived as a legitimate company.
You cannot overlook the importance of social media.
Here is why it is growing.
Ease of Implementing New Campaigns
In the past, putting together marketing campaigns was time-consuming and clunky. You had to make cold calls, set up ads in newspapers, create commercials for TVs, or put together a radio ad.
Social media marketing has solved many of those issues.
No matter the size of your business, putting together a social media marketing campaign is time-efficient and much easier than ads of the past.
Most people, with a little bit of effort, can put together their marketing campaign. They can generate their own followers, post their own content, monitor their own analytics, run their own paid advertising campaigns, and interact with their followers through a social media campaign.
Creating and Sharing Video is Easier
In the past, getting air time was not easy. Not only did you have to find someone to produce your video content for you, but you also had to negotiate with tv networks to show your video.
In addition, monitoring your ROI on your video content was not nearly as simple as today. After getting your video on air, it was nearly impossible to monitor how many people consumed your content and interacted with it.
Now, creating a video is as simple as getting someone to hold a phone for you and hit record.
Once you have that video, you can do with it whatever you want. Between Facebook and YouTube, distributing video content has never been easier.
Social Media Makes the Customer Experience More Interactive
One of the best things about social media is in its name; it is social. Businesses need to interact with their customers to show them that there are real people behind their product that care about the people buying it.
There is no other platform that offers the same level of customer engagement than social media. Companies can build communities, interact with their customers in real-time, answer questions and complaints, and post regular updates.
Also, companies can reach out to their customers in several different ways. They can appeal to customers through blog posts, infographics, videos, and games through networks such as Facebook, Pinterest, Instagram, YouTube, and other platforms across the web.
It is important for companies to recognize the value and trends in social media marketing so that they better understand and utilize the platforms. Although it is just one part of a larger marketing plan, its importance in the marketplace continues to grow.
For those who are not already on some of the major social networks, it’s time to start now.
For those who are already using social media, it is important to monitor trends and look at your analytics reports closely to determine whether your strategy is working.
What problems have you and your company faced with social media? Get in touch with Edkent Media to see how we can help.
The post Why Social Media is Important and Growing appeared first on EDKENT® MEDIA.
Why Social Media is Important and Growing
When social media networks exploded in the early 2000s, most networks were used by friends connecting with one another. Over time, businesses started to see the hidden marketing power locked within these networks.
Thus, some companies began using social media networks as a marketing tool. However, it was mostly an overlooked niche market until a few years ago.
Now?
Social media marketing is one of the most influential forms of marketing in the world today, and most businesses have to have a presence across some of the major networks to be perceived as a legitimate company.
You cannot overlook the importance of social media.
Here is why it is growing.
Ease of Implementing New Campaigns
In the past, putting together marketing campaigns was time-consuming and clunky. You had to make cold calls, set up ads in newspapers, create commercials for TVs, or put together a radio ad.
Social media marketing has solved many of those issues.
No matter the size of your business, putting together a social media marketing campaign is time-efficient and much easier than ads of the past.
Most people, with a little bit of effort, can put together their marketing campaign. They can generate their own followers, post their own content, monitor their own analytics, run their own paid advertising campaigns, and interact with their followers through a social media campaign.
Creating and Sharing Video is Easier
In the past, getting air time was not easy. Not only did you have to find someone to produce your video content for you, but you also had to negotiate with tv networks to show your video.
In addition, monitoring your ROI on your video content was not nearly as simple as today. After getting your video on air, it was nearly impossible to monitor how many people consumed your content and interacted with it.
Now, creating a video is as simple as getting someone to hold a phone for you and hit record.
Once you have that video, you can do with it whatever you want. Between Facebook and YouTube, distributing video content has never been easier.
Social Media Makes the Customer Experience More Interactive
One of the best things about social media is in its name; it is social. Businesses need to interact with their customers to show them that there are real people behind their product that care about the people buying it.
There is no other platform that offers the same level of customer engagement than social media. Companies can build communities, interact with their customers in real-time, answer questions and complaints, and post regular updates.
Also, companies can reach out to their customers in several different ways. They can appeal to customers through blog posts, infographics, videos, and games through networks such as Facebook, Pinterest, Instagram, YouTube, and other platforms across the web.
It is important for companies to recognize the value and trends in social media marketing so that they better understand and utilize the platforms. Although it is just one part of a larger marketing plan, its importance in the marketplace continues to grow.
For those who are not already on some of the major social networks, it’s time to start now.
For those who are already using social media, it is important to monitor trends and look at your analytics reports closely to determine whether your strategy is working.
What problems have you and your company faced with social media? Get in touch with Edkent Media to see how we can help.
The post Why Social Media is Important and Growing appeared first on EDKENT® MEDIA.
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Wednesday 22 November 2017
The Difference between Web and Marketing Analytics
To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck.
All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences between the two and both are essential for your business’s marketing success. In a sense, you cannot succeed without the other.
The Main Difference between Web and Marketing Analytics
Most of the marketers associate the word analytics with metrics that are related to web analytics (i.e. Google Analytics), which include elements such as unique page views, number of hits on a page, load time, time-on site and bounce rate.
However, they are all not enough to measure the success of marketing performance. Web analytics is very helpful but do not give us a complete picture of how your marketing is going to pan out.
Web analytics focuses on the data that comes from website tracking and a customer’s general presence online. For example, how a customer interacts with your website and how much time they spend on the website. Though such data is very informative, many other factors are interrelated with your website and marketing success. That is why marketing analytics becomes a more practical route to choose.
Marketing analytics deals with the big data; it includes data not only from your website but also from other sources such as social media, emails, events, and blogs. The use of different marketing analytics techniques increases your company’s marketing return on investment (ROI).
It is also helpful when it comes to analyzing the customer preference and current trends. It helps with advertising sense, search engine optimization, and optimization of advertisements.
Marketing analytics mostly focus on ‘people’ and is thus, customer-centric, giving more emphasis to the prospect, lead or customer while web analytics usually consider the page view as the factor of focus.
Importance of Marketing Analytics
Marketing analytics use different techniques to understand the effectiveness of marketing and not just the effectiveness of a business website. It considers the original result and ROI from all of your marketing efforts. Data is not only collected from your website but also from all the channels currently being used for marketing.
These days, marketing analytics has developed by adopting dozens of techniques into one marketing campaign. To understand the full picture, it is necessary to track all the marketing efforts across different channels. You cannot just focus on social media or web data and think you will be able to collect all the data you need. By considering various channels over a period of time, it enhances a marketer’s ability to make better business decisions.
Marketing analytics helps us to evaluate the overall performance of marketing techniques, how they are going and how we can improve them. It figures out all the small details and analyzes the present and future, such as determining which marketing channel is likely to produce a higher ROI.
In marketing analytics, such campaigns are employed which takes the customer into account for a longer period than only the small ‘website viewing’ factor. It addresses questions such as ‘which strategy will attract customers to your business?’ or ‘what will urge them to make a purchase?’
How marketing analytics is better than web analytics
- Marketing analytics provides integration between different marketing channels and helps to understand the relationship across various channels such as social media, blogs and emails. Through this tracking method, you can easily see the performance of multiple channels together.
- Marketing analytics is customer-centric. This means that it focuses on the customer and not just the page view. The collected data reveals the client’s lifecycle. You will be able to track a customer’s needs. You will also be able to find out how they interacted with your business. Did they find you in a Google search? Via social media? Read one of your blogs?
- Marketing analytics help you understand your customer trends and which marketing activities are necessary at each stage of a sales cycle.
- Closed-loop marketing analytics determines which marketing activities generate more sales and which activities contribute to the bottom line. For example, your blog is efficient in producing the leads, but are those leads generating a sale?
Need help assessing your web and marketing analytics? Contact Edkent Media to see how our data-driven methods can contribute to your business’s success.
The post The Difference between Web and Marketing Analytics appeared first on EDKENT® MEDIA.
The Difference between Web and Marketing Analytics
To measure the effectiveness of marketing has always been a challenge for many organizations. According to Unica’s 2011 State of Marketing report, nearly 57% marketing analysts identified “Measurement, analysis and learning” as the central IT bottleneck.
All too often, professionals consider marketing analytics and web analytics as the same thing. However, you should take note that there are major differences between the two and both are essential for your business’s marketing success. In a sense, you cannot succeed without the other.
The Main Difference between Web and Marketing Analytics
Most of the marketers associate the word analytics with metrics that are related to web analytics (i.e. Google Analytics), which include elements such as unique page views, number of hits on a page, load time, time-on site and bounce rate.
However, they are all not enough to measure the success of marketing performance. Web analytics is very helpful but do not give us a complete picture of how your marketing is going to pan out.
Web analytics focuses on the data that comes from website tracking and a customer’s general presence online. For example, how a customer interacts with your website and how much time they spend on the website. Though such data is very informative, many other factors are interrelated with your website and marketing success. That is why marketing analytics becomes a more practical route to choose.
Marketing analytics deals with the big data; it includes data not only from your website but also from other sources such as social media, emails, events, and blogs. The use of different marketing analytics techniques increases your company’s marketing return on investment (ROI).
It is also helpful when it comes to analyzing the customer preference and current trends. It helps with advertising sense, search engine optimization, and optimization of advertisements.
Marketing analytics mostly focus on ‘people’ and is thus, customer-centric, giving more emphasis to the prospect, lead or customer while web analytics usually consider the page view as the factor of focus.
Importance of Marketing Analytics
Marketing analytics use different techniques to understand the effectiveness of marketing and not just the effectiveness of a business website. It considers the original result and ROI from all of your marketing efforts. Data is not only collected from your website but also from all the channels currently being used for marketing.
These days, marketing analytics has developed by adopting dozens of techniques into one marketing campaign. To understand the full picture, it is necessary to track all the marketing efforts across different channels. You cannot just focus on social media or web data and think you will be able to collect all the data you need. By considering various channels over a period of time, it enhances a marketer’s ability to make better business decisions.
Marketing analytics helps us to evaluate the overall performance of marketing techniques, how they are going and how we can improve them. It figures out all the small details and analyzes the present and future, such as determining which marketing channel is likely to produce a higher ROI.
In marketing analytics, such campaigns are employed which takes the customer into account for a longer period than only the small ‘website viewing’ factor. It addresses questions such as ‘which strategy will attract customers to your business?’ or ‘what will urge them to make a purchase?’
How marketing analytics is better than web analytics
- Marketing analytics provides integration between different marketing channels and helps to understand the relationship across various channels such as social media, blogs and emails. Through this tracking method, you can easily see the performance of multiple channels together.
- Marketing analytics is customer-centric. This means that it focuses on the customer and not just the page view. The collected data reveals the client’s lifecycle. You will be able to track a customer’s needs. You will also be able to find out how they interacted with your business. Did they find you in a Google search? Via social media? Read one of your blogs?
- Marketing analytics help you understand your customer trends and which marketing activities are necessary at each stage of a sales cycle.
- Closed-loop marketing analytics determines which marketing activities generate more sales and which activities contribute to the bottom line. For example, your blog is efficient in producing the leads, but are those leads generating a sale?
Need help assessing your web and marketing analytics? Contact Edkent Media to see how our data-driven methods can contribute to your business’s success.
The post The Difference between Web and Marketing Analytics appeared first on EDKENT® MEDIA.
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Monday 2 October 2017
Google Algorithm Update: What Happened Last Week
Last week, Google updated its search results causing a fluctuation in and shuffling of search results. According to the SEMrush sensor, tremors peaked at 8.7 out of 10 on the volatility scale. Even today, the tremors are still above the normal range at 5.3.
A continuous WebmasterWorld thread had a surge in greivances from both SEOs and webmasters. Complaints surrounded automated tracking tools and ranking shuffles Below you can see some of the comments from the thread:
This week was the worst week we have seen from Google since panda 4. With all other updates we gained traffic but this one hit us with >50%. Sales from google organics, AdWords and Shopping ads are off by 95%. And no comment from google. I guess the only thing they have to say: it was an quality update.
We have seen the same. We’ve grown massively over the past few months and this week we have lost ranking from positions 2/3 to 5/6. Its impacted us dramatically.
I’ve noted some interesting changes in the SERPs this week. Too early to say what’s up, and it’ll have to settle before making a better assessment.
For info sites, I’ve seen recent good results by moving away from keyword structured pages to answer based content. Those pages got a jump in SERP inclusion.
I know a lot of people take these types of tools with a pinch of salt, but Algoroo and moz and showing big movements today in the US. In my experience, the UK usually follows. Hopefully its a reversal of what happened last week – because we’ve definitely been hit with something.
What Google is aiming is very clear to me : long tail. That’s why we don’t see huge changes with the few keywords we monitor, but huge changes in global traffic. G is giving long tail to someone else, not us, “small” webmasters.
Is anyone noticing something big today? My traffic is almost zero. It looks like Google has turned off the tap.
As you can see in the Algoroo screenshot above, we haven’t seen this kind of disruption since the Fred update in March 2017. The major difference between these two instances is that Google still hasn’t announced why the September fluctuation happened. If still hard to say if this fluctuation is related to the September 20 update or not.
Want to ensure that your search results are in the right hands when Google tremors occur? Get in touch with Edkent Media to see how our SEO experts can assist you.
The post Google Algorithm Update: What Happened Last Week appeared first on EDKENT® MEDIA.
Google Algorithm Update: What Happened Last Week
Last week, Google updated its search results causing a fluctuation in and shuffling of search results. According to the SEMrush sensor, tremors peaked at 8.7 out of 10 on the volatility scale. Even today, the tremors are still above the normal range at 5.3.
A continuous WebmasterWorld thread had a surge in greivances from both SEOs and webmasters. Complaints surrounded automated tracking tools and ranking shuffles Below you can see some of the comments from the thread:
This week was the worst week we have seen from Google since panda 4. With all other updates we gained traffic but this one hit us with >50%. Sales from google organics, AdWords and Shopping ads are off by 95%. And no comment from google. I guess the only thing they have to say: it was an quality update.
We have seen the same. We’ve grown massively over the past few months and this week we have lost ranking from positions 2/3 to 5/6. Its impacted us dramatically.
I’ve noted some interesting changes in the SERPs this week. Too early to say what’s up, and it’ll have to settle before making a better assessment.
For info sites, I’ve seen recent good results by moving away from keyword structured pages to answer based content. Those pages got a jump in SERP inclusion.
I know a lot of people take these types of tools with a pinch of salt, but Algoroo and moz and showing big movements today in the US. In my experience, the UK usually follows. Hopefully its a reversal of what happened last week – because we’ve definitely been hit with something.
What Google is aiming is very clear to me : long tail. That’s why we don’t see huge changes with the few keywords we monitor, but huge changes in global traffic. G is giving long tail to someone else, not us, “small” webmasters.
Is anyone noticing something big today? My traffic is almost zero. It looks like Google has turned off the tap.
As you can see in the Algoroo screenshot above, we haven’t seen this kind of disruption since the Fred update in March 2017. The major difference between these two instances is that Google still hasn’t announced why the September fluctuation happened. If still hard to say if this fluctuation is related to the September 20 update or not.
Want to ensure that your search results are in the right hands when Google tremors occur? Get in touch with Edkent Media to see how our SEO experts can assist you.
The post Google Algorithm Update: What Happened Last Week appeared first on EDKENT® MEDIA.
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via
Monday 17 July 2017
Top 15 Advantages of Internet Marketing for Your Business
Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers and print media, internet marketing allows companies to nurture a more personal relationship with their consumers from all over the world. With internet marketing, businesses can deliver content to their customers through personalized and cost-effective communication.
With all the benefits that internet marketing can offer your business, developing a professional internet marketing campaign can attract more customers to your product or brand to grow your business more.
Here our top 15 advantages of internet marketing for your business.
1. Convenience and Quick Service
The incredible convenience of marketing online is one of the biggest advantages of internet marketing. The internet has extremely easy accessibility with consumers using internet and reaching markets anywhere in the world. Because of this, purchasing goods from across borders now reduces the cost for transportation.
For importers, this is a huge advantage as it means they can order online right from the comforts of their home. In addition, you can easily track sales items online as they make their way into delivery. You can download digital products from the internet with just a click of mouse. Internet marketing is great for business as it gives consumers a better and more comfortable shopping experience.
2. Low Cost for Operations
One of the main advantages of online marketing for businesses is its low operation cost. You can advertise cheaper with internet marketing than with traditional methods of advertisement such as ads in newspapers, on television and on the radio. In online marketing, you can easily get free listing in a wide range of business directories.
In addition, the internet allows you to contact your customers more in comparison to how you would contact them traditionally. Online communication is more affordable than traditional communication methods such as sending mail and printing brochures. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper and postage.
3. Measure and Track Results
An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics.
Measuring and tracking results gives your business a better idea of how your marketing campaign is faring. It gives you an idea of how you can better grow your traffic, leads, sales and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign so that it can better deliver the results you desire.
4. Demographic Targeting
Marketing your products and services online gives you the ability to target audience based on demography. This allows you to concentrate your efforts to the audience that you truly want to offer your products or services. With demographic targeting, you can better target your marketing efforts on specific demographic regions.
Demographic targeting gives you the ability of targeting specific customers you think are likely to purchase your product or hire your services. Every time someone visits your website and fills in a form, it gives you an idea of who your customers really are and lets you discover important details about then such as age and interests, which better shapes your services to match their needs.
5. Global Marketing
The ability to market your products and services globally is one of the biggest advantages of global marketing for business. Within several months of aggressive SEO, you can secure millions of viewers and reach huge audiences from across the world.
With internet marketing, you can easily reach beyond your geography to offer your products or services to customers worldwide. Wherever your target audiences is, you can easily reach them 24/7 and from any country all over the world. If your audience consists of more than your local market, utilizing global marketing offers you a great advantage.
6. Ability to Multitask
One of the core benefits of online marketing is its ability to handling millions of customers at the same time. As long as a website’s infrastructure is efficient, numerous transactions can easily take place simultaneously.
However, even with that huge number of transaction taking place, your website is capable of providing satisfactory service to every customer who makes a purchase online, without the risk of diminished satisfaction. This high adaptability of internet marketing is an important benefit that businesses can take advantage of to provide their consumers the best shopping experience.
7. 24/7 Marketing
Internet marketing reduces cost and runs around the clock. That means that your marketing campaigns run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime payment for your staff.
In addition to this, there is no regional or international time difference for you to worry about that will affect the reach-ability or availability of your offers or online campaigns. Whenever someone opens their computer and connects to the internet, there is higher chance of them seeing your marketing campaign. Furthermore, customers can look for your product at their most convenient time.
8. Automated, Tech-Savvy Marketing
Another advantage of internet marketing is that marketing this way is easy with a one-mouse-click automation. Compared to traditional offline marketing where marketers delegate various tasks to the best hands and talents, internet marketing takes advantage of a more tech-savvy method. With internet marketing, everything can go automated.
Internet marketing gives you the chance to turn every aspect of your business’s operations into a fully automated system. All you need to do is find the right tool and technology suited to your marketing campaign and you are done. By automating your marketing campaign, you can choose to do something more valuable with your time.
9. Data Collection for Personalization
Transactions through the internet allow you to collect data. Whenever a customer purchases a product through a company’s website, the data is captured. Your business can use this data in varying ways. Most businesses analyze the data to find out what product and/or services sells frequently.
Furthermore, the data collected can help segment customers, so your business can send them ads and other promotional materials based on their buying habits and interests. There are various ways that you can collect customer data including customer profiles or through their behaviour while on your website.
The information collected through this method typically includes age, gender, location, how they came to your site, what sites they visited after they left, viewed products and the pages visited on your site.
Another way of collecting customer data is the use of internet tools or with tracking software. Compared to traditional marketing, online marketing allows for better data collection as well as personalization.
Through this advantage of internet marketing, businesses can serve millions of customers with various items and products based on their personal interests. Thus, shoppers can easily get their desired products without having to comb through the internet all day.
10. Diversified Marketing and Advertising
When targeting your audience, diversification plays an important role for your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. In addition to that, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.
11. Easy Tweaking to Your Marketing and Advertising Campaigns
It is inevitable in marketing and advertising that something needs to be tweaked in order to optimize your campaigns. Compared to traditional marketing, online advertising is much easier to tweak. Whenever the campaign needs to be modified, online marketing allows the modification to happen without having to worry about downtime, service interruption or even halting the entire system.
This means that you can easily change the appearance of your online shopping mall – your website – by changing a few lines in the CSS that links to the webpage.
12. Instant Transaction Service
Executing transactions is easy and nearly instant online. You can do this through a digital payment service so that there is no need for a cash to go between the marketer and the customer to buy and sell merchandise. This is all possible due to payment processing solutions executed by third party payment processing companies such as PayPal.
13. Better Sales Relationships
In traditional marketing, merchants often give their business cards or pamphlets to their customers after a sale. However, what happens is often on such occasions, the customers lose the cards or misplace it. The only time the seller would remember about the card was if they had the intention of visiting the seller again.
In the end, most customers do not remember the seller much less the card, so this marketing method does not work to convince buyers to return. This is different with internet marketing where the marketers can easily collect email addresses of their prospects and buyers, which they can use in reaching out and forming a relationship with the customer.
The marketer can use this email address to provide customers with valuable information such as information about the purchased product, available coupons on their products and services, special discounts and introducing new products. Aside from email addresses, they can also use social media for consistent interaction with customers.
14. Time-Effective Marketing
Unlike traditional marketing, internet marketing is easy to start and quick to implement. You can easily set up a marketing campaign at any time that is convenient for you. In fact, you can set up email marketing for your business within only a matter of hours. Within the next few minutes, you can setup an auto-responder and you are good to go on creating a marketing list for your business.
15. Continued Marketing Campaign
Its later effects are one of the greatest advantages of internet marketing for business. For example, content marketing efforts, such as blogs, and websites have the capacity to remain functional and promote your products and services years after you started your marketing campaign. Almost every online marketing technique has viral and long-term effects that can continually improve your site’s traffic.
Online marketing offers you a variety of benefits. If you are a business owner and are looking for better ways to reach out to your audience, Edkent Media is here to help. There are many services to choose from including email marketing, social media marketing, search engine optimization and pay per click marketing. Get in touch today.
The post Top 15 Advantages of Internet Marketing for Your Business appeared first on EDKENT® MEDIA.
Top 15 Advantages of Internet Marketing for Your Business
Unlike mass marketing, which effectively piques the interest of the local audience by means of radio spots, newspapers and print media, internet marketing allows companies to nurture a more personal relationship with their consumers from all over the world. With internet marketing, businesses can deliver content to their customers through personalized and cost-effective communication.
With all the benefits that internet marketing can offer your business, developing a professional internet marketing campaign can attract more customers to your product or brand to grow your business more.
Here our top 15 advantages of internet marketing for your business.
1. Convenience and Quick Service
The incredible convenience of marketing online is one of the biggest advantages of internet marketing. The internet has extremely easy accessibility with consumers using internet and reaching markets anywhere in the world. Because of this, purchasing goods from across borders now reduces the cost for transportation.
For importers, this is a huge advantage as it means they can order online right from the comforts of their home. In addition, you can easily track sales items online as they make their way into delivery. You can download digital products from the internet with just a click of mouse. Internet marketing is great for business as it gives consumers a better and more comfortable shopping experience.
2. Low Cost for Operations
One of the main advantages of online marketing for businesses is its low operation cost. You can advertise cheaper with internet marketing than with traditional methods of advertisement such as ads in newspapers, on television and on the radio. In online marketing, you can easily get free listing in a wide range of business directories.
In addition, the internet allows you to contact your customers more in comparison to how you would contact them traditionally. Online communication is more affordable than traditional communication methods such as sending mail and printing brochures. For example, you can send the same information in an email rather than a mail-out, saving you on printing, paper and postage.
3. Measure and Track Results
An aspect of internet marketing that is rarely available with traditional marketing is the ability to measure and track results. With online marketing, your business can utilize varying tools for tracking results of your advertising campaigns. Using these tools, not only can you measure and track but also illustrate the progress of your marketing campaign in detailed graphics.
Measuring and tracking results gives your business a better idea of how your marketing campaign is faring. It gives you an idea of how you can better grow your traffic, leads, sales and conversions. Without the ability to measure and track your results, you cannot alter or modify your marketing campaign so that it can better deliver the results you desire.
4. Demographic Targeting
Marketing your products and services online gives you the ability to target audience based on demography. This allows you to concentrate your efforts to the audience that you truly want to offer your products or services. With demographic targeting, you can better target your marketing efforts on specific demographic regions.
Demographic targeting gives you the ability of targeting specific customers you think are likely to purchase your product or hire your services. Every time someone visits your website and fills in a form, it gives you an idea of who your customers really are and lets you discover important details about then such as age and interests, which better shapes your services to match their needs.
5. Global Marketing
The ability to market your products and services globally is one of the biggest advantages of global marketing for business. Within several months of aggressive SEO, you can secure millions of viewers and reach huge audiences from across the world.
With internet marketing, you can easily reach beyond your geography to offer your products or services to customers worldwide. Wherever your target audiences is, you can easily reach them 24/7 and from any country all over the world. If your audience consists of more than your local market, utilizing global marketing offers you a great advantage.
6. Ability to Multitask
One of the core benefits of online marketing is its ability to handling millions of customers at the same time. As long as a website’s infrastructure is efficient, numerous transactions can easily take place simultaneously.
However, even with that huge number of transaction taking place, your website is capable of providing satisfactory service to every customer who makes a purchase online, without the risk of diminished satisfaction. This high adaptability of internet marketing is an important benefit that businesses can take advantage of to provide their consumers the best shopping experience.
7. 24/7 Marketing
Internet marketing reduces cost and runs around the clock. That means that your marketing campaigns run for 24 hours a day, 7 days a week. Compared to traditional marketing, internet marketing does not constrain you with opening hours. At the same time, you would not be worrying about overtime payment for your staff.
In addition to this, there is no regional or international time difference for you to worry about that will affect the reach-ability or availability of your offers or online campaigns. Whenever someone opens their computer and connects to the internet, there is higher chance of them seeing your marketing campaign. Furthermore, customers can look for your product at their most convenient time.
8. Automated, Tech-Savvy Marketing
Another advantage of internet marketing is that marketing this way is easy with a one-mouse-click automation. Compared to traditional offline marketing where marketers delegate various tasks to the best hands and talents, internet marketing takes advantage of a more tech-savvy method. With internet marketing, everything can go automated.
Internet marketing gives you the chance to turn every aspect of your business’s operations into a fully automated system. All you need to do is find the right tool and technology suited to your marketing campaign and you are done. By automating your marketing campaign, you can choose to do something more valuable with your time.
9. Data Collection for Personalization
Transactions through the internet allow you to collect data. Whenever a customer purchases a product through a company’s website, the data is captured. Your business can use this data in varying ways. Most businesses analyze the data to find out what product and/or services sells frequently.
Furthermore, the data collected can help segment customers, so your business can send them ads and other promotional materials based on their buying habits and interests. There are various ways that you can collect customer data including customer profiles or through their behaviour while on your website.
The information collected through this method typically includes age, gender, location, how they came to your site, what sites they visited after they left, viewed products and the pages visited on your site.
Another way of collecting customer data is the use of internet tools or with tracking software. Compared to traditional marketing, online marketing allows for better data collection as well as personalization.
Through this advantage of internet marketing, businesses can serve millions of customers with various items and products based on their personal interests. Thus, shoppers can easily get their desired products without having to comb through the internet all day.
10. Diversified Marketing and Advertising
When targeting your audience, diversification plays an important role for your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier. In addition to that, it is possible for you to run varying marketing techniques simultaneously to better implement your marketing campaign.
11. Easy Tweaking to Your Marketing and Advertising Campaigns
It is inevitable in marketing and advertising that something needs to be tweaked in order to optimize your campaigns. Compared to traditional marketing, online advertising is much easier to tweak. Whenever the campaign needs to be modified, online marketing allows the modification to happen without having to worry about downtime, service interruption or even halting the entire system.
This means that you can easily change the appearance of your online shopping mall – your website – by changing a few lines in the CSS that links to the webpage.
12. Instant Transaction Service
Executing transactions is easy and nearly instant online. You can do this through a digital payment service so that there is no need for a cash to go between the marketer and the customer to buy and sell merchandise. This is all possible due to payment processing solutions executed by third party payment processing companies such as PayPal.
13. Better Sales Relationships
In traditional marketing, merchants often give their business cards or pamphlets to their customers after a sale. However, what happens is often on such occasions, the customers lose the cards or misplace it. The only time the seller would remember about the card was if they had the intention of visiting the seller again.
In the end, most customers do not remember the seller much less the card, so this marketing method does not work to convince buyers to return. This is different with internet marketing where the marketers can easily collect email addresses of their prospects and buyers, which they can use in reaching out and forming a relationship with the customer.
The marketer can use this email address to provide customers with valuable information such as information about the purchased product, available coupons on their products and services, special discounts and introducing new products. Aside from email addresses, they can also use social media for consistent interaction with customers.
14. Time-Effective Marketing
Unlike traditional marketing, internet marketing is easy to start and quick to implement. You can easily set up a marketing campaign at any time that is convenient for you. In fact, you can set up email marketing for your business within only a matter of hours. Within the next few minutes, you can setup an auto-responder and you are good to go on creating a marketing list for your business.
15. Continued Marketing Campaign
Its later effects are one of the greatest advantages of internet marketing for business. For example, content marketing efforts, such as blogs, and websites have the capacity to remain functional and promote your products and services years after you started your marketing campaign. Almost every online marketing technique has viral and long-term effects that can continually improve your site’s traffic.
Online marketing offers you a variety of benefits. If you are a business owner and are looking for better ways to reach out to your audience, Edkent Media is here to help. There are many services to choose from including email marketing, social media marketing, search engine optimization and pay per click marketing. Get in touch today.
The post Top 15 Advantages of Internet Marketing for Your Business appeared first on EDKENT® MEDIA.
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Enhancing client-agency relationships
In the modern marketing agency business, there are 2 types of clients.
Type A includes the clientele who are associating with a digital marketing agency for the first time. Type B consists of the clientele who’ve had arrangements with agencies in the past and have a fair idea of how things work with respect to assessing an agency’s capabilities.
Over the last 7 years, we’ve had the opportunity to work closely with marketing managers, business owners and brand custodians who have their goals of growth and brand visibility.
Maintaining Customer Satisfaction
Irrespective of the stature of the client’s company and their annual revenue, there are a few basics that Edkent Media has identified as essentials to maintain customer satisfaction. Being a digital marketing agency based in Toronto, we have clients who seek services such as search engine optimization, social media management, website design and pay-per-click marketing. They often have similar goals but a different approach to their business and marketing. With the right set of ingredients, customer delight and not merely customer satisfaction could be a realistic target to strive for.
Many clients are cautious about the people they associate with. Most clients are apprehensive about their agency and their values. There is a need to distinguish your company from the other agencies and clearly highlight yourself as a brand that is reliable and transparent.
Transparency is a buzzword that seems to be thrown into the sales pitches at regular intervals to win a client over but in truth, transparency should be more of an innate value. Transparency must show through as not just an individual’s value but as that of the entire team that is involved and this would be portrayed in all the processes involved.
As cliché as it may sound, businesses are still won over by individuals who strike a connection on a personal level that’s based on a certain sense of understanding and mutual trust. As an account manager, the most important task is to ensure that client is always aware of the goals that have been earmarked and the proximity to it. Unfortunately, several business relations are built on unrealistic goals and timelines. This is a remedy for failure and a clear red flag when it comes to customer management.
There are several benefits of being a communicative leader when it comes to client management. By restating the marketing goals and reconfirming the project timelines and progress, you can be assured that all the parties involved are aware of what is going on.
Data Reporting
By understanding the client’s definition of success with respect to digital marketing, Edkent Media is able to capture the most relevant metrics for their reference. It’s fairly evident that many business owners are busy and would like to keep things simple when it comes to data reporting.
There is a need to clearly distinguish between data reporting and data gathering since most agencies usually clutter the client’s inbox with endless lists of data that make no sense to the client.
Our team at Edkent Media consciously invests time to interpret data and not merely capture it. Handle the transition period of a client with extreme caution and with greater emphasis on client communication.
Hitting Clients’ Goals
Begin the project aggressively by clearly showing your dedication and clarity with respect to the marketing goals. By listening more and by addressing the client’s queries, you can transition from being a sales person to a marketing consultant. People like to be valued and would love to listen to people who can help address their queries. With the right amount of expertise and proven capabilities of research, you would soon find that the client not only trusts what you say but also consistently seek your confirmation on similar matters afterwards.
In a competitive business space, revenue targets are stiff and every marketing agency would want to hit their goals. It is crucial, however, to ensure that the long-term gains are prioritized.
We’ve seen many blogs where digital marketers discuss about the most important tools and the coolest new metrics. Insightful data remains at the core of our operations, but we’ve seen that a professional approach to work coupled with a transparent and simplistic method of communication works wonders when it comes to client retention. Be it inbound marketing or enterprise SEO, at the end of the day it’s clear that by displaying a sense of care and concern for our clientele’s goals, we’ve managed to move past the goal of customer satisfaction and are definitely closer to customer delight than ever before.
Our team at Edkent Media has been successful in ensuring that our client’s marketing goals have been attained while also letting them know that they have a reliable Toronto digital marketing agency working as brand consultants for them.
Interested in working with Edkent Media for your digital marketing? Get in touch to see how we can help you.
The post Enhancing client-agency relationships appeared first on EDKENT® MEDIA.
Enhancing client-agency relationships
In the modern marketing agency business, there are 2 types of clients.
Type A includes the clientele who are associating with a digital marketing agency for the first time. Type B consists of the clientele who’ve had arrangements with agencies in the past and have a fair idea of how things work with respect to assessing an agency’s capabilities.
Over the last 7 years, we’ve had the opportunity to work closely with marketing managers, business owners and brand custodians who have their goals of growth and brand visibility.
Maintaining Customer Satisfaction
Irrespective of the stature of the client’s company and their annual revenue, there are a few basics that Edkent Media has identified as essentials to maintain customer satisfaction. Being a digital marketing agency based in Toronto, we have clients who seek services such as search engine optimization, social media management, website design and pay-per-click marketing. They often have similar goals but a different approach to their business and marketing. With the right set of ingredients, customer delight and not merely customer satisfaction could be a realistic target to strive for.
Many clients are cautious about the people they associate with. Most clients are apprehensive about their agency and their values. There is a need to distinguish your company from the other agencies and clearly highlight yourself as a brand that is reliable and transparent.
Transparency is a buzzword that seems to be thrown into the sales pitches at regular intervals to win a client over but in truth, transparency should be more of an innate value. Transparency must show through as not just an individual’s value but as that of the entire team that is involved and this would be portrayed in all the processes involved.
As cliché as it may sound, businesses are still won over by individuals who strike a connection on a personal level that’s based on a certain sense of understanding and mutual trust. As an account manager, the most important task is to ensure that client is always aware of the goals that have been earmarked and the proximity to it. Unfortunately, several business relations are built on unrealistic goals and timelines. This is a remedy for failure and a clear red flag when it comes to customer management.
There are several benefits of being a communicative leader when it comes to client management. By restating the marketing goals and reconfirming the project timelines and progress, you can be assured that all the parties involved are aware of what is going on.
Data Reporting
By understanding the client’s definition of success with respect to digital marketing, Edkent Media is able to capture the most relevant metrics for their reference. It’s fairly evident that many business owners are busy and would like to keep things simple when it comes to data reporting.
There is a need to clearly distinguish between data reporting and data gathering since most agencies usually clutter the client’s inbox with endless lists of data that make no sense to the client.
Our team at Edkent Media consciously invests time to interpret data and not merely capture it. Handle the transition period of a client with extreme caution and with greater emphasis on client communication.
Hitting Clients’ Goals
Begin the project aggressively by clearly showing your dedication and clarity with respect to the marketing goals. By listening more and by addressing the client’s queries, you can transition from being a sales person to a marketing consultant. People like to be valued and would love to listen to people who can help address their queries. With the right amount of expertise and proven capabilities of research, you would soon find that the client not only trusts what you say but also consistently seek your confirmation on similar matters afterwards.
In a competitive business space, revenue targets are stiff and every marketing agency would want to hit their goals. It is crucial, however, to ensure that the long-term gains are prioritized.
We’ve seen many blogs where digital marketers discuss about the most important tools and the coolest new metrics. Insightful data remains at the core of our operations, but we’ve seen that a professional approach to work coupled with a transparent and simplistic method of communication works wonders when it comes to client retention. Be it inbound marketing or enterprise SEO, at the end of the day it’s clear that by displaying a sense of care and concern for our clientele’s goals, we’ve managed to move past the goal of customer satisfaction and are definitely closer to customer delight than ever before.
Our team at Edkent Media has been successful in ensuring that our client’s marketing goals have been attained while also letting them know that they have a reliable Toronto digital marketing agency working as brand consultants for them.
Interested in working with Edkent Media for your digital marketing? Get in touch to see how we can help you.
The post Enhancing client-agency relationships appeared first on EDKENT® MEDIA.
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via
5 Benefits of Using SEO and PPC Simultaneously
What we know as marketing today is quite different from the past. The rapid development in this particular industry is the result of how quickly the competition is becoming tougher both in local and global markets.
Marketing is a combination of different techniques, which depend on your specific business goals and objectives. A few methods are being used by almost all growing and well-established businesses. For example, content marketing, which is no longer just limited to articles and blogs. Companies are now focused on offering intriguing content in the form of videos, tutorials, infographics, and brochures.
Apart from creating engaging content, companies do rely on certain technicalities to attract the attention of the target market. This includes both search engine optimization and pay per click, also known as SEO and PPC respectively.
Understanding the Difference between SEO and PPC
SEO is directly part of the content. These are certain words or phrases that are repeatedly added to the content to make a web page rank among the popularly searched results in search engines. PPC is a part of the advertisements that direct traffic towards the content and generate leads. However, the main difference is that SEO generates organic traffic while PPC, as the name suggests, requires a certain amount of payment each time a potential lead clicks.
You may have come across organic search listings and paid search listings. This is because of the difference explained above. Collectively, both terms are part of the search engine marketing or SEM. SEM is often part of an organization’s complete internet marketing strategy. The more effective the strategy is, the better the results will be. For this purpose, organizations hire experienced professionals to create the best marketing strategy.
Benefits of Using SEO and PPC Together
There is no doubt that SEO and PPC are different strategies. Each has multiple benefits when used separately. However, some experts do recommend using both together to multiply certain effects. There are certain situations where the two different strategies complement each other and form a stronger SEM strategy.
Here are the top 5 benefits of using SEO and PPC together.
Enhanced Visibility
Both SEO and PPC are used to target search engine result pages or SERPs. The problem is that certain search terms can become popular, which distracts marketers focus away from PPC efforts. However, it is not to be forgotten that the top 2 to 3 results on most SERPs are PPC ads.
Combining SEO and PPC gives you a better chance to dominate both the organic and paid results. This will also offer a chance at establishing an authoritative position in your particular industry.
Learning from PPC
It has been known that certain PPC elements work for SEO as well. If a certain PPC ad is helping you with lead generation and sales conversion, you can add the same elements to your content strategy. You can improve the meta descriptions, title tags, and page content to influence the same successful results. This is a quick way of determining what aspects of the strategy are working. When you try an organic search strategy, it can take time to determine these attributes. Paid content will let you know far earlier and you can quickly apply the same for SEO to double the effect.
Social Media
PPC and social media combined have the power to be extremely effective. Social media websites like Facebook, LinkedIn, and YouTube allow opportunities for a great ad campaigns. These campaigns can also be targeted towards a specific section of your target market. For example, you can show certain content only to people between 20 to 30 years old. This will offer you precise information that can also be applied to your SEO strategy.
A Two-fold Strategy
Organic traffic generation is difficult. Even social media websites are now promoting paid campaigns over organic traffic. It is possible that people from your target market show interest and visit the pages you have put up but fail to take any actual action such as subscriptions or purchases. What you can do is use SEO to attract traffic so the visitors get an idea of what you do and have to offer. Later, you can chase these customers and recapture their attention through compelling PPC ad campaigns.
Uncover More High-Performing Keywords
A great benefit of SEO is that it naturally reveals keywords that weren’t in your original strategy. Many of these keywords can generate more traffic. You can cross-reference these with engagement metrics to determine which ones are going to yield the most positive results. These keywords can then be added to your PPC strategy. As a result, you have expanded your keyword set to add the ones you were otherwise ignoring.
Combining SEO and PPC may not be a new trend but among all the new information coming your way, it does not really harm to try some old gems as well. Your overall internet search marketing strategy can become quite powerful if you combine SEO and PPC. However, this may require the help of your best experts, time and the effective use of your marketing budget.
Are you looking to run SEO and PPC campaigns simultaneously? Work with the SEO and PPC specialists at Edkent Media to start seeing better conversion rates and performance. Contact us today to see how we can help you.
The post 5 Benefits of Using SEO and PPC Simultaneously appeared first on EDKENT® MEDIA.
Out of School and Into the Office
We are in school for 14 years of our lives and then we decide, in order to grow, we must learn some more. This lands us anywhere from an additional year to what seems like an eternity in the higher education school system. During our post-secondary education, we start to become masters of our field of study, and although we are learning fundamentals and putting simple practices to use, it hardly compares to going to work every day and taking our learning beyond the textbook.
Education should never stop. One is simply never done learning, and the transition from school to the workplace invites us to learn in an entirely new way.
Communication
This is the biggest difference between in class and in office. The first thing to remember is to always ask questions, and understanding the importance of it.
In school, when you don’t raise your hand or speak with the professors, they find a way to clarify what it is you need to learn. Professors understand where you stand in their classes and what knowledge you’ve been equipped with through their teaching methods.
In the workplace, this isn’t always the case. Many employees in your industry may have more or less knowledge than their colleagues. The company doesn’t want to see you fail, but nobody can help you if you don’t communicate.
Even if you think you have a firm grasp on the task at hand, don’t be afraid to ask questions. It’s a good practice to repeat the task and expectations back for absolute clarity.
Workplace Culture
Although the workplace is a learning environment, you have to keep in mind that it is not a teaching institute. Every workplace has its own culture and own way of operating. It is a living organism you have to learn to adapt to, and in time, it’ll adapt back to you.
Take your time to understand the company culture. This way you take in as much as possible before trying something your way that you believe will benefit the company.
If you have suggestions, voice them when it is appropriate and always leave room for a conversation.
Staying Updated
Keeping yourself up to speed is the hardest transition between school and the office. You are not given articles, books, current events, and projects to stay educated. Instead, you must branch out and find these materials on your own to help you grow. After all, readers are leaders.
The more you learn during your off time, the more beneficial you will be to your company and the more opportunities will open up to you.
Staying updated is as easy as visiting your local library or book store to find material you wouldn’t otherwise read, looking for conventions to attend and guest speakers to listen to, or stumbling across informative blogs to help further your knowledge. Networking within your company is always a great way to learn about new topics and to get to know your colleagues better.
Overall, the transition between school and the workplace can be both thrilling and nerve-racking. The best thing to remember is that you can learn and grow from anything, and that’s the most important aspect you should take away from the opportunity.
The post Out of School and Into the Office appeared first on EDKENT® MEDIA.
5 Web Design Errors that Damage SEO
We all know that the finest websites are ones that are designed not only for search engines but also for the user.
For that reason, the beauty of the website design and website function should both be considered when designing a website.
Want to see if your beautiful website design is stopping your pages from scoring high in the search engines? Here are the five most common web design errors and how to fix them.
Error 1: Omitted H1 Tags
Imagine browsing through a site with a beautiful background design, perfect color scheme and matching font. Visually, it looks as though everything seems to fall in place.
But as beautiful as this site might be, it may not exist to search engines. This is because website developers and designers tend to forget the most critical SEO components.
The first common mistake is to remove the H1 tag simply because there is no extra space to put it on the page.
One of the main components search engine surfers look at is the H1 tag to find what the page is all about. Therefore, having the H1 tag and your selected keywords allow your website to rank higher.
The 5-second test is an easy and convenient method that allows you to explain to website designers and website owners about how the website will benefit from the H1 tag. According to this test, if a user can easily tell what the website is about by looking at it only for 5 seconds, then its user experience is good.
The easiest way to explain the purpose of the website is by using a detailed and descriptive H1 tag above the fold.
Error 2: Large Images and Media Files
Yes, you want your website to look aesthetically pleasing, but you also need to pay attention to the size of your media files since larger images and videos slow down the speed of your website. This in turn can negatively influence the rating of your website on search engines.
If you want to find whether your website has large content images, then you can use a quick scan called the “Google Page Speed Insights Test”, which tells you what images Google thinks have large content and are not suitable to be on the webpage.
This test explains that the page performance can be enhanced if the size of the image is reduced by 70%.
Google now provides links for the optimized download images that one can use and upload onto their website.
Error 3: Popups
Google has recommended websites avoid popups. Every time a visitor browses a website and some creative popup shows up before the visitor can access the main content of the page, it can negatively affect your user experience, and therefore your SEO.
The best alternative is to reassess your pop-up strategy, particularly when you are noticing the ranking is going down for your site in the search engine.
Error 4: Text in Images
This mistake is surprisingly the most common. Many web designers tend to include text in an image rather than including a text layer over an image.
This means search engines are not able to “read” the image as your visitors can. For that reason, search engines fail to see the text on the image. It’s actually comparable to not having the text at all.
A large content image or media file may cover the majority of the space on the webpage. Due to this, the website may lose essential elements that otherwise, should be appearing on the page such as H1 tag and a subheading as they may help with regards to scoring higher correlated to their target keywords.
Error 5: Thin Content
The most important pages on your website are the service and product pages. The greater the score in relation for your target keywords, the more profit you will make. It’s as simple as that.
The following are common errors web designers make with regards to thin content:
- Not having crucial pages on the website. By deleting service and product pages from the website, you considerably decrease your chances to increase your score for your associated target keywords.
- Having a single page listing for numerous services/products. Having single keyword/idea per page makes it easier for search engines to know and figure out what each page is about and they are able to score it accordingly. Containing numerous services/products on the single page makes it confusing for the search engine to know what the page is about and the services it provides. This in turn causes the ranking of your website to go down.
- Minimum in-text on the product and service pages. Descriptive content or text helps those who visit your site to better understand more about the services and products that are offered. This increases your chances for such pages scoring higher on search engines.
It does not matter if you’re working on a new website or reconstructing an existing website; don’t forget about these essential SEO components. After all, what good is a beautiful website if nobody can find it?
Looking to redesign your website and get it to rank on Google’s page 1? Contact Edkent Media to see how we can help you.
The post 5 Web Design Errors that Damage SEO appeared first on EDKENT® MEDIA.
5 Benefits of Using SEO and PPC Simultaneously
What we know as marketing today is quite different from the past. The rapid development in this particular industry is the result of how quickly the competition is becoming tougher both in local and global markets.
Marketing is a combination of different techniques, which depend on your specific business goals and objectives. A few methods are being used by almost all growing and well-established businesses. For example, content marketing, which is no longer just limited to articles and blogs. Companies are now focused on offering intriguing content in the form of videos, tutorials, infographics, and brochures.
Apart from creating engaging content, companies do rely on certain technicalities to attract the attention of the target market. This includes both search engine optimization and pay per click, also known as SEO and PPC respectively.
Understanding the Difference between SEO and PPC
SEO is directly part of the content. These are certain words or phrases that are repeatedly added to the content to make a web page rank among the popularly searched results in search engines. PPC is a part of the advertisements that direct traffic towards the content and generate leads. However, the main difference is that SEO generates organic traffic while PPC, as the name suggests, requires a certain amount of payment each time a potential lead clicks.
You may have come across organic search listings and paid search listings. This is because of the difference explained above. Collectively, both terms are part of the search engine marketing or SEM. SEM is often part of an organization’s complete internet marketing strategy. The more effective the strategy is, the better the results will be. For this purpose, organizations hire experienced professionals to create the best marketing strategy.
Benefits of Using SEO and PPC Together
There is no doubt that SEO and PPC are different strategies. Each has multiple benefits when used separately. However, some experts do recommend using both together to multiply certain effects. There are certain situations where the two different strategies complement each other and form a stronger SEM strategy.
Here are the top 5 benefits of using SEO and PPC together.
Enhanced Visibility
Both SEO and PPC are used to target search engine result pages or SERPs. The problem is that certain search terms can become popular, which distracts marketers focus away from PPC efforts. However, it is not to be forgotten that the top 2 to 3 results on most SERPs are PPC ads.
Combining SEO and PPC gives you a better chance to dominate both the organic and paid results. This will also offer a chance at establishing an authoritative position in your particular industry.
Learning from PPC
It has been known that certain PPC elements work for SEO as well. If a certain PPC ad is helping you with lead generation and sales conversion, you can add the same elements to your content strategy. You can improve the meta descriptions, title tags, and page content to influence the same successful results. This is a quick way of determining what aspects of the strategy are working. When you try an organic search strategy, it can take time to determine these attributes. Paid content will let you know far earlier and you can quickly apply the same for SEO to double the effect.
Social Media
PPC and social media combined have the power to be extremely effective. Social media websites like Facebook, LinkedIn, and YouTube allow opportunities for a great ad campaigns. These campaigns can also be targeted towards a specific section of your target market. For example, you can show certain content only to people between 20 to 30 years old. This will offer you precise information that can also be applied to your SEO strategy.
A Two-fold Strategy
Organic traffic generation is difficult. Even social media websites are now promoting paid campaigns over organic traffic. It is possible that people from your target market show interest and visit the pages you have put up but fail to take any actual action such as subscriptions or purchases. What you can do is use SEO to attract traffic so the visitors get an idea of what you do and have to offer. Later, you can chase these customers and recapture their attention through compelling PPC ad campaigns.
Uncover More High-Performing Keywords
A great benefit of SEO is that it naturally reveals keywords that weren’t in your original strategy. Many of these keywords can generate more traffic. You can cross-reference these with engagement metrics to determine which ones are going to yield the most positive results. These keywords can then be added to your PPC strategy. As a result, you have expanded your keyword set to add the ones you were otherwise ignoring.
Combining SEO and PPC may not be a new trend but among all the new information coming your way, it does not really harm to try some old gems as well. Your overall internet search marketing strategy can become quite powerful if you combine SEO and PPC. However, this may require the help of your best experts, time and the effective use of your marketing budget.
Are you looking to run SEO and PPC campaigns simultaneously? Work with the SEO and PPC specialists at Edkent Media to start seeing better conversion rates and performance. Contact us today to see how we can help you.
The post 5 Benefits of Using SEO and PPC Simultaneously appeared first on EDKENT® MEDIA.
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via
Out of School and Into the Office
We are in school for 14 years of our lives and then we decide, in order to grow, we must learn some more. This lands us anywhere from an additional year to what seems like an eternity in the higher education school system. During our post-secondary education, we start to become masters of our field of study, and although we are learning fundamentals and putting simple practices to use, it hardly compares to going to work every day and taking our learning beyond the textbook.
Education should never stop. One is simply never done learning, and the transition from school to the workplace invites us to learn in an entirely new way.
Communication
This is the biggest difference between in class and in office. The first thing to remember is to always ask questions, and understanding the importance of it.
In school, when you don’t raise your hand or speak with the professors, they find a way to clarify what it is you need to learn. Professors understand where you stand in their classes and what knowledge you’ve been equipped with through their teaching methods.
In the workplace, this isn’t always the case. Many employees in your industry may have more or less knowledge than their colleagues. The company doesn’t want to see you fail, but nobody can help you if you don’t communicate.
Even if you think you have a firm grasp on the task at hand, don’t be afraid to ask questions. It’s a good practice to repeat the task and expectations back for absolute clarity.
Workplace Culture
Although the workplace is a learning environment, you have to keep in mind that it is not a teaching institute. Every workplace has its own culture and own way of operating. It is a living organism you have to learn to adapt to, and in time, it’ll adapt back to you.
Take your time to understand the company culture. This way you take in as much as possible before trying something your way that you believe will benefit the company.
If you have suggestions, voice them when it is appropriate and always leave room for a conversation.
Staying Updated
Keeping yourself up to speed is the hardest transition between school and the office. You are not given articles, books, current events, and projects to stay educated. Instead, you must branch out and find these materials on your own to help you grow. After all, readers are leaders.
The more you learn during your off time, the more beneficial you will be to your company and the more opportunities will open up to you.
Staying updated is as easy as visiting your local library or book store to find material you wouldn’t otherwise read, looking for conventions to attend and guest speakers to listen to, or stumbling across informative blogs to help further your knowledge. Networking within your company is always a great way to learn about new topics and to get to know your colleagues better.
Overall, the transition between school and the workplace can be both thrilling and nerve-racking. The best thing to remember is that you can learn and grow from anything, and that’s the most important aspect you should take away from the opportunity.
The post Out of School and Into the Office appeared first on EDKENT® MEDIA.
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via
5 Web Design Errors that Damage SEO
We all know that the finest websites are ones that are designed not only for search engines but also for the user.
For that reason, the beauty of the website design and website function should both be considered when designing a website.
Want to see if your beautiful website design is stopping your pages from scoring high in the search engines? Here are the five most common web design errors and how to fix them.
Error 1: Omitted H1 Tags
Imagine browsing through a site with a beautiful background design, perfect color scheme and matching font. Visually, it looks as though everything seems to fall in place.
But as beautiful as this site might be, it may not exist to search engines. This is because website developers and designers tend to forget the most critical SEO components.
The first common mistake is to remove the H1 tag simply because there is no extra space to put it on the page.
One of the main components search engine surfers look at is the H1 tag to find what the page is all about. Therefore, having the H1 tag and your selected keywords allow your website to rank higher.
The 5-second test is an easy and convenient method that allows you to explain to website designers and website owners about how the website will benefit from the H1 tag. According to this test, if a user can easily tell what the website is about by looking at it only for 5 seconds, then its user experience is good.
The easiest way to explain the purpose of the website is by using a detailed and descriptive H1 tag above the fold.
Error 2: Large Images and Media Files
Yes, you want your website to look aesthetically pleasing, but you also need to pay attention to the size of your media files since larger images and videos slow down the speed of your website. This in turn can negatively influence the rating of your website on search engines.
If you want to find whether your website has large content images, then you can use a quick scan called the “Google Page Speed Insights Test”, which tells you what images Google thinks have large content and are not suitable to be on the webpage.
This test explains that the page performance can be enhanced if the size of the image is reduced by 70%.
Google now provides links for the optimized download images that one can use and upload onto their website.
Error 3: Popups
Google has recommended websites avoid popups. Every time a visitor browses a website and some creative popup shows up before the visitor can access the main content of the page, it can negatively affect your user experience, and therefore your SEO.
The best alternative is to reassess your pop-up strategy, particularly when you are noticing the ranking is going down for your site in the search engine.
Error 4: Text in Images
This mistake is surprisingly the most common. Many web designers tend to include text in an image rather than including a text layer over an image.
This means search engines are not able to “read” the image as your visitors can. For that reason, search engines fail to see the text on the image. It’s actually comparable to not having the text at all.
A large content image or media file may cover the majority of the space on the webpage. Due to this, the website may lose essential elements that otherwise, should be appearing on the page such as H1 tag and a subheading as they may help with regards to scoring higher correlated to their target keywords.
Error 5: Thin Content
The most important pages on your website are the service and product pages. The greater the score in relation for your target keywords, the more profit you will make. It’s as simple as that.
The following are common errors web designers make with regards to thin content:
- Not having crucial pages on the website. By deleting service and product pages from the website, you considerably decrease your chances to increase your score for your associated target keywords.
- Having a single page listing for numerous services/products. Having single keyword/idea per page makes it easier for search engines to know and figure out what each page is about and they are able to score it accordingly. Containing numerous services/products on the single page makes it confusing for the search engine to know what the page is about and the services it provides. This in turn causes the ranking of your website to go down.
- Minimum in-text on the product and service pages. Descriptive content or text helps those who visit your site to better understand more about the services and products that are offered. This increases your chances for such pages scoring higher on search engines.
It does not matter if you’re working on a new website or reconstructing an existing website; don’t forget about these essential SEO components. After all, what good is a beautiful website if nobody can find it?
Looking to redesign your website and get it to rank on Google’s page 1? Contact Edkent Media to see how we can help you.
The post 5 Web Design Errors that Damage SEO appeared first on EDKENT® MEDIA.
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