Google AdWords Latest Updates – Say Hello to Google Ads (and more)

Two of the primary AdWords update of 2018 tends to focus on the Landing Pages Report and also the increased accuracy of the Customer Match Options. However, there is more.  Take a look at what are the new things that you will find on Google AdWords. Google AdWords is considered as the best and most trusted PPC advertisement network on internet. we at Edkent Media, also are the partners of Google Ads program for our client’s product promotions.

Custom Columns for Keywords and Google Ads

Since the year 2014, the advertiser on Google Ads has taken part in developing an measuring custom metrics at the ad group level and the campaign.  However, in recent time, Google has announced an update which allows the users to do this at the ad and keyword level for the purpose of better specificity. In order to start with the custom columns, you have start with the keyword section of ads and click on the button called column modification. Thereafter, click on the Custom Columns. This is going to bring up improved and new custom column creator just inside the keyword and ad tabs. You will be able to customize the metrics on the basis of the conversion and performance element.

The addition is going to prove really useful when it comes to further analysis of keywords and choose ads instead of the entire ad group. The options are limitless and also customization to the goals as deeps as the ad levels and the keywords.

Google AdWords Latest Updates

Expanded Landing Pages Report

Apart from the new customization options and also the custom columns and the landing pages are known to have secured a fresh overhaul. Originally being released in the year 2017, this page has been modified and updated to reflect diverse and new metrics like cost, clicks, and conversion rates that has been labeled under performance, conversions, and view ability. Along with the new report, the landing pages which you have used for the ad is going to show. This is going to offer you an actionable date such as mobile-friendly clicks. When you are able to understand the performance of the landing page, it is important for the quality scores. It has become even easier. You will be able to check the report on the dashboard.

Customize the columns and the metrics on the basis of the KPIs and you will be able to analyze which landing pages are actually performing the best.

Promotion Extensions

Write a new ad on AdWord is frustrating. You have enough information which you require for communicating with the potential buyers. Yet Google will only offer you with 80 character for the description and 30 characters for the headline. This means that you will not be able to share everything that you require for convincing the cold traffic to purchase from you. More often than not, it is going to leave you boring headlines that people are going to ignore. Headlines which focus too much on the discount and not just a compelling value proposition is good.  The good news is that Google Ads has added promotion extension.

Promotion extension is going to allow you to add another tab of information to the ad displaying your specific products. With the extensions, you will be able to control it when they are shown and also on what device. Thus, it simply means that you will be able to customize the offers on the basis of the device. With this extension, you do not have to bother about copy wastage.

A/B Test Fast

A/B testing ads, creative, and copy are key to success on AdWords.  However, prior to the recent updates, A/B testing was not that easy. It is generally involved in developing multiple campaigns or the ad groups and also launching new tests. However, with new Ad variations and Google Ads experience, you will be able to do an AZ/B test search network ads at a particular sale.  For example, if you want a specific copy, you will be able to apply it to many ads simply with the click of a button. The best thing about this is that the AdWords will show you results which are statistically important.

Expanded Customer Match Options

Google has released a customer matching option to the public. This allowed the AdWord advertisers to upload the files related to customer date for matching up to the existing customers to the target audience. This makes re-marketing much easier than before. People love it because it converts well. You can now upload the files on the existing customer with the help of the mailing address and the phone number for better matching the retail users. You can also create the custom new audience for the existing customers on basis of the two parameters to get an accurate matching.

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Speed Up Your Mobile Site Or Lose Search Ranking

Speed Up Your Mobile Site Or Lose Search Ranking: It is no secret that Smartphones have greatly changed way in which you consume internet to a great extent. Thus, tablets and mobiles have accounted for a high percentage of web traffic than desktop since the year 2016.

This is the reason Google has been rolling our mobile-first index over the last few months. It might have a drastic effect on the SEO performance of websites which aren’t prepared when it to complete force during this year.

Speed Up Your Mobile Site Or Lose Search Ranking

What is the Speed Update All About?

Along with the significant change will come the speed update of Google. This is going to consider the mobile page load time while deciding the search engine ranking. Speed is not just important for search engines it is also going to have a significant impact on the user experience.  Google measures that page speed as the time in between when the page is called and when it is actually loaded. The load time increases from one second to three. Thus, the probability of the visitor bouncing will rise to 32%.

This number can go as high as 106% for about 6 seconds of load time and a whopping 132% for 10 seconds.  If you consider the mobile landing page to load in 22 second, there is a great room for improvement.

Things to Do to Speed Up Mobile Site

Take a look at the certain things that you can do to speed up the mobile sites and miss out on fewer opportunities to cater to the requirements of the audience.

Redirects have turned out to be an easy way to augment SEO and drive more traffic to the website. However, the speed update might pose a challenge.  If you put it simply, redirects are great way to forward visitors from one web address to the other.  As a visitor clicks on the regular mobile link, the device will request a specific document. On the basis of the redirects that are involved, this process is going to add several seconds to the page load time. Hence, it is better to use them sparingly.

Redirects can be pretty slow on mobile because of the various steps that are involved each and every time the device has to communicate with the server.  Mobile users are also less reliable network in comparison to the desktop users.

When you tackle the mobile redirects, consider the tools that are available.  It is going to show you the number of redirects that you have on a particular URL. Thus, you can trace the roots and remove the things that are not necessary.

This is where the designers, marketers, and developers start with when they start to optimize the website for mobile. With the advance of the mobile devices, mobile sites have also advanced. The average size of a mobile page has tripled in between 2011 to 2015 with poorly optimized images to be blamed as they make 63% of the page weight.

The easiest way to scale and compress you image for the mobile site without even sacrificing the quality to make use of a tool compressor. When it comes to the code, you can simply use the cascading style sheets (CSS) media queries that specify which version of the image it has to load on a particular screen dimension for avoiding unnecessary large files.

Minification is actually a programming process that reduces the amount of code on the web page. This doesn’t however mean that you have to sacrifice the features. White space characters, newline character, and annotations are some of the common things off wasted code space.  You should also check for unused CSS styling too, particularly in the websites which have been redesigned or provides several viewing options.

These can be done manually but there are some online tools which will help in automating the minification process.

A visitor sees above-the-fold content when they land on the page, it does not matter if the hidden content is below is ready until the visitor scrolls. There are many ways to achieve this.

• Install Lazy Load jQuery plugin
• Restructure the code in above-the-fold and also below-the-fold sections to get visibility.
• Use just external CSS file or a page-specific and single inline CSS block which allows the above-the-fold content to load quickly.
• Defer the JavaScript till the end of the page load.

Conclusion

Fancy pop-ups and transitions might be helpful but are not necessary during the first few second when the visitor wants to check the content. As JavaScript keeps away parallel download, it might be better to deter it to a later step. It is going to load in few seconds. If you want, you can show the visitors some message or a loading spinner while they wait. In Edkent Media, we do same strategy with out client’s website to make their website faster than others.

The post Speed Up Your Mobile Site Or Lose Search Ranking appeared first on EDKENT® MEDIA.

Speed Up Your Mobile Site Or Lose Search Ranking

Speed Up Your Mobile Site Or Lose Search Ranking: It is no secret that Smartphones have greatly changed way in which you consume internet to a great extent. Thus, tablets and mobiles have accounted for a high percentage of web traffic than desktop since the year 2016.

This is the reason Google has been rolling our mobile-first index over the last few months. It might have a drastic effect on the SEO performance of websites which aren’t prepared when it to complete force during this year.

Speed Up Your Mobile Site Or Lose Search Ranking

What is the Speed Update All About?

Along with the significant change will come the speed update of Google. This is going to consider the mobile page load time while deciding the search engine ranking. Speed is not just important for search engines it is also going to have a significant impact on the user experience.  Google measures that page speed as the time in between when the page is called and when it is actually loaded. The load time increases from one second to three. Thus, the probability of the visitor bouncing will rise to 32%.

This number can go as high as 106% for about 6 seconds of load time and a whopping 132% for 10 seconds.  If you consider the mobile landing page to load in 22 second, there is a great room for improvement.

Things to Do to Speed Up Mobile Site

Take a look at the certain things that you can do to speed up the mobile sites and miss out on fewer opportunities to cater to the requirements of the audience.

Redirects have turned out to be an easy way to augment SEO and drive more traffic to the website. However, the speed update might pose a challenge.  If you put it simply, redirects are great way to forward visitors from one web address to the other.  As a visitor clicks on the regular mobile link, the device will request a specific document. On the basis of the redirects that are involved, this process is going to add several seconds to the page load time. Hence, it is better to use them sparingly.

Redirects can be pretty slow on mobile because of the various steps that are involved each and every time the device has to communicate with the server.  Mobile users are also less reliable network in comparison to the desktop users.

When you tackle the mobile redirects, consider the tools that are available.  It is going to show you the number of redirects that you have on a particular URL. Thus, you can trace the roots and remove the things that are not necessary.

This is where the designers, marketers, and developers start with when they start to optimize the website for mobile. With the advance of the mobile devices, mobile sites have also advanced. The average size of a mobile page has tripled in between 2011 to 2015 with poorly optimized images to be blamed as they make 63% of the page weight.

The easiest way to scale and compress you image for the mobile site without even sacrificing the quality to make use of a tool compressor. When it comes to the code, you can simply use the cascading style sheets (CSS) media queries that specify which version of the image it has to load on a particular screen dimension for avoiding unnecessary large files.

Minification is actually a programming process that reduces the amount of code on the web page. This doesn’t however mean that you have to sacrifice the features. White space characters, newline character, and annotations are some of the common things off wasted code space.  You should also check for unused CSS styling too, particularly in the websites which have been redesigned or provides several viewing options.

These can be done manually but there are some online tools which will help in automating the minification process.

A visitor sees above-the-fold content when they land on the page, it does not matter if the hidden content is below is ready until the visitor scrolls. There are many ways to achieve this.

• Install Lazy Load jQuery plugin
• Restructure the code in above-the-fold and also below-the-fold sections to get visibility.
• Use just external CSS file or a page-specific and single inline CSS block which allows the above-the-fold content to load quickly.
• Defer the JavaScript till the end of the page load.

Conclusion

Fancy pop-ups and transitions might be helpful but are not necessary during the first few second when the visitor wants to check the content. As JavaScript keeps away parallel download, it might be better to deter it to a later step. It is going to load in few seconds. If you want, you can show the visitors some message or a loading spinner while they wait. In Edkent Media, we do same strategy with out client’s website to make their website faster than others.

The post Speed Up Your Mobile Site Or Lose Search Ranking appeared first on EDKENT® MEDIA.

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via

Hot SEO Trends 2018

In case your business is taking benefit of using SEO strategies on the website, social media pages, and blogs, you are actually missing out the boat to rank the business when it comes to the internet searches. SEO is one of the most efficacious ways for ensuring the customers to find out the business and buy the products. Following hot SEO trends will help business to cover up basics as well as technical advancements of SEO.

It can be easy to use SEO but the constantly evolving technique that requires a good understanding and also a knowledge base of what is on or new in the horizon for the ranking schemes. This year isn’t any different as many SEO trends is coming into light for helping out the organization gain the top result in Google search. This will give your business edge over the competition.

Hot SEO Trends

Hot SEO Trends

Voice Search

Voice search is going to change how you develop the content. Valuable content is going to have a conversational tone which answers the question directly. The idea of developing content around a particular keyword list is no longer going to exist. It is about developing the content for the searcher.

Useful Content

In the year 2018, engagement is going to play a large role in securing SEO success. Create user-driven and link-worthy content which answers relevant questions which provides useful information to the prospective customers is important. This is considered as the most valuable aspect of these SEO Trends.

Securer Links

Some years ago, Google announced that a secured websites certificates starts to impact the website ranks. Presently, browsers like Chrome is flagging sites which do not being with HTTPS as being somewhat safe.

Searcher Intent

Google tends to focus on matching the searcher results to the unique intent of the query of the searcher and this is going to impact the SEO to the maximum extent.  Thus, it is necessary to look beyond the traditional ranking and the keywords factors for understanding the kind of content the search engines find relevant for the important terms.  You should also look beyond the first page for understanding the exclusive opportunity.

Subdirectory vs. Subdomain

If you migrate from subdomain to the sub directory in the root domain for checking out how beneficial it can be for the root domain for increasing the domain authority. Put all your effort into the blog so that it doesn’t have the increased visibility to top level domain. This is the most important one in the long run.

Video SEO

Video is going to account for 82% of the consumer internet traffic, as per a particular study. This simply means that in the next few years, video content is going to be more popular than the other forms of content.

Battle of Snippets

One of the biggest changes is the expanded Google SERP features. Moreover, securing the page one and top three ranking is to have the client be featured on the schema usage.

Long-Form Content

Content pages that have 1500 words perform much better in the search engine rankings and draw in more organic traffic than the shorter pages. Studies have shown how the users stay on these pages for a longer period of time and the long-form content secures more backlink.

Power of Social Media

Even though, this might not be news to many, it is definitely news for others. Google and various other search engines are placing an ever-increasing priority on content engagement across various platforms. You need to make sure that you have a strategy which incorporates social media and that you are posting a content that the audience is going to engage with.

Site Speed

Even though there are several hints which are leading up to it, Google has officially announced the site speed as an important ranking factor.  Users are looking for results and want it real fast. Site speed can also drive higher conversion rates so that it is an investment which will help in making cents.

Mobile Renaissance

The change of websites from being desktop-based to mobile-based makes index imminent  which requires responsive design or even better alignment between the desktop site and the mobile site. Google has announced that the page speed is actually the ranking factor for the mobile results. This makes the AMP technology more appealing.

Proliferation of the Smart Devices

The proliferation on the smart devices along with the smart assistance is an important thing to consider. There is more voice input and natural language search input going on. This is how one makes one different when it comes to the success of SEO.

The post Hot SEO Trends 2018 appeared first on EDKENT® MEDIA.

Hot SEO Trends 2018

In case your business is taking benefit of using SEO strategies on the website, social media pages, and blogs, you are actually missing out the boat to rank the business when it comes to the internet searches. SEO is one of the most efficacious ways for ensuring the customers to find out the business and buy the products. Following hot SEO trends will help business to cover up basics as well as technical advancements of SEO.

It can be easy to use SEO but the constantly evolving technique that requires a good understanding and also a knowledge base of what is on or new in the horizon for the ranking schemes. This year isn’t any different as many SEO trends is coming into light for helping out the organization gain the top result in Google search. This will give your business edge over the competition.

Hot SEO Trends

Hot SEO Trends

Voice Search

Voice search is going to change how you develop the content. Valuable content is going to have a conversational tone which answers the question directly. The idea of developing content around a particular keyword list is no longer going to exist. It is about developing the content for the searcher.

Useful Content

In the year 2018, engagement is going to play a large role in securing SEO success. Create user-driven and link-worthy content which answers relevant questions which provides useful information to the prospective customers is important. This is considered as the most valuable aspect of these SEO Trends.

Securer Links

Some years ago, Google announced that a secured websites certificates starts to impact the website ranks. Presently, browsers like Chrome is flagging sites which do not being with HTTPS as being somewhat safe.

Searcher Intent

Google tends to focus on matching the searcher results to the unique intent of the query of the searcher and this is going to impact the SEO to the maximum extent.  Thus, it is necessary to look beyond the traditional ranking and the keywords factors for understanding the kind of content the search engines find relevant for the important terms.  You should also look beyond the first page for understanding the exclusive opportunity.

Subdirectory vs. Subdomain

If you migrate from subdomain to the sub directory in the root domain for checking out how beneficial it can be for the root domain for increasing the domain authority. Put all your effort into the blog so that it doesn’t have the increased visibility to top level domain. This is the most important one in the long run.

Video SEO

Video is going to account for 82% of the consumer internet traffic, as per a particular study. This simply means that in the next few years, video content is going to be more popular than the other forms of content.

Battle of Snippets

One of the biggest changes is the expanded Google SERP features. Moreover, securing the page one and top three ranking is to have the client be featured on the schema usage.

Long-Form Content

Content pages that have 1500 words perform much better in the search engine rankings and draw in more organic traffic than the shorter pages. Studies have shown how the users stay on these pages for a longer period of time and the long-form content secures more backlink.

Power of Social Media

Even though, this might not be news to many, it is definitely news for others. Google and various other search engines are placing an ever-increasing priority on content engagement across various platforms. You need to make sure that you have a strategy which incorporates social media and that you are posting a content that the audience is going to engage with.

Site Speed

Even though there are several hints which are leading up to it, Google has officially announced the site speed as an important ranking factor.  Users are looking for results and want it real fast. Site speed can also drive higher conversion rates so that it is an investment which will help in making cents.

Mobile Renaissance

The change of websites from being desktop-based to mobile-based makes index imminent  which requires responsive design or even better alignment between the desktop site and the mobile site. Google has announced that the page speed is actually the ranking factor for the mobile results. This makes the AMP technology more appealing.

Proliferation of the Smart Devices

The proliferation on the smart devices along with the smart assistance is an important thing to consider. There is more voice input and natural language search input going on. This is how one makes one different when it comes to the success of SEO.

The post Hot SEO Trends 2018 appeared first on EDKENT® MEDIA.

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8 Reasons Why Your Business NEEDS Social Media Marketing

Were you aware of the fact that majority of the marketers have pointed out that social media marketing has helped in increasing their business exposure? And that about 60% of the marketers spending around 6 hours regularly on social per week have more leads? Irrespective of what you sell and whom you are selling it to, using social media as the marketing tool will enable you to grow your brand and also pad the wallet.

If you are confused as to whether you really need social media marketing then you need to know that it is going to help you to a great extent.  Take a look at importance of social media marketing for web traffic.

Social Media Posts Drive Target Traffic

Irrespective of the industry, audience, and segment, a significant portion of the leads and customers are on social media. Almost everyone has a social media account. Having access to these customers will help in boosting your traffic, especially for the new site content. When you post a new update or blog on the homepage, it will take some time to get traction with Google. This simply means that few customers will come to know that new content is there till the next time they search for the product or service. As these posts will show up in the feeds of the followers and people who are interested in the product.  This traffic is quite targeted. It will not simply boost the traffic numbers it will also bring in the type of visitors that you plan on attracting. The results can be pretty dramatic.

8 Reasons Why Your Business NEEDS Social Media Marketing

Using Social Media Boosts Site’s SEO

Search engine crawlers know the pages which are constantly earning traffic and which are simply floating out of here, ignored and forgotten. Even though you have a killer content strategy and it is the most important factor in the search engine ranking, driving traffic to the optimized pages is going to make them climb faster. Social media is the best way to connect with the consumers and the industry leaders.

Social Media Marketing Helps to Understand Audience

Things that make social media marketing effective tool is the interaction that you develop with the customer base. If you read the tweets and the status updates, you are going to gain an insight into the daily lives and also consumer behaviors. You will have answers to the questions like what products are they buying and what is the type of posts that they can share.

These insights will offer marketing benefits. If you understand the customer, you will be able to write better content and get more compelling posts. This will lead to more traffic in your website.

Active Social Media Presence Builds Relationship with the Audience

Consumers see Instagram, Facebook, and Twitter as social networks and not marketing machines. This can turn out to be a challenge if you are developing the social media strategy for the first time for a business to have social media presence. Many companies take hard shell approach and inundate the followers with discount offer codes, new product announcement and also customer reviews. As the account brings modest traffic gains, they start to assume that social isn’t good for their brand. You need to start seeing social as a way to connect to the customers. You will be able to help out the customers by answering the questions and provide them with relevant content.

This way you will be able to develop connection with the industry leaders and the influencers. Over time, you are going to become more than the brand.

Social Media Ads Allow Re-targeting and Target

Social media platform offers highly targeted ads that can be customized around the needs of the customers.

Social Media will Help in Getting Noticed in an Event

Whichever metric you use for measuring the success of a particular event, it is always going to be in demand for the purpose of efficacious promotion.  A promotion is going to benefit from active social media presence.

Social Media is the Key to Customer Service

Quick customer response time is not considered to be optional anymore. If the customers face any problem with the product or the service, your customers are going to expect that you will solve it right away. Only few companies are meeting these expectations. Study has shown that the consumers reward the company which responds to the requests and complaints of the customers. A strong social media marketing presence is going to help you in keeping the customers happy, and Edkent Media is one of those companies which is #DigitallyDifferent and top give priority to their customers.

Robust Social Media Presence Creates Brand Loyalty

According to a study a brand which has active social media profile has more loyal customers. It is easy to understand why and when you are engaging people on social media, you are not building rapport or connection. You are actually taking out time to offer the followers with useful information without even asking for anything in return. This will show the customers that you value them.

The post 8 Reasons Why Your Business NEEDS Social Media Marketing appeared first on EDKENT® MEDIA.

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via

8 Reasons Why Your Business NEEDS Social Media Marketing

Were you aware of the fact that majority of the marketers have pointed out that social media marketing has helped in increasing their business exposure? And that about 60% of the marketers spending around 6 hours regularly on social per week have more leads? Irrespective of what you sell and whom you are selling it to, using social media as the marketing tool will enable you to grow your brand and also pad the wallet.

If you are confused as to whether you really need social media marketing then you need to know that it is going to help you to a great extent.  Take a look at importance of social media marketing for web traffic.

Social Media Posts Drive Target Traffic

Irrespective of the industry, audience, and segment, a significant portion of the leads and customers are on social media. Almost everyone has a social media account. Having access to these customers will help in boosting your traffic, especially for the new site content. When you post a new update or blog on the homepage, it will take some time to get traction with Google. This simply means that few customers will come to know that new content is there till the next time they search for the product or service. As these posts will show up in the feeds of the followers and people who are interested in the product.  This traffic is quite targeted. It will not simply boost the traffic numbers it will also bring in the type of visitors that you plan on attracting. The results can be pretty dramatic.

8 Reasons Why Your Business NEEDS Social Media Marketing

Using Social Media Boosts Site’s SEO

Search engine crawlers know the pages which are constantly earning traffic and which are simply floating out of here, ignored and forgotten. Even though you have a killer content strategy and it is the most important factor in the search engine ranking, driving traffic to the optimized pages is going to make them climb faster. Social media is the best way to connect with the consumers and the industry leaders.

Social Media Marketing Helps to Understand Audience

Things that make social media marketing effective tool is the interaction that you develop with the customer base. If you read the tweets and the status updates, you are going to gain an insight into the daily lives and also consumer behaviors. You will have answers to the questions like what products are they buying and what is the type of posts that they can share.

These insights will offer marketing benefits. If you understand the customer, you will be able to write better content and get more compelling posts. This will lead to more traffic in your website.

Active Social Media Presence Builds Relationship with the Audience

Consumers see Instagram, Facebook, and Twitter as social networks and not marketing machines. This can turn out to be a challenge if you are developing the social media strategy for the first time for a business to have social media presence. Many companies take hard shell approach and inundate the followers with discount offer codes, new product announcement and also customer reviews. As the account brings modest traffic gains, they start to assume that social isn’t good for their brand. You need to start seeing social as a way to connect to the customers. You will be able to help out the customers by answering the questions and provide them with relevant content.

This way you will be able to develop connection with the industry leaders and the influencers. Over time, you are going to become more than the brand.

Social Media Ads Allow Re-targeting and Target

Social media platform offers highly targeted ads that can be customized around the needs of the customers.

Social Media will Help in Getting Noticed in an Event

Whichever metric you use for measuring the success of a particular event, it is always going to be in demand for the purpose of efficacious promotion.  A promotion is going to benefit from active social media presence.

Social Media is the Key to Customer Service

Quick customer response time is not considered to be optional anymore. If the customers face any problem with the product or the service, your customers are going to expect that you will solve it right away. Only few companies are meeting these expectations. Study has shown that the consumers reward the company which responds to the requests and complaints of the customers. A strong social media marketing presence is going to help you in keeping the customers happy, and Edkent Media is one of those companies which is #DigitallyDifferent and top give priority to their customers.

Robust Social Media Presence Creates Brand Loyalty

According to a study a brand which has active social media profile has more loyal customers. It is easy to understand why and when you are engaging people on social media, you are not building rapport or connection. You are actually taking out time to offer the followers with useful information without even asking for anything in return. This will show the customers that you value them.

The post 8 Reasons Why Your Business NEEDS Social Media Marketing appeared first on EDKENT® MEDIA.