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Top 5 Tools for Complete SEO Analysis

In the recent years, digital marketing has been getting tougher and tougher, and not without a reason. With a larger number of businesses putting up a fight for a small space on Search Engine Results Page, this was something we, as marketers, had all been expecting. Add to it the ever-changing search algorithms of major search engines like Google and Bing amongst others, and at one point or the other, we all find ourselves in a desperate need for some assistance to analyse if the websites we are working on, are good enough for these search giants.

How do we go about it? Simple, we use one of the many SEO analysis tools out there. However, given the humongous number of tools available, it can be a little daunting to pick the one that can promise a comprehensive analysis. But, don’t worry! We have got you covered. We have consolidated a list of 5 SEO analysis tools which can offer you the much-required insight about your website content optimisation, and led you in the right direction! So, let’s get started.

 

1. WooRank

Woo Rank is one of the most effective tools which can offer you the much-desired assistance when it comes to identifying the various SEO elements that hold significance, while also optimising them.

To understand this elaborately designed tool in a nutshell, WooRank essentially ranks your website on a scale of 100. This scoring is based on as many as 70 distinct criteria. While the free version helps you measure and optimise the site’s performance, the advanced version will offer you with an in-depth analysis of each page, while highlighting the pain points, so that you can address them on your accord.

We love WooRank because –

• It offers an insight regarding the compatibility of the website on mobile phones and hand-held devices.
• It offers detailed analysis pertaining to various on-page SEO aspects such as keyword consistency, backlinks, broken links, meta tags and meta description amongst others!  
• It offers a distinct usability report with comprehensive information about website load time, page sizes and structured data markup, which can help you spot the areas that need your attention.
• It provides traffic estimates in comparison to the competitors, to give you a fair idea of the visibility and performance of your website.
• It enables you to download and publish reports, for future reference.

 

1. SEO Analyzer

When it comes to the ease of use, SEO Analyser is one tool that will win your heart over. This tool works incredibly well, in the respect that the website analysis conducted by it, underlines aspects which may prove detrimental to your ranking, like inbound links, duplicate content, duplicate URLs etc. the tool is designed to help you improve the SERP rankings.

We love SEO Analyser because –

• It analyses a wide range of aspects, including but not limited to – website speed, the total number of backlinks, dynamic URLs, keyword placement and consistency, social media shares and their impact and the number of indexed pages.

• The tool offers Page level SEO recommendations.
• SEO analyser is one of the fastest analysis tools, you can get your hands on.
• It generates a comprehensive report, which can be downloaded and published for later use.
• It points out to the problem areas in the strategy for your website, thereby helping you improve its SEO.
• It provides assistance in increasing website traffic, thereby helping you climb the rankings.  

1. SEMrush

If you have been around the world of digital marketing, even for a little while, chances are you already know this tool. And its popularity doesn’t come unwarranted. You can almost always rely on SEMrush to provide you with a detailed analysis of your domain, as well as its individual pages.

We love SEMrush because –

• It helps you analyse any page that you would like, through a simple plugin
• It offers a quick synopsis for each keyword, complete with the page’s rank for the specific keyword and its search volume so that you can understand its relevance, and choose to boost its use or dismiss it, accordingly.
• It offers an extensive comparison of one or more of your web pages, with that of the competitors, thereby letting you understand the strengths and weaknesses of your pages.
• It also provides an insight pertaining to various on-page SEO techniques, that you may want to incorporate for your website.

1. Link Research Tools

As the name suggests, LRT is essentially designed to help offer you with an extensive backlink report. If you are wondering about the relationship between SEO and backlinking, let us tell you, in a large number of cases, backlinks bring in as much traffic as SEO, with the comparatively lower competition. The fact that corporate giants such as eBay and Linkedin depend on LRT for its extensive analysis of the backlink profiles stands as a testimony to the significance of this aspect. As a matter of fact, links have become a more substantial

We love Link Research Tools because –

• It is designed to scan the internet for new links, and offers Link Alerts, when it spots a new link for your chosen website or web pages.
• It helps deal with Google penalty in an efficient manner by ensuring that Google gets to your disavow file at an unprecedented speed, thus ensuring a swift recovery period.
• It offers elaborate competitor analysis, thanks to the dedicated Competitive Link Velocity Tool (CLV). This helps you gain a better understanding of Google’s purview of your website, and your business thus helping you work towards better rankings!

 

1. Found

Coming to our last tool on this list Found, which gets is excited not just because it’s comparatively new in the market, but also because it is meticulously designed to take a keen look at some of the most impactful SEO aspects pertaining to organic search results. This, along with the fact that it is available as an app, is essentially what sets Found apart from the others on this list.

We love Found because –

• It helps spot SEO blunders like slow load times, erratic sitemaps and canonicalization amongst others.
• It provides a comprehensive report on the most robust inbound links
• It enables you to view full link metrics
• It offers an exhaustive report of aspects pertaining to link analysis including image links, missing content or attribute, nofollow links etc.
• It offers downloadable PDF reports.

As you may already know, website analysis is an indispensable part of a competent SEO strategy, which is why it makes complete sense for us, as digital marketers, to take some time out to use and understand these tools. Once we know what works for us, and what doesn’t we can simply go ahead with one or more of them and work our way towards the highest rankings on SERPs. Now isn’t that what we all want, and sometimes even secretly pray for!

 

About Author

This article is written by Ankit Anand, marketing manager at ClientFlow.com , a project management and Shared Inbox tool

https://ift.tt/2NCJbgp

The post Top 5 Tools for Complete SEO Analysis appeared first on EDKENT® MEDIA.

Top 5 Tools for Complete SEO Analysis

In the recent years, digital marketing has been getting tougher and tougher, and not without a reason. With a larger number of businesses putting up a fight for a small space on Search Engine Results Page, this was something we, as marketers, had all been expecting. Add to it the ever-changing search algorithms of major search engines like Google and Bing amongst others, and at one point or the other, we all find ourselves in a desperate need for some assistance to analyse if the websites we are working on, are good enough for these search giants.

How do we go about it? Simple, we use one of the many SEO analysis tools out there. However, given the humongous number of tools available, it can be a little daunting to pick the one that can promise a comprehensive analysis. But, don’t worry! We have got you covered. We have consolidated a list of 5 SEO analysis tools which can offer you the much-required insight about your website content optimisation, and led you in the right direction! So, let’s get started.

 

1. WooRank

Woo Rank is one of the most effective tools which can offer you the much-desired assistance when it comes to identifying the various SEO elements that hold significance, while also optimising them.

To understand this elaborately designed tool in a nutshell, WooRank essentially ranks your website on a scale of 100. This scoring is based on as many as 70 distinct criteria. While the free version helps you measure and optimise the site’s performance, the advanced version will offer you with an in-depth analysis of each page, while highlighting the pain points, so that you can address them on your accord.

We love WooRank because –

• It offers an insight regarding the compatibility of the website on mobile phones and hand-held devices.
• It offers detailed analysis pertaining to various on-page SEO aspects such as keyword consistency, backlinks, broken links, meta tags and meta description amongst others!  
• It offers a distinct usability report with comprehensive information about website load time, page sizes and structured data markup, which can help you spot the areas that need your attention.
• It provides traffic estimates in comparison to the competitors, to give you a fair idea of the visibility and performance of your website.
• It enables you to download and publish reports, for future reference.

 

1. SEO Analyzer

When it comes to the ease of use, SEO Analyser is one tool that will win your heart over. This tool works incredibly well, in the respect that the website analysis conducted by it, underlines aspects which may prove detrimental to your ranking, like inbound links, duplicate content, duplicate URLs etc. the tool is designed to help you improve the SERP rankings.

We love SEO Analyser because –

• It analyses a wide range of aspects, including but not limited to – website speed, the total number of backlinks, dynamic URLs, keyword placement and consistency, social media shares and their impact and the number of indexed pages.

• The tool offers Page level SEO recommendations.
• SEO analyser is one of the fastest analysis tools, you can get your hands on.
• It generates a comprehensive report, which can be downloaded and published for later use.
• It points out to the problem areas in the strategy for your website, thereby helping you improve its SEO.
• It provides assistance in increasing website traffic, thereby helping you climb the rankings.  

1. SEMrush

If you have been around the world of digital marketing, even for a little while, chances are you already know this tool. And its popularity doesn’t come unwarranted. You can almost always rely on SEMrush to provide you with a detailed analysis of your domain, as well as its individual pages.

We love SEMrush because –

• It helps you analyse any page that you would like, through a simple plugin
• It offers a quick synopsis for each keyword, complete with the page’s rank for the specific keyword and its search volume so that you can understand its relevance, and choose to boost its use or dismiss it, accordingly.
• It offers an extensive comparison of one or more of your web pages, with that of the competitors, thereby letting you understand the strengths and weaknesses of your pages.
• It also provides an insight pertaining to various on-page SEO techniques, that you may want to incorporate for your website.

1. Link Research Tools

As the name suggests, LRT is essentially designed to help offer you with an extensive backlink report. If you are wondering about the relationship between SEO and backlinking, let us tell you, in a large number of cases, backlinks bring in as much traffic as SEO, with the comparatively lower competition. The fact that corporate giants such as eBay and Linkedin depend on LRT for its extensive analysis of the backlink profiles stands as a testimony to the significance of this aspect. As a matter of fact, links have become a more substantial

We love Link Research Tools because –

• It is designed to scan the internet for new links, and offers Link Alerts, when it spots a new link for your chosen website or web pages.
• It helps deal with Google penalty in an efficient manner by ensuring that Google gets to your disavow file at an unprecedented speed, thus ensuring a swift recovery period.
• It offers elaborate competitor analysis, thanks to the dedicated Competitive Link Velocity Tool (CLV). This helps you gain a better understanding of Google’s purview of your website, and your business thus helping you work towards better rankings!

 

1. Found

Coming to our last tool on this list Found, which gets is excited not just because it’s comparatively new in the market, but also because it is meticulously designed to take a keen look at some of the most impactful SEO aspects pertaining to organic search results. This, along with the fact that it is available as an app, is essentially what sets Found apart from the others on this list.

We love Found because –

• It helps spot SEO blunders like slow load times, erratic sitemaps and canonicalization amongst others.
• It provides a comprehensive report on the most robust inbound links
• It enables you to view full link metrics
• It offers an exhaustive report of aspects pertaining to link analysis including image links, missing content or attribute, nofollow links etc.
• It offers downloadable PDF reports.

As you may already know, website analysis is an indispensable part of a competent SEO strategy, which is why it makes complete sense for us, as digital marketers, to take some time out to use and understand these tools. Once we know what works for us, and what doesn’t we can simply go ahead with one or more of them and work our way towards the highest rankings on SERPs. Now isn’t that what we all want, and sometimes even secretly pray for!

 

About Author

This article is written by Ankit Anand, marketing manager at ClientFlow.com , a project management and Shared Inbox tool

https://ift.tt/2NCJbgp

The post Top 5 Tools for Complete SEO Analysis appeared first on EDKENT® MEDIA.

from EDKENT® MEDIA https://ift.tt/2DpxqoN
via

How to Create the Perfect Instagram Post for Your Brand

 

Instagram has what it takes to make your brand look great. But the platform doesn’t do all the work for you. Crafting the perfect Instagram post that accurately and professionally depicts your brand takes skill and know-how, especially if you want your posts to appear at the top of users’ feeds.

Before we dive into key tips for creating the perfect Instagram post for your brand, you should have a basic understanding of how the platform’s algorithm works.

Instagram’s Algorithm

Instagram’s latest algorithm prioritizes content based on how relevant and meaningful it is to each individual user. The more relevant and meaningful the content, the higher up it appears in the feed. The algorithm measures relevance using engagement. For example, if you frequently like or comment on posts by your friend Sasha, anything Sasha posts will appear higher in your feed. Similarly, if you often click on videos for sportswear, Instagram will push that type of content higher in your feed.

 

There are four specific factors Instagram’s algorithm uses for prioritizing content:

 

1. Number of engagement on posts (likes, shares, and comments)
2. Relationship with the Instagram user
3. Time of post
4. Profile searches

 

These are the four factors to keep in mind when constructing your Instagram posts.

How to Create Your Post

Now that you have a good idea of how Instagram’s algorithm prioritizes content, you can begin constructing the perfect post that will appear higher in users’ feeds. When you’re making your post, you need to:

 

• Include high-quality photos or videos that are relevant and visually appealing
• Use relevant and unique hashtags
• Keep it sweet and simple
• Post when your audience is online
• Humanize your brand

Include High-Quality Photos or Videos

Nobody likes pixelated media or media that screams “an amateur made this.” Take the time to make your photos or videos, whichever you choose to include in your post, look crisp and professional. Users are more likely to engage with content that is of high quality, which will help boost your post to the top of feeds.

To make your media visually appealing, consider the color scheme of your brand and be sure to incorporate it somehow into your post. For example, Coca-Cola would not want to use the colors green and orange (the color theme for Mountain Dew) in its photos or videos. When you think Coke, you think red and white, right? Anything else doesn’t make sense. So remain consistent with your brand’s color scheme.

 

Your media should also be relevant to your brand. Going back to the Coke example, why would the brand post a random photo of a couple sleeping? Unless, of course, the photo also included dream bubbles above the couple’s heads with a bottle of Coke, in which case it would then be relevant.

Use Relevant and Unique Hashtags

 

Hashtags allow you to appear in users’ search results when they enter certain words or phrases in Search. The more users search for hashtags unique to your brand and click on your posts, the higher up Instagram will prioritize your content.

 

There are a few important things to keep in mind when adding hashtags to your post. First, they should be simple but unique. You want to be sure it won’t get lost in the midst of thousands of other posts with the same hashtag. For example, #CatsInABox is better than just #Cats.

Second, you want the hashtags to be relevant to your brand and your message. So if your post is about back-to-school shopping, hashtags like #ItsBackToBackpacks or #UltimateSchoolGiveaway would be relevant, whereas #Kittens or #Chocolate would not. It also helps to include your brand or business name in at least one hashtag, like Oreo does in the hashtag #OreoHorrorStories.

 

Finally, you should include more than one hashtag in your post, but not too many. Too many hashtags could make your post look like spam, which hurts your place in feeds. Not to mention it decreases the amount of engagement your post will get. But you want to include about four to six hashtags in your post, as this will help boost your appearance in search results.

Keep It Sweet and Simple

 

The more complex your message, the harder it will be for users to get it. And the harder it is for users to get, the lower Instagram will push it in feeds. Don’t include too much information in your post. For example, if you are trying to promote a particular sale, don’t try to stuff information about your employees or brand mission in there as well. Focus just on the sale in both your media and the caption.

Try not to make your caption the size of a long paragraph. Users don’t usually want to spend a lot of time reading captions in posts by brands, unless, of course, you offer an outstanding benefit that you describe at length in the caption, in which case you need to make sure to draw their attention to it using your chosen media. But be sure to make your message clear and not complex. Shorter sentences are best.

Post When Your Audience Is Online

You’ll need to really know your audience to do this one. For example, if your target audience is adult men who work day jobs and have to support a family, you want to post after a typical work day ends (5 p.m.) as well as after dinner and family time, which brings you to sometime later in the evening. If your audience is primarily Gen Zs, the time they’d be most likely to see your post will depend on whether or not school is in session.

 

The time of day you post is important because new content is being jammed into users’ feeds all the time. If you post at a time when your audience is not online, the chances are higher that new content will push your post lower in feeds, decreasing the likelihood that your post will be seen. So research your audience and schedule your posts for times when they’ll be online.

Humanize Your Brand

 

Users don’t typically browse Instagram with the intent to look at promotional content from brands. They want to see meaningful content. When making your post, think of ways to humanize your brand rather than simply push a sale. Coca-Cola, for example, can humanize its brand by saying something like “Tag a friend who owes you a Coke” instead of pushing “Buy a Coke today!” The former has a social playfulness to it that users are more likely to engage with the social media platform. If users come across the latter, in contrast, they are more likely to keep scrolling.

One way to humanize your brand is to share photos or video of employees or preparation for an event. For example, if you’re a clothing retailer getting ready for a Black Friday sale, share a post with a video of store employees doing a pregame cheer. Users will see that there are people behind your brand, which will make you more interesting. Your brand will feel more like an Instagram friend to them rather than just an automated advertisement trying to get their money.

Conclusion

Confident, inspired, prepared. This is how you should now feel as you get ready to make the perfect Instagram post for your brand. Instagram presents a lot of opportunity and is ready to work for you. All you have to do is prove to the platform that you’re number one!

The post How to Create the Perfect Instagram Post for Your Brand appeared first on EDKENT® MEDIA.

from EDKENT® MEDIA https://ift.tt/2xln5Vh
via

How to Create the Perfect Instagram Post for Your Brand

 

Instagram has what it takes to make your brand look great. But the platform doesn’t do all the work for you. Crafting the perfect Instagram post that accurately and professionally depicts your brand takes skill and know-how, especially if you want your posts to appear at the top of users’ feeds.

Before we dive into key tips for creating the perfect Instagram post for your brand, you should have a basic understanding of how the platform’s algorithm works.

Instagram’s Algorithm

Instagram’s latest algorithm prioritizes content based on how relevant and meaningful it is to each individual user. The more relevant and meaningful the content, the higher up it appears in the feed. The algorithm measures relevance using engagement. For example, if you frequently like or comment on posts by your friend Sasha, anything Sasha posts will appear higher in your feed. Similarly, if you often click on videos for sportswear, Instagram will push that type of content higher in your feed.

 

There are four specific factors Instagram’s algorithm uses for prioritizing content:

 

1. Number of engagement on posts (likes, shares, and comments)
2. Relationship with the Instagram user
3. Time of post
4. Profile searches

 

These are the four factors to keep in mind when constructing your Instagram posts.

How to Create Your Post

Now that you have a good idea of how Instagram’s algorithm prioritizes content, you can begin constructing the perfect post that will appear higher in users’ feeds. When you’re making your post, you need to:

 

• Include high-quality photos or videos that are relevant and visually appealing
• Use relevant and unique hashtags
• Keep it sweet and simple
• Post when your audience is online
• Humanize your brand

Include High-Quality Photos or Videos

Nobody likes pixelated media or media that screams “an amateur made this.” Take the time to make your photos or videos, whichever you choose to include in your post, look crisp and professional. Users are more likely to engage with content that is of high quality, which will help boost your post to the top of feeds.

To make your media visually appealing, consider the color scheme of your brand and be sure to incorporate it somehow into your post. For example, Coca-Cola would not want to use the colors green and orange (the color theme for Mountain Dew) in its photos or videos. When you think Coke, you think red and white, right? Anything else doesn’t make sense. So remain consistent with your brand’s color scheme.

 

Your media should also be relevant to your brand. Going back to the Coke example, why would the brand post a random photo of a couple sleeping? Unless, of course, the photo also included dream bubbles above the couple’s heads with a bottle of Coke, in which case it would then be relevant.

Use Relevant and Unique Hashtags

 

Hashtags allow you to appear in users’ search results when they enter certain words or phrases in Search. The more users search for hashtags unique to your brand and click on your posts, the higher up Instagram will prioritize your content.

 

There are a few important things to keep in mind when adding hashtags to your post. First, they should be simple but unique. You want to be sure it won’t get lost in the midst of thousands of other posts with the same hashtag. For example, #CatsInABox is better than just #Cats.

Second, you want the hashtags to be relevant to your brand and your message. So if your post is about back-to-school shopping, hashtags like #ItsBackToBackpacks or #UltimateSchoolGiveaway would be relevant, whereas #Kittens or #Chocolate would not. It also helps to include your brand or business name in at least one hashtag, like Oreo does in the hashtag #OreoHorrorStories.

 

Finally, you should include more than one hashtag in your post, but not too many. Too many hashtags could make your post look like spam, which hurts your place in feeds. Not to mention it decreases the amount of engagement your post will get. But you want to include about four to six hashtags in your post, as this will help boost your appearance in search results.

Keep It Sweet and Simple

 

The more complex your message, the harder it will be for users to get it. And the harder it is for users to get, the lower Instagram will push it in feeds. Don’t include too much information in your post. For example, if you are trying to promote a particular sale, don’t try to stuff information about your employees or brand mission in there as well. Focus just on the sale in both your media and the caption.

Try not to make your caption the size of a long paragraph. Users don’t usually want to spend a lot of time reading captions in posts by brands, unless, of course, you offer an outstanding benefit that you describe at length in the caption, in which case you need to make sure to draw their attention to it using your chosen media. But be sure to make your message clear and not complex. Shorter sentences are best.

Post When Your Audience Is Online

You’ll need to really know your audience to do this one. For example, if your target audience is adult men who work day jobs and have to support a family, you want to post after a typical work day ends (5 p.m.) as well as after dinner and family time, which brings you to sometime later in the evening. If your audience is primarily Gen Zs, the time they’d be most likely to see your post will depend on whether or not school is in session.

 

The time of day you post is important because new content is being jammed into users’ feeds all the time. If you post at a time when your audience is not online, the chances are higher that new content will push your post lower in feeds, decreasing the likelihood that your post will be seen. So research your audience and schedule your posts for times when they’ll be online.

Humanize Your Brand

 

Users don’t typically browse Instagram with the intent to look at promotional content from brands. They want to see meaningful content. When making your post, think of ways to humanize your brand rather than simply push a sale. Coca-Cola, for example, can humanize its brand by saying something like “Tag a friend who owes you a Coke” instead of pushing “Buy a Coke today!” The former has a social playfulness to it that users are more likely to engage with the social media platform. If users come across the latter, in contrast, they are more likely to keep scrolling.

One way to humanize your brand is to share photos or video of employees or preparation for an event. For example, if you’re a clothing retailer getting ready for a Black Friday sale, share a post with a video of store employees doing a pregame cheer. Users will see that there are people behind your brand, which will make you more interesting. Your brand will feel more like an Instagram friend to them rather than just an automated advertisement trying to get their money.

Conclusion

Confident, inspired, prepared. This is how you should now feel as you get ready to make the perfect Instagram post for your brand. Instagram presents a lot of opportunity and is ready to work for you. All you have to do is prove to the platform that you’re number one!

The post How to Create the Perfect Instagram Post for Your Brand appeared first on EDKENT® MEDIA.

7 Best Ways to Improve E-Commerce by Online Marketing

Online marketing is immensely beneficial to your e-commerce business- it has the capacity to enhance your organizational growth and increase your customer base.

When you are deeply engaged with an e-commerce webdesign business, one of the greatest things you should do will be to get people to buy the products and services you are selling. If you are selling products and services, and no one is buying them, then you are taking a walk:

Create original content marketing campaigns

When it comes to online marketing of your products or services, content is king. If you publish high-quality content on your website, it will not only attract, engage, but will retain your audience.

With original contents, you can easily inspire site visitors into high paying customers. You can do this effectively with blogs and features, and let the blogs comes with a ‘call to action’ and let it be clearly towards the end of the article.  It should provide further information for the visitor, by showing them where to click and buy a product or service. Please your website needs to be hosted by a professional web host company like BlueHost.

Try as much as possible to tie your high quality contents to your social media handles- this will inspire your friends and followers to like and share it with their contacts. Publishing regular contents on your website will position you as an authority in the field.

SEO and Link-Building

Your ecommerce seo business needs good search engine optimization. This is very necessary, and it will enable the products and services you provide to be highly visible on the search engines such as Google, Bing, Yahoo and many more.  Ranking is very essential, and studies show that being at the top page of the search results will generate more traffic to your website.

Your contents should have well-written Meta descriptions, Meta titles and keywords- all these should promote your products or services to potential audience when they conduct online search.

Writing quality contents and sharing them with links to your products and services will grow your customer base, enhance your website’s domain authority and boost your site traffic. The good news is that these activities will help you to rank well on the search engines and invariably grow your audience.

Reduce Shopping Cart Abandonment

There is high rate of shopping cart abandonment, and this implies that most people that add products on your cart may never buy from you. So, it is important you try as much as you can to convince them to come back and complete their orders.

Below are some of the things you can do to minimize your shopping cart abandonment:

• Contact interested buyers by sending them a shopping cart abandonment email periodically.
• provide free shipping services
• simplify your checkout
• provide price match guarantee
• Simplify the checkout and the navigation process and lots more.

Use Social Media and email marketing to your advantage

Social media and email marketing are also great keys to online marketing. In fact a recent study from the British Direct Marketing Association maintains that for every £1 on online marketing, you will gain another $38 or more. If it is done well, email marketing and social media can be one of the greatest ways to build and retain high quality customer base for your e-commerce website.

Producing and distributing weekly or monthly newsletter to your networks remains one of the greatest ways to keep your networks deeply engaged with your products or services. If people are happy with your contents, they will be looking forward to it every week or month.

Get more Ecommerce Traffic from PPC

If you have upped your Facebook, twitter, LinkedIn, Instagram game and drive traffic, increase organic traffic with search engine optimization then, the next thing to do is to get involved with more search engine marketing.

This is one of the greatest ways to drive additional traffic from the search engines. Another great thing you should know is to find out the one that will perfectly work for your brand, and then do everything within your power to optimize your advertising campaigns as well.

Don’t ignore the power of mobile devices

Having a mobile friendly website will inspire your visitors to buy your products or services more effectively. In fact a recent study says that over one third of every purchase is made on mobile.

So, in order to enjoy the benefits that come with mobile devices, you are expected to maximize conversions, and see how you can provide best mobile experience to users; ensure the site is highly responsive, loads faster on mobile, improves site search, a complete a mobile website, simplify the checkout process, optimize your site navigation and menus.

Grow using affiliate marketing

The main reason why you should use affiliate marketing is to boost the number of your customers. Another name for affiliate marketing is outsourced marketing. Below are some of the reasons you should consider using affiliate marketing. It can promote your ecommerce business through various platforms like paid traffic, email blast, reviewing products, blog post, etc. You can only pay when an affiliate generates a paying customer, and not when they drive traffic. In affiliate marketing, you are only paying for results.

The post 7 Best Ways to Improve E-Commerce by Online Marketing appeared first on EDKENT® MEDIA.

7 Best Ways to Improve E-Commerce by Online Marketing

Online marketing is immensely beneficial to your e-commerce business- it has the capacity to enhance your organizational growth and increase your customer base.

When you are deeply engaged with an e-commerce webdesign business, one of the greatest things you should do will be to get people to buy the products and services you are selling. If you are selling products and services, and no one is buying them, then you are taking a walk:

Create original content marketing campaigns

When it comes to online marketing of your products or services, content is king. If you publish high-quality content on your website, it will not only attract, engage, but will retain your audience.

With original contents, you can easily inspire site visitors into high paying customers. You can do this effectively with blogs and features, and let the blogs comes with a ‘call to action’ and let it be clearly towards the end of the article.  It should provide further information for the visitor, by showing them where to click and buy a product or service. Please your website needs to be hosted by a professional web host company like BlueHost.

Try as much as possible to tie your high quality contents to your social media handles- this will inspire your friends and followers to like and share it with their contacts. Publishing regular contents on your website will position you as an authority in the field.

SEO and Link-Building

Your ecommerce seo business needs good search engine optimization. This is very necessary, and it will enable the products and services you provide to be highly visible on the search engines such as Google, Bing, Yahoo and many more.  Ranking is very essential, and studies show that being at the top page of the search results will generate more traffic to your website.

Your contents should have well-written Meta descriptions, Meta titles and keywords- all these should promote your products or services to potential audience when they conduct online search.

Writing quality contents and sharing them with links to your products and services will grow your customer base, enhance your website’s domain authority and boost your site traffic. The good news is that these activities will help you to rank well on the search engines and invariably grow your audience.

Reduce Shopping Cart Abandonment

There is high rate of shopping cart abandonment, and this implies that most people that add products on your cart may never buy from you. So, it is important you try as much as you can to convince them to come back and complete their orders.

Below are some of the things you can do to minimize your shopping cart abandonment:

• Contact interested buyers by sending them a shopping cart abandonment email periodically.
• provide free shipping services
• simplify your checkout
• provide price match guarantee
• Simplify the checkout and the navigation process and lots more.

Use Social Media and email marketing to your advantage

Social media and email marketing are also great keys to online marketing. In fact a recent study from the British Direct Marketing Association maintains that for every £1 on online marketing, you will gain another $38 or more. If it is done well, email marketing and social media can be one of the greatest ways to build and retain high quality customer base for your e-commerce website.

Producing and distributing weekly or monthly newsletter to your networks remains one of the greatest ways to keep your networks deeply engaged with your products or services. If people are happy with your contents, they will be looking forward to it every week or month.

Get more Ecommerce Traffic from PPC

If you have upped your Facebook, twitter, LinkedIn, Instagram game and drive traffic, increase organic traffic with search engine optimization then, the next thing to do is to get involved with more search engine marketing.

This is one of the greatest ways to drive additional traffic from the search engines. Another great thing you should know is to find out the one that will perfectly work for your brand, and then do everything within your power to optimize your advertising campaigns as well.

Don’t ignore the power of mobile devices

Having a mobile friendly website will inspire your visitors to buy your products or services more effectively. In fact a recent study says that over one third of every purchase is made on mobile.

So, in order to enjoy the benefits that come with mobile devices, you are expected to maximize conversions, and see how you can provide best mobile experience to users; ensure the site is highly responsive, loads faster on mobile, improves site search, a complete a mobile website, simplify the checkout process, optimize your site navigation and menus.

Grow using affiliate marketing

The main reason why you should use affiliate marketing is to boost the number of your customers. Another name for affiliate marketing is outsourced marketing. Below are some of the reasons you should consider using affiliate marketing. It can promote your ecommerce business through various platforms like paid traffic, email blast, reviewing products, blog post, etc. You can only pay when an affiliate generates a paying customer, and not when they drive traffic. In affiliate marketing, you are only paying for results.

The post 7 Best Ways to Improve E-Commerce by Online Marketing appeared first on EDKENT® MEDIA.

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What You Need to Do and Avoid in Your Email Marketing Campaigns

Email marketing campaigns are tough campaigns to run yet they are still considered one of the most effective marketing techniques out there. However, as a small business owner, you won’t have as much budget as a globally-operating business and mistakes simply cannot afford to be made.

So you can maximise your business’s opportunities and ensure your emails are successful here are some of the best things you need to be practising, as well as some of the worst.

Do – Format Your Emails

Learning how to format your emails properly is one of the most important things if you want to be taken seriously. A block of text will usually end up unread and some out dated formatting techniques – like using coloured highlighting and childish fonts – might make you seem unprofessional.

Learn the basics of good formatting – say the most important things in your headings and have at least three to four of them depending on the length of your email, bold the bits or words that you want to draw attention to, have short paragraphs and so on.

People usually don’t have a lot of time to read your email and if you want to leave an impression on them, make your emails easy to scan and let your readers get the most out of it without spending too much time on reading.

Avoid – Using Shy Calls to Action

The call to action features of your emails, such as the ones that say ‘ ‘Buy Now’, cannot be hidden away in your emails because people are lazy and won’t actively look for them. Don’t be afraid to make them clear and to ensure they stand out.

After all, people will expect to see them so making them as clear as possible is a great way to make sure your readers act.

Do – Organise Your Mailing Lists

Using automated email services, you’ll have the ability to organize and separate your email contacts into certain groups. This is so important as it helps you to use targeted emails much more effectively.

For instance, you could divide your list based on their interests, education, location, gender etc. This will help you create custom emails that are much more effective. If using tools like Flash Issue or Constant Contact, you’ll be able to manage your lists effortlessly.

Avoid – Poor Subject Lines

After you’ve sent an email and it arrives in your reader’s inbox, the only thing that is going to make them want to open the email is the subject line so make sure that it’s clear and has impact.

Get creative, think outside of the box and think of something unique and eye-catching that matches your brand and will make your emails far more likely to be opened. Use tools like Viawriting to make sure your subject lines fit in the average browser size or resources like Academ advisor to create them on your behalf.

Do – Test Your Emails

Just like anything in life, you’re probably not going to be able to create the perfect emails first time, but you won’t be able to tell before you start sending them out. Or can you?

If you’re sending out an important email, be sure to create two versions and then A/B test them to make sure they work before you send them out and potentially lose leads.

Avoid – Forgetting to Analyse Your Performance

Analysing your performance throughout the year is one of the most important things when it comes to your email marketing campaigns. Without it, you wouldn’t be able to know how successful a certain aspect was or what needs to be changed. This is the only way to know if your business is growing or not.

Start by measuring the content marketing ROI to see how your blog or website converts visitors into leads. Then you can see how well are those leads responding to your emails – open rates, click-through rates and so on.

Analyse your performance to make the best decisions you can regarding your business.

Final Thoughts

As you can see, email marketing can become your best friend if you are a small business owner. It’s a unique and versatile approach to your customers on a more personal level. Follow these tips on what to do – and especially on what not to do – and you’ll be on your way to quality business improvements.

Author’s bio:

Freddie Tubbs is an email marketing consultant at Ukwritings. He regularly takes part in digital marketing conferences and contributes articles to Essayroo and Boomessays blogs.

The post What You Need to Do and Avoid in Your Email Marketing Campaigns appeared first on EDKENT® MEDIA.

What You Need to Do and Avoid in Your Email Marketing Campaigns

Email marketing campaigns are tough campaigns to run yet they are still considered one of the most effective marketing techniques out there. However, as a small business owner, you won’t have as much budget as a globally-operating business and mistakes simply cannot afford to be made.

So you can maximise your business’s opportunities and ensure your emails are successful here are some of the best things you need to be practising, as well as some of the worst.

Do – Format Your Emails

Learning how to format your emails properly is one of the most important things if you want to be taken seriously. A block of text will usually end up unread and some out dated formatting techniques – like using coloured highlighting and childish fonts – might make you seem unprofessional.

Learn the basics of good formatting – say the most important things in your headings and have at least three to four of them depending on the length of your email, bold the bits or words that you want to draw attention to, have short paragraphs and so on.

People usually don’t have a lot of time to read your email and if you want to leave an impression on them, make your emails easy to scan and let your readers get the most out of it without spending too much time on reading.

Avoid – Using Shy Calls to Action

The call to action features of your emails, such as the ones that say ‘ ‘Buy Now’, cannot be hidden away in your emails because people are lazy and won’t actively look for them. Don’t be afraid to make them clear and to ensure they stand out.

After all, people will expect to see them so making them as clear as possible is a great way to make sure your readers act.

Do – Organise Your Mailing Lists

Using automated email services, you’ll have the ability to organize and separate your email contacts into certain groups. This is so important as it helps you to use targeted emails much more effectively.

For instance, you could divide your list based on their interests, education, location, gender etc. This will help you create custom emails that are much more effective. If using tools like Flash Issue or Constant Contact, you’ll be able to manage your lists effortlessly.

Avoid – Poor Subject Lines

After you’ve sent an email and it arrives in your reader’s inbox, the only thing that is going to make them want to open the email is the subject line so make sure that it’s clear and has impact.

Get creative, think outside of the box and think of something unique and eye-catching that matches your brand and will make your emails far more likely to be opened. Use tools like Viawriting to make sure your subject lines fit in the average browser size or resources like Academ advisor to create them on your behalf.

Do – Test Your Emails

Just like anything in life, you’re probably not going to be able to create the perfect emails first time, but you won’t be able to tell before you start sending them out. Or can you?

If you’re sending out an important email, be sure to create two versions and then A/B test them to make sure they work before you send them out and potentially lose leads.

Avoid – Forgetting to Analyse Your Performance

Analysing your performance throughout the year is one of the most important things when it comes to your email marketing campaigns. Without it, you wouldn’t be able to know how successful a certain aspect was or what needs to be changed. This is the only way to know if your business is growing or not.

Start by measuring the content marketing ROI to see how your blog or website converts visitors into leads. Then you can see how well are those leads responding to your emails – open rates, click-through rates and so on.

Analyse your performance to make the best decisions you can regarding your business.

Final Thoughts

As you can see, email marketing can become your best friend if you are a small business owner. It’s a unique and versatile approach to your customers on a more personal level. Follow these tips on what to do – and especially on what not to do – and you’ll be on your way to quality business improvements.

Author’s bio:

Freddie Tubbs is an email marketing consultant at Ukwritings. He regularly takes part in digital marketing conferences and contributes articles to Essayroo and Boomessays blogs.

The post What You Need to Do and Avoid in Your Email Marketing Campaigns appeared first on EDKENT® MEDIA.

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Marketing Trends That Will Take Over The eCommerce World

We have barely managed to make a few steps, and more than a half of 2018 is already gone. If you are an eCommerce business, you have probably already noticed how fast the trends are changing, with some of them booming and setting in to stay for a good while, and others turning out to be mere fads that have come and gone. However, the fact is that eCommerce is constantly growing and changing, and it is simply a necessity to stay up to date with all the trends that are out there, such as those related to the software that business are employing in order to become more efficient, various website and marketing asset designs that are “in”, eCommerce SEO factors that make websites perform a lot better, and so on.

With the growth of eCommerce, there is also the rise in competition, so you need to stay ahead of the game. In this article, we are going to discuss some of the marketing trends that will very likely take over the eCommerce web design world, and which you need to embrace in order to manage to stay on top, instead of drowning in the sea of businesses that are paying more attention than you are.

Social media

It’s probably beyond obvious how much social media is only gaining power as times goes by. If you are still lagging behind and don’t have a strong social media presence, then you are definitely missing out on a lot and your marketing strategy needs to be improved. One thing that is constantly changing is the way that people approach each platform, consume the information, and do something according to it.

For starters, social media is essential for building your brand. This is one of the best places to show off what kind of personality your brand represents, and engage with your customer base. It is important that you are user-friendly and human so that they can truly connect with you. And, of course, make sure that you are as responsive as possible.

We are all well-aware of Facebook ads and promotions. Facebook will often suggest that you boost a post, but it doesn’t mean that it will do you much good. So, it is essential that you pick the right posts, boost them as ads, and then keep retargeting them so that your fans are constantly reminded of your products or services.

Artificial intelligence

The power and use of AI in marketing is an arrow pointing up on future prediction charts. The fact is that marketers now have a lot of data that they can assess in order to properly implement AI into their platforms. Basically, it’s all about personalization – getting the right info about what your customers want and delivering it to them.

In other words, the AI improves the whole process of coming up with a detailed customer-oriented approach, which is now something that people appreciate more than ever. There are businesses out there which are incorporating chatbots to do the marketing, customer service, and sales for them. Even though this idea may seem to oppose the previously mentioned “human approach of social media engagement”, the fact is that bots are fast and simple, and for those businesses that have decided to use them, they make an original and quick-serving solution. So, you do the talk, and let a chatbot do the walk.

The same goes for the rise of voice search compatibility. More and more people are becoming comfortable with dealing with their orders by using their voices. A good example is Walmart. They decided to enable their customers to order anything via Google Express by using voice commands. They also plan to make it possible for people to make in-store pickup orders by using Google Home.

Omni-channel platforms

So, as we have ascertained, the competition is on the rise, but so is the segmentation of your customer base. This is why a lot of eCommerce businesses are looking for a way to set up an omnichannel presence. It’s becoming increasingly important, as it is a way to gain a larger customer base. For example, you are probably well aware of how cookies play the role in which ads a particular user is going to receive.

Back in the day, it was mostly all about desktop computers. Now, marketers have are pretty much aware how many of their customers have embraced using smartphones as their main way of searching for products and services and purchasing them. With the huge competition that has almost led to the level of market saturation, businesses have realized how important it is to go omnichannel and make their websites work in a wide variety of different devices.

Furthermore, this is where it came to the rise of such platforms that enable you to cover multiple vendors and combine different channels, such as online, mobile, in-store, and even commerce channels across borders. A great thing is that you can also find an open source marketing platform. This means that you can use various marketing methods and models for free, and even help improve them in time.

What is certain about the future is that trends will continue to evolve. Some of the will keep on rising, while others will eventually be surpassed by something better. It is up to you as an eCommerce marketer to stay up to date with these trends if you truly want to keep your business on top of the waves, because the competition is huge and fierce.

The post Marketing Trends That Will Take Over The eCommerce World appeared first on EDKENT® MEDIA.

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via

Marketing Trends That Will Take Over The eCommerce World

We have barely managed to make a few steps, and more than a half of 2018 is already gone. If you are an eCommerce business, you have probably already noticed how fast the trends are changing, with some of them booming and setting in to stay for a good while, and others turning out to be mere fads that have come and gone. However, the fact is that eCommerce is constantly growing and changing, and it is simply a necessity to stay up to date with all the trends that are out there, such as those related to the software that business are employing in order to become more efficient, various website and marketing asset designs that are “in”, eCommerce SEO factors that make websites perform a lot better, and so on.

With the growth of eCommerce, there is also the rise in competition, so you need to stay ahead of the game. In this article, we are going to discuss some of the marketing trends that will very likely take over the eCommerce web design world, and which you need to embrace in order to manage to stay on top, instead of drowning in the sea of businesses that are paying more attention than you are.

Social media

It’s probably beyond obvious how much social media is only gaining power as times goes by. If you are still lagging behind and don’t have a strong social media presence, then you are definitely missing out on a lot and your marketing strategy needs to be improved. One thing that is constantly changing is the way that people approach each platform, consume the information, and do something according to it.

For starters, social media is essential for building your brand. This is one of the best places to show off what kind of personality your brand represents, and engage with your customer base. It is important that you are user-friendly and human so that they can truly connect with you. And, of course, make sure that you are as responsive as possible.

We are all well-aware of Facebook ads and promotions. Facebook will often suggest that you boost a post, but it doesn’t mean that it will do you much good. So, it is essential that you pick the right posts, boost them as ads, and then keep retargeting them so that your fans are constantly reminded of your products or services.

Artificial intelligence

The power and use of AI in marketing is an arrow pointing up on future prediction charts. The fact is that marketers now have a lot of data that they can assess in order to properly implement AI into their platforms. Basically, it’s all about personalization – getting the right info about what your customers want and delivering it to them.

In other words, the AI improves the whole process of coming up with a detailed customer-oriented approach, which is now something that people appreciate more than ever. There are businesses out there which are incorporating chatbots to do the marketing, customer service, and sales for them. Even though this idea may seem to oppose the previously mentioned “human approach of social media engagement”, the fact is that bots are fast and simple, and for those businesses that have decided to use them, they make an original and quick-serving solution. So, you do the talk, and let a chatbot do the walk.

The same goes for the rise of voice search compatibility. More and more people are becoming comfortable with dealing with their orders by using their voices. A good example is Walmart. They decided to enable their customers to order anything via Google Express by using voice commands. They also plan to make it possible for people to make in-store pickup orders by using Google Home.

Omni-channel platforms

So, as we have ascertained, the competition is on the rise, but so is the segmentation of your customer base. This is why a lot of eCommerce businesses are looking for a way to set up an omnichannel presence. It’s becoming increasingly important, as it is a way to gain a larger customer base. For example, you are probably well aware of how cookies play the role in which ads a particular user is going to receive.

Back in the day, it was mostly all about desktop computers. Now, marketers have are pretty much aware how many of their customers have embraced using smartphones as their main way of searching for products and services and purchasing them. With the huge competition that has almost led to the level of market saturation, businesses have realized how important it is to go omnichannel and make their websites work in a wide variety of different devices.

Furthermore, this is where it came to the rise of such platforms that enable you to cover multiple vendors and combine different channels, such as online, mobile, in-store, and even commerce channels across borders. A great thing is that you can also find an open source marketing platform. This means that you can use various marketing methods and models for free, and even help improve them in time.

What is certain about the future is that trends will continue to evolve. Some of the will keep on rising, while others will eventually be surpassed by something better. It is up to you as an eCommerce marketer to stay up to date with these trends if you truly want to keep your business on top of the waves, because the competition is huge and fierce.

The post Marketing Trends That Will Take Over The eCommerce World appeared first on EDKENT® MEDIA.

The Complete On Page Anatomy

The most common terms related to on-page SEO are keyword density and meta tags. In case you are searching for practical strategies which can be used on the website, then you can go through the points mentioned below.

Using SEO-friendly URLs

It is well-known that the first three to five words of a URL are given more importance than the rest of the URL. It has been revealed from studies that the short URLs have a positive impact on the search results. It is recommended to use URLs which are short and sweet. It is also important to include the target keywords in the URL.

Starting the Title with Keyword

The title tag is considered to be the most important on-page SEO factor. If the keyword is closer to the starting of the title then it creates more impact on the search engines. It is not mandatory to start the title with the keyword but it should be located somewhere near the beginning of the title.

The Complete On Page Anatomy

Adding Modifiers to the Title

It is very important to add modifiers to the title because it helps in ensuring a high SEO rank. It is very important to obtain a high search engine rank in order to enhance your business.

Wrapping the Blog Post Title in H1 Tag

It is very important to wrap the title of the blog in an H1 tag. Most content management systems add the H1 title to the blog post title automatically. In some cases, the themes override the settings and you need to check the code of the site in order to make sure that the title receives the H1 status which it deserves. The themes of many content management sites use H1 tags in order to enhance the size of the texts. It is very important to check the code of the site in order to make sure that only one H1 tag is present in each page. The H1 tag should also contain the keyword.

Dazzling with Multimedia

The text in a content can take the content ahead only to a certain extent. You need to include videos, images, diagram as a part of the content, enhance time on the site and reduce the bounce rate of the website.  A lot of diagram, screenshots and images are included in the content in order to make it more interesting and catchy. The content looks appealing as well as it boosts the user interaction signals. The perceived value of the content is also increased and it helps in attracting more and more people to the website.

Wrapping the Subheadings in H2 Tags

It is very important to include the target keyword in at least one subheading and ensure that it is wrapped in an H2 tag. Wrapping the subheading in an H2 tag has provided proven results.

Dropping Keywords in First 100 Words

It is very important to place the keyword within the first 100-150 words of the content. Even though this practice is natural, it should be ensured in order to receive the best results. A large number of people start the post with the help of a long and detailed introduction and the keyword is used much later. It is very important to drop the keywords within the first 100-150 words so that the search engine can easily figure out what the page is about.

Using Responsive Design

The websites which were not mobile-friendly had been penalized by Google. It is very important to make sure that the website is mobile-friendly in order to avoid such penalties. A responsive design plays an important role in making a website mobile-friendly and a website enjoys a lot of search engine traffic in case the website is mobile-friendly.

Using Outbound Links

If you use outbound links to related pages, then it becomes easier for the search engines to figure out the topic of the page. The search engines also ensure that your page provides a lot of information. If you do not make use of outbound links, then it is a major mistake which is quite common. It is important to use, at least, 2-4x outbound links in every 1000 words. The links which are linked should be reflecting on you and the authority sites should be linked as well.

The post The Complete On Page Anatomy appeared first on EDKENT® MEDIA.

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via

The Complete On Page Anatomy

The most common terms related to on-page SEO are keyword density and meta tags. In case you are searching for practical strategies which can be used on the website, then you can go through the points mentioned below.

Using SEO-friendly URLs

It is well-known that the first three to five words of a URL are given more importance than the rest of the URL. It has been revealed from studies that the short URLs have a positive impact on the search results. It is recommended to use URLs which are short and sweet. It is also important to include the target keywords in the URL.

Starting the Title with Keyword

The title tag is considered to be the most important on-page SEO factor. If the keyword is closer to the starting of the title then it creates more impact on the search engines. It is not mandatory to start the title with the keyword but it should be located somewhere near the beginning of the title.

The Complete On Page Anatomy

Adding Modifiers to the Title

It is very important to add modifiers to the title because it helps in ensuring a high SEO rank. It is very important to obtain a high search engine rank in order to enhance your business.

Wrapping the Blog Post Title in H1 Tag

It is very important to wrap the title of the blog in an H1 tag. Most content management systems add the H1 title to the blog post title automatically. In some cases, the themes override the settings and you need to check the code of the site in order to make sure that the title receives the H1 status which it deserves. The themes of many content management sites use H1 tags in order to enhance the size of the texts. It is very important to check the code of the site in order to make sure that only one H1 tag is present in each page. The H1 tag should also contain the keyword.

Dazzling with Multimedia

The text in a content can take the content ahead only to a certain extent. You need to include videos, images, diagram as a part of the content, enhance time on the site and reduce the bounce rate of the website.  A lot of diagram, screenshots and images are included in the content in order to make it more interesting and catchy. The content looks appealing as well as it boosts the user interaction signals. The perceived value of the content is also increased and it helps in attracting more and more people to the website.

Wrapping the Subheadings in H2 Tags

It is very important to include the target keyword in at least one subheading and ensure that it is wrapped in an H2 tag. Wrapping the subheading in an H2 tag has provided proven results.

Dropping Keywords in First 100 Words

It is very important to place the keyword within the first 100-150 words of the content. Even though this practice is natural, it should be ensured in order to receive the best results. A large number of people start the post with the help of a long and detailed introduction and the keyword is used much later. It is very important to drop the keywords within the first 100-150 words so that the search engine can easily figure out what the page is about.

Using Responsive Design

The websites which were not mobile-friendly had been penalized by Google. It is very important to make sure that the website is mobile-friendly in order to avoid such penalties. A responsive design plays an important role in making a website mobile-friendly and a website enjoys a lot of search engine traffic in case the website is mobile-friendly.

Using Outbound Links

If you use outbound links to related pages, then it becomes easier for the search engines to figure out the topic of the page. The search engines also ensure that your page provides a lot of information. If you do not make use of outbound links, then it is a major mistake which is quite common. It is important to use, at least, 2-4x outbound links in every 1000 words. The links which are linked should be reflecting on you and the authority sites should be linked as well.

The post The Complete On Page Anatomy appeared first on EDKENT® MEDIA.